Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Shapewear Market Summary

The demand for shapewear products that enhance body shape and provide comfort is expected to surge as consumers become more conscious about their appearance and body image. The growing acceptance of shapewear among diverse demographics has further driven the shapewear industry. Originally popular only among women, shapewear is also gaining traction among men. This shift is reflected in the marketing of shapewear products designed specifically for men, such as shaping vests and compression shorts, responding to a broader cultural movement toward body positivity and self-expression. This diversification has played a key role in broadening the consumer base and encouraging manufacturers to innovate and improve their offerings. 

Technological advancements in fabric production have also played a crucial role in the growth of the shapewear industry. The introduction of high-performance materials that offer better elasticity, breathability, and moisture-wicking properties has enhanced the appeal of shapewear. Consumers are more inclined toward purchasing shapewear that offers comfort while shaping their bodies and also provides comfort during various activities, including exercise and daily routine. For instance, shapewear made from smart fabrics can adapt to body temperature and movement, providing a more comfortable experience for the wearer. 

Moreover, the rise of e-commerce and social media marketing has significantly impacted how shapewear is marketed and sold. Online platforms allow brands to reach a wider consumer base while offering them the ease of shopping from home. Influencers and celebrities endorsing shapewear on social media have further fueled the interest of consumers and sales in this category. As a result of these interconnected factors that cater to evolving consumer needs and preferences, the shapewear industry is expected to continue its upward trajectory in the coming years.

End-use Insights

The female segment held the largest revenue share of 93.8% in the shapewear industry in 2024, primarily due to the heightened focus on body image and fashion among women. This demographic has increasingly embraced shapewear as an essential component of their wardrobe, driven by a desire for enhanced body appearance. Many women are drawn to products such as high-waisted shaping shorts that provide support and a smooth finish under clothing, making them ideal for both casual and formal occasions. The growing acceptance and demand for shapewear among women reflect broader societal trends emphasizing self-expression and personal style, solidifying their dominant position in the market.

The male segment is expected to grow at the highest CAGR over the forecast period due to evolving fashion trends in men’s apparel, with increasing awareness about fitness and body image among them. There is a rising demand for shapewear that enhances their physique and provides support during physical activities. Market players engaged in designing and manufacturing shapewear are capitalizing on this trend by offering innovative products designed specifically for men, such as body-sculpting undershirts and supportive athletic tights that improve body contours while ensuring comfort. This shift in perception, combined with advancements in fabric technology that enhance breathability and flexibility, is driving rapid growth in the male shapewear industry.

Distribution Channel Insights

The specialty stores segment held the largest revenue share of 58.4% in the shapewear industry in 2024, largely due to the personalized shopping experience provided by these stores. Customers can try on products, receive tailored advice from knowledgeable staff, and access a curated selection of high-quality shapewear that may not be available in larger retail chains. Specialty stores feature exclusive brands and styles designed specifically for body-shaping needs, allowing customers to find the desired fit and style. The focus on customer service and product variety is a significant factor driving revenue growth in this segment, as shoppers increasingly seek specialized solutions that enhance their appearance, confidence, and comfort.

The online segment is expected to grow at the fastest CAGR over the forecast period due to the convenience and accessibility that it offers to consumers worldwide. With the proliferation of internet access and mobile devices, shoppers can easily browse a vast array of shapewear options from the comfort of their homes, allowing for greater comparison of styles, prices, and customer reviews. For instance, platforms such as Amazon and dedicated shapewear websites provide detailed product descriptions and user feedback, which help consumers make informed purchasing decisions. In addition, the influence of social media and celebrity endorsements has heightened interest in shapewear, driving traffic to online stores where consumers can quickly purchase trending items. The ability to shop anytime and anywhere, combined with exclusive deals and promotions, further enhances the appeal of online shopping, positioning it as a primary channel for shapewear purchases in the coming years.

Regional Insights

The North America shapewear market held the largest revenue share of 38.6% in 2024, primarily due to strong consumer demand, innovative product offerings, and a well-established retail infrastructure. Increasing awareness about the benefits of maintaining health and fitness has led consumers to seek shapewear that enhances their appearance while providing comfort and support. The popularity of waist trainers in North America, which help create an hourglass figure through compression, exemplifies this trend.

