Probiotics Dietary Supplements Market Analysis By Application (Food Supplements, Nutritional Supplements, Specialty Nutrients, Infant Formula), By Regions (North America, Europe, Asia Pacific, Middle East & Africa, CSA), And Segment Forecasts, 2018 - 2025

Industry Insights

The global probiotics dietary supplements market size was valued at USD 3.3 billion in 2015 and is expected to grow at a CAGR of 7.6% over the next nine years. Increasing health concerns and efficacy of probiotics dietary supplements is anticipated to drive the market growth over the forecast period.

U.S. probiotics dietary supplement market by formulation, 2014 - 2025 (USD Million)

The industry is highly competitive and is characterized by the presence of a vast number of industry participants. The participants focus on expanding their product offerings by introducing improved version of already existing products by developing new ingredient formulations. R & D is expected to be a key success factor in the market. Companies also use the internet as an efficient platform for product marketing and positioning.

Nutritional supplements dominated the U.S. market in 2015 and is expected to continue its dominance over the forecast period. Inclination towards preventive healthcare, broad product portfolio and high awareness regarding its usage is expected to benefit the application segment.

Application Insights

Nutritional supplements application is expected to reach USD 2.8 billion by 2025 growing at an anticipated CAGR of 7.7% from 2016 to 2025.The ability of nutritional supplements to benefit the overall body functions such as digestion of the consumer is expected to drive growth. Also, ability of supplements to suit specific needs of customers such as immunity and gastrointestinal functions, and recent advancements in product development are anticipated to aid demand growth.

Global probiotics dietary supplements market share by application, 2015

Specialty nutrients application emerged as one of the largest segment with a market worth of USD 1.37 billion in 2015. Easy availability of specialty nutrient products and effectiveness against diseases have contributed to the segment growth in the recent past, and this trend is expected to continue over the forecast period.

Infant formula segment is slated to witness the highest growth at a CAGR of 8.1% over the forecast period. Probiotics infant formula comes in different forms such as concentrated liquid, powder, and can be mixed with other liquids such as milk. The customized product offering specifically designed to match the metabolic and intestinal needs of infants is expected to benefit the segment growth over the next nine years.

Regional Insights

Europe is anticipated to maintain its strong market share and is estimated to be valued at USD 2.7 billion in 2025, thus emerging as the largest market for probiotic dietary supplements. Focus of the European manufacturers toward product innovation is expected to play a key role in rapid growth.

Asia Pacific is slated to emerge as the fastest growing market and is expected to witness a CAGR of 8.2% over the next nine years. Rising populations coupled with increasing standard of living and increasing disposable income is expected to benefit the regional demand. The strong demand from countries, such as India and China is likely to boost the regional demand. North America market was valued at USD 809.9 million in 2015 and is expected to reach USD 1.7 billion by 2025. North America region is characterized by the presence of major industry participants with strong distribution channels.

Competitive Insights

The global industry is dynamic and highly competitive. Companies focus more on R&D activities to develop new products. Novel applications for probiotics are being developed by companies to gain competitive advantage. Some of the major companies include NutraScience Labs, Chr. Hansen A/S, Probium LLC, etc. among others.

The industry is characterized by a high level of integration between raw material providers, manufacturers, and supplement manufacturers. BioGaia and Probi AB show such an integration across the value chain. Suppliers play an important role in integrating the value chain by providing quality raw materials. It helps the companies to integrate their businesses in a cost-effective way and shields them from hassles associated with raw material procurement. Companies such as Chr. Hansen show complete integration across the value chain.

Report Scope

Segments covered in the report

This report forecasts revenue growth and provides an analysis on the latest trends in each of the sub-segments from 2014 to 2025. For the purpose of this report, Grand View Research has segmented the global probiotics dietary supplements market on the basis application and region:

• Application Outlook (Revenue, USD Million, 2014 - 2025)

  • Food supplement

  • Nutritional supplements

  • Specialty nutrients

  • Infant formula

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East and Africa