Ready-to-Drink Cocktails Market To Reach $7,575.2 Million By 2030

Ready-to-Drink Cocktails Market Growth & Trends

The global ready-to-drink cocktails market size is estimated to reach USD 7,575.2 million by 2030, registering to grow at a CAGR of 15.4% from 2025 to 2030 according to a new report by Grand View Research, Inc. The market has been booming, driven by a combination of lifestyle trends, convenience, and innovation in product offerings. Convenience is one of the primary drivers; consumers today are seeking quick, accessible options that don't compromise on quality. RTD cocktails provide an attractive solution, delivering bar-quality cocktails without the need for ingredients or preparation time. This aligns perfectly with the demands of busy lifestyles, where consumers are increasingly balancing work, socializing, and wellness, yet still desire premium drink experiences in casual or home settings. The COVID-19 pandemic initially spurred growth as more people drank at home, but the trend has since solidified, with consumers appreciating the ease and variety RTD cocktails offer.

Changing preferences, especially among millennials and Gen Z, are also key market drivers. Younger consumers are more adventurous and open to experimenting with flavors, which has spurred companies to introduce unique and exotic cocktail options, often inspired by global flavors. These demographics are also more health-conscious, creating a demand for "better-for-you" cocktail options. RTD cocktails often have lower calorie counts and lower ABV (alcohol by volume) levels than traditional cocktails, aligning with the rising focus on health and wellness. Companies have responded by offering organic, low-sugar, and even non-alcoholic alternatives to cater to health-conscious consumers.

Innovation in packaging and sustainability is another factor driving this market. Companies are now focusing on environmentally friendly packaging, such as aluminum cans, which are more sustainable than single-use glass or plastic. This shift is not only reducing environmental impact but also appealing to consumers who prioritize sustainability. Finally, the marketing strategies around RTD cocktails have been highly effective. Brands leverage social media and influencer partnerships to reach younger audiences, often highlighting the portability and versatility of RTD cocktails for activities like outdoor events, gatherings, and travel, further driving market adoption. Together, these factors make RTD cocktails a highly appealing product for modern consumers, fueling robust growth in the market.

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Ready-to-Drink Cocktails Market Report Highlights

• The malt-based RTD cocktails accounted for a revenue share of 82.5% in 2024. 

• The spirit-based RTD cocktails are anticipated to witness a growth rate of 22.9% from 2025 to 2030, fueled by a desire for premium, bar-quality experiences in a convenient format.

• The canned RTD cocktails market accounted for a revenue share of 78.3% in 2024.

• The bottled RTD cocktails are anticipated to witness a growth rate of 15.8% from 2025 to 2030, driven by a desire for premiumization and the visual appeal that glass packaging offers.

• The sales of ready-to-drink cocktails through hypermarkets/supermarket channels accounted for a revenue share of 44.6% in 2024.  

Ready-to-Drink Cocktails Market Segmentation

Grand View Research has segmented the global ready-to-drink cocktails market based on type, packaging, distribution channel, and region:

Ready-to-Drink Cocktails Type Outlook (Volume, Thousand 9-Liter Cases; Revenue, USD Million, 2018 - 2030)

• Malt-based

• Spirit-based

• Wine-based

Ready-to-Drink Cocktails Packaging Outlook (Volume, Thousand 9-Liter Cases; Revenue, USD Million, 2018 - 2030)

• Bottles

• Cans

Ready-to-Drink Cocktails Distribution Channel Outlook (Volume, Thousand 9-Liter Cases; Revenue, USD Million, 2018 - 2030)

• Hypermarkets/Supermarkets

• Online

• Liquor Stores

Ready-to-Drink Cocktails Regional Outlook (Volume, Thousand 9-Liter Cases; Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in Ready-to-Drink Cocktails Market

• Ranch Rider Spirits Co.

• House of Delola, LLC

• Diageo plc

• Brown-Forman

• Bacardi Limited

• Asahi Group Holdings, Ltd.

• Pernod Ricard

• Halewood Wines & Spirits

• Shanghai Bacchus Liquor Co., Ltd.

• Suntory Holdings Limited

• Manchester Drinks Company Ltd.

• Anheuser-Busch InBev