Key players and brands in the region foster competition and encourage continuous product innovation, catering to diverse consumer preferences. Evolving fashion trends, including the integration of shapewear into everyday attire, are further expected to drive sales as more individuals view these products as essential wardrobe staples. The combination of these factors reflecting changing attitudes toward body image and fashion positions North America as a leader in the shapewear market.

U.S. Shapewear Market Trends

The U.S. shapewear market dominated North America in 2024 with the largest revenue share, driven by cultural trends, consumer preferences, and a robust retail environment. The emphasis on body image and fitness in American culture has led to a significant demand for shapewear products that enhance physical appearance and provide comfort. Evolving fashion trends, including the integration of shapewear into everyday attire, have further driven sales as more individuals view these products as wardrobe essentials. The extensive availability of shapewear through various channels, including specialty stores and e-commerce platforms, has further amplified its accessibility and popularity in the country.

Asia Pacific Shapewear Market Trends

The Asia Pacific shapewear market is expected to grow at the highest CAGR over the forecast period, driven by rising fashion consciousness, urban lifestyle changes, and increasing disposable incomes across the region. As more consumers become aware of body image and personal aesthetics, there is a heightened demand for shapewear that enhances their appearance and fits the contemporary fashion trends. Furthermore, the growing popularity of body-positive movements has led to an increased acceptance of shapewear to boost confidence and comfort in everyday clothing.

China shapewear market dominated Asia Pacific in 2024 with the largest revenue share due to rising fashion consciousness, growing demand for shapewear that enhances body contours, and availability of shapewear styles that complement modern clothing. The popularity of high-waisted shaping leggings reflects this trend, as they provide both comfort and a flattering silhouette. Furthermore, expanding e-commerce platforms in China has made shapewear more accessible, allowing consumers to explore a wide range of products conveniently.

Europe Shapewear Market Trends

Europe shapewear market is expected to grow significantly over the forecast period with rising consumer awareness about body image, a strong fashion culture, and innovations in fabric technology. European consumers have become more health-conscious and fashion-savvy and are increasingly seeking shapewear that enhances their appearance while providing comfort and support. In addition, the growing emphasis on sustainable and eco-friendly materials in fashion is aligned with consumer preferences for high-quality products that are both stylish and eco-friendly. Germany and the UK are leading this trend, with consumers willing to invest in premium shapewear options that reflect their values and lifestyle choices.

Key Shapewear Company Insights

Some of the key players in the shapewear market are Nike, Inc., Adidas AG, Spanx, LLC, Triumph Intertrade AG., Leonisa, Wacoal., ANN CHERY, Jockey International, Inc., Shapermint, and Under Armour, Inc. These companies employ various strategies to maintain a competitive edge, including the development of innovative products that cater to diverse consumer needs and preferences. They focus on enhancing comfort and fit through advanced fabric technologies and design engineering, ensuring that their offerings meet the demands of modern consumers.

• Spanx, LLC specializes in innovative shapewear solutions designed to enhance body confidence and comfort. The company caters to various body types and preferences by offering options such as shaping shorts, bodysuits, and bras. It focuses on high-quality materials and advanced compression technology, ensuring its products provide effective shaping without sacrificing comfort.

•  Nike, Inc. has expanded its athletic wear portfolio to include shapewear that combines performance and style. The company leverages its expertise in sports apparel to create shapewear for active individuals seeking functionality and aesthetic appeal. It incorporates advanced fabric technologies that offer breathability, moisture-wicking properties, and targeted compression, thereby addressing the needs of consumers looking for versatile shapewear suitable for workouts and daily wear.

Recent Developments

• In November 2024, Spanx launched its highly anticipated Black Friday sale, offering significant discounts across its entire range of products. It offered a sitewide discount of 30% on best-selling items, including shapewear, leggings, and loungewear, with up to 70% discount on select styles. The promotion aimed to attract new shoppers looking for stylish options in shapewear during the holiday season.

• In July 2023, Wacoal unveiled its innovative Shape Revelation Collection of tailored bras and shapewear for specific breast and body shapes. This collection includes three styles of bras and five types of shapewear, addressing the needs of various body types.

Shapewear Market Report Scope

Global Shapewear Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global shapewear market report based on end-use, distribution channel, and region:

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Female

  • Male

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia 

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)