The global smart TV market is expected to reach USD 292.55 billion by 2025, according to a new report by Grand View Research, Inc. The introduction of 4K resolution-equipped televisions, coupled with the shifting preference toward OLED and QLED displays, is expected to emerge as a major trend in the smart TV industry.
Streaming devices such as Apple TV, Amazon Fire TV, and Google Chromecast are changing the consumers’ viewing experience. Several manufacturers are teaming up with OTT content and device providers to provide built-in features with no further requirement of a set-top box. For instance, TCL Corporation has teamed up with Roku, Inc. and introduced a 4K HDR Roku TV. The China-based vendor is using the Roku platform for its television product line. Additionally, Hitachi, Ltd., Hisense Co. Ltd, and Sharp Corporation have also teamed up with Roku, Inc. to provide such features.
Key players have developed their proprietary operating systems or have partnered with open source providers in order to offer a plethora of apps to their customers. For instance, Google Inc.’s Android OS is widely used in televisions manufactured by Sony Corporation, LG Electronics, Inc., TCL Corporation, and Koninklