Shapewear Market Size, Share & Trends Report

Shapewear Market Size, Share & Trends Analysis Report By End User (Male, Female), By Distribution Channel (Hypermarket & Supermarket, Specialty Store, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-178-8
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global shapewear market size was estimated at USD 2.26 billion in 2018 and is projected to expand at a CAGR of 7.7% from 2019 to 2025. Shapewears are foundation undergarments, which are designed to temporarily alter the body shape. Growing target population across the globe is augmenting the market growth. Moreover, the introduction of various products according to the type of garments is expected to support the market growth in the years to come.

Changing lifestyle incurs increased investment in fitness and related accessories, which has positively impacted the market growth. In addition, rapid growth of the sports and fitness industry is likely to drive the shapewear market. Furthermore, advent of superior fabrics, which enable body balancing, as a result of technological developments will drive the market further.

U.S. shapewear market

Moreover, availability of a wide range of products, such as control camisoles, corsets, body shapers, singlets, body briefs, and saree shapewear, is likely to contribute to the market growth. Online channel of distribution is the fastest-growing segment owing to rising penetration of digital media and marketing. Increasing number of internet users, particularly in developing economies like China, India, and Brazil, have boosted the online market for shapewears.

Moreover, key online retailers including Amazon, Walmart, Decathlon, and Myntra, are adding this category as main focus area. Led by U.S., North America was the largest regional market and accounted for 38.96% of the global market share in 2018. Willingness of consumers to spend more on fitness and body-shaping products is projected spur the market growth in the region. However, rising awareness about the adverse effects of these products, such as blood clots, breathing problems, and acid reflux, is expected to restrain the market growth.

End User Insights

On the basis of end users, the market has been bifurcated into male and female end users. The female end-user segment led the global market in 2018 and accounted for over 94% of the market share. The segment is anticipated to remain dominant even during the forecast period mainly due to the availability of a wide range of products, such as control camisoles, corsets, body shapers, singlets, body briefs, and saree shapewear. Moreover, manufacturers are introducing innovative products that focus on different areas of the body. On the other hand, the male end-user segment is projected to register the fastest CAGR of more than 8% from 2019 to 2025.

Distribution Channel Insights

Specialty stores is the largest channel of distribution. It accounted for more than 58% of the global shapewear market share in 2018. Increasing number of apparel retail outlets, especially in emerging countries like Brazil, India, and China is expected to have a positive impact on the market growth. For instance, Hunkemöller, a Dutch lingerie brand selling shapewear, has opened their first store in Delhi, India and plans to set up four more stores in the country in the coming years.

In 2016, Zivame, an online lingerie retailer, planned to open up 50 stores in India. The company claims to earn 50% of the revenue through these stores. The increasing penetration of lingerie and fitness apparel brands across the globe has boosted the segment growth. Moreover, rising trend of catalogue shopping in developed economies has increased the importance of specialty store outlets.

Global shapewear market

Online channel of distribution is projected to expand at the fastest CAGR of 8.4% from 2019 to 2025 owing to the increasing influence of digital media and marketing. Increasing number of internet users, particularly in emerging countries like India, China, Mexico, and Brazil, has boosted the online sales channel segment. Thus, promising growth for e-commerce platforms in emerging countries is compelling manufacturers to reorient their retail strategies for such regions. Moreover, major online retailers like including Amazon, Decathlon, and Myntra are adding this category as main focus area. Moreover, online retail channels are widely used in developed countries for purchasing consumer goods and apparels, which supports segment development.

Regional Insights

Led by U.S. North America was the largest regional market in 2018. Availability of a wide product range and increased penetration of online as well as offline channels of distribution are driving the regional market further. Presence of major companies in the region also boosts the market development. Moreover, willingness of consumers to spend on fitness and body-shaping products contributes to the regional market growth.

Asia Pacific is expected to witness the fastest CAGR from 2019 to 2025 on account of rapid urbanization and growth of fitness industry leading to the advent of innovative products. China has the largest production of shapewear in this region and is one of the top exporters in the world. In addition, increasing usage of online portals for shopping is expected to fuel the product demand in future.

Shapewear Market Share Insights

Some of the key manufacturers in the market include Nike, Inc.; Spanx, Inc.; .Adidas AG; Triumph International Corp.; Leonisa SA; Wacoal America, Inc.; Ann Chery; 2XU Pty. Ltd.; Under Armour, Inc.; and Skins International Trading AG. These companies focus on product and technological innovations to gain a greater market share.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and MEA

Country scope

U.S., U.K., Germany, China, India, and Brazil

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global shapewear market report on the basis of end user, distribution channel, and region:

  • End User Outlook (Revenue, USD Million; 2015 - 2025)

    • Male

    • Female

  • Distribution Channel Outlook (Revenue, USD Million; 2015 - 2025)

    • Hypermarket & Supermarket

    • Specialty Store

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million; 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

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