Shapewear Market Size, Share & Trends Analysis Report By End User (Male, Female), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global shapewear market size was valued at USD 1.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.0% from 2021 to 2028. Shapewear is becoming increasingly popular. In comparison to other lingerie types, the number of new shapewear debuts on the market in 2018 surged by 143 percent over 2017.

Due to a diverse product offering, newcomers have disrupted the market. This contains more fashionable products like bandeaus, tanks, and leggings in a variety of fashion-forward fabrics including imitation leather. While technological advancements and fit have fueled the business, the concept of shapewear is changing as well. Shapewear businesses have been pushed to question traditional preconceptions and present their products in a more approachable, modern way as a result of cultural developments toward body positivity and inclusion, attracting a new set of customers.

In this sector, diversity and inclusivity across size and gender will continue to be important, especially as Gen-Z cohorts seek a rethinking of the industry's historically sexualized iconography. Kardashian West, for example, has announced her entry into shapewear. This mature industry became enticing to younger consumers when buzzy brands like Heist pioneered inclusivity and disrupted the market.

As activewear improves, there's a case to be made for trying out shapewear with sweat-wicking properties and the ability to support your body during activity. Stella McCartney tapped into this sector with the Stellawear sustainable capsule line, which launched at the end of 2020. Body-sculpting swimwear that can also be worn as lingerie, yoga wear, or daywear, rather than only shapewear the collection has work, home, exercise, and social activities have all blurred together for today's consumer, therefore multifunctional items produce a seamless silhouette regardless of body shape.

End-user Insights                                                                                                

The female segment dominated the market and accounted for the largest revenue share of 94.0% in 2020. The segment is primarily driven by advancements in shapewear fabrics and an increase in product launches for females. Different types of shapewear have been introduced in the market for women, such as bodysuits, girdles, corsets, control panties, control tights, control slips, slimming camisoles, and brassieres, which is the key factor driving this segment. New product innovations concerning different body areas such as tummy, butt, and thighs are favoring the sales of the companies operating in this segment.

Females nowadays are demanding work-life flexibility intimates, which can keep their bodies in perfect shape and make them look appealing. Many brands are analyzing this as a customer-centric approach and expanding their product portfolios which are lighter, firm, and convenient for everyday use, for all the seasons. For instance, in January 2021, Knix-women intimate apparel brand launched its first shapewear collection for women- Love Your Shape-Wear, a line of 18 pieces in three cuts (a High Rise Shaper Brief, a High Rise Shaper Short, and a Shaper Bodysuit) in black and five different shades of nude.

Distribution Channel Insights

The specialty stores segment dominated the market and accounted for the largest revenue share of 58.4% in 2020. An increasing number of apparel retail outlets, especially in emerging countries like India, China, and Brazil is expected to have a positive impact on market growth. 

The online segment is anticipated to witness significant CAGR over the forecast period. The rise of the online segment can be ascribed to technical improvements and the increasing importance given to online platforms for purchasing surfing apparel and accessories, particularly by consumers looking for bargains. The main target demographic for online platforms is customers who are comfortable purchasing things without physically inspecting them.To boost product sales and profit margins, most manufacturers have turned to the direct sales approach. Consumers have begun to adjust their shopping habits as a result of the COVID-19 pandemic, preferring to purchase online to avoid direct contact with other customers at retail outlets. The pandemic has sparked a digital revolution in a variety of industries, including the shapewear industry.

Regional Insights 

North America dominated the shapewear market and accounted for the largest revenue share of 38.8% in 2020. This is due to the widespread popularity of athletics and sports, as well as the presence of a large number of sophisticated consumers. The most popular compression wear items include bottoms, shirts, sleeves, and socks, while waist cinchers, bodysuits, and briefs are popular shapewear items in the United States. This market is also projected to be driven by the region's developing apparel and textile market. According to the National Council of Textile Organization's 2019 study, the textile and apparel market in the United States was worth about USD 70.0 billion in 2018, based on industry shipments.

In Asia Pacific, the market is expected to expand at a CAGR of 8.5% over the forecast period. In Asia Pacific, startups, new entrants, and domestic firms have been breaking into the shapewear industry by developing new products for men and women. Developing countries, like India and China, have been updating their fabric technology and investing more in R&D to produce more innovative products.

Key Companies & Market Share Insights 

To increase their presence and strengthen their position in the market, businesses depend on strategic alliances. In the near future, reputable companies are likely to partner with small and medium-sized businesses to expand their shapewear product offers. For instance, Sankom Switzerland has produced an exclusive range of shapewear laced with aloe vera, which is antimicrobial and allows shapewear to calm the body. In addition, Skins International has introduced a line of compression clothing that is infused with fabric that is warp knitted with several fine quality yarns for enhanced performance. Some of the prominent players in the shapewear market include:

• Nike, Inc.

• Adidas AG

• Spanx Inc.

• Triumph International Corporation

• Leonisa

• Wacoal America, Inc.

• Ann Chery

• 2XU Pty. Ltd.

• Under Armour Inc.

• Skins International Trading AG

Shapewear Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global shapewear market report on the basis of end-user, distribution channel, and region:

• End-user Outlook (Revenue, USD Million, 2016 - 2028)

  • Male

  • Female

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Online

  • Others

• Region Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa