The global shapewear market size is anticipated to reach USD 3.7 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.0% from 2021 to 2028. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.
The market is also influenced by a variety of cultural factors. When it comes to the body, the concept of perfection is being replaced with the concept of self-love and comfort in one's own shape and size. The market has been influenced by this body-positivity philosophy.
Shapewear is not about hiding defects for millennials and Gen-Z shoppers; rather, it is seen as apparel that improves rather than alters one's appearance. As a result, Gen Z-focused manufacturers like Honeylove have gained a wider audience by avoiding the term "shapewear" and instead of offering "sculptwear" in a variety of sensual styles with flattering elements that women want to flaunt in public.
Most of these companies also have enormous communities - Shapermint, for example, has four million members – who are encouraged to share their photos using shapewear across various social media platforms. Skims' inclusive strategy, which includes varied ad campaigns and a wide assortment of items in all shapes and colors, has also made it popular with millennials. They have one of the broadest size ranges (XXS to 4X) and a wide selection of skin tones to accommodate people of all ethnicities.
Women nowadays expect work-life flexibility intimates that may keep their bodies in tip-top form and make them appear attractive. Many firms are examining this as a customer-centric strategy and expanding their product portfolios to include lighter, firmer, and more practical products for everyday use throughout the year.
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The female segment accounted for the largest revenue share of 94.0% in 2020 and is expected to expand at a CAGR of 7.9% over the forecast period
The specialty stores distribution channel accounted for the largest revenue share of 58.4% in 2020 and is estimated to ascend with a CAGR of 8.1% over the forecast period
North America accounted for the largest revenue share of 38.8% in 2020
Grand View Research has segmented the global shapewear market on the basis of end-user, distribution channel, and region:
Shapewear End-user Outlook (Revenue, USD Million, 2016 - 2028)
Shapewear Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
Hypermarkets & Supermarkets
Shapewear Regional Outlook (Revenue, USD Million, 2016 - 2028)
Central & South America
Middle East & Africa
List of Key Players of Shapewear Market
Triumph International Corporation
Wacoal America, Inc.
2XU Pty. Ltd.
Under Armour Inc.
Skins International Trading AG
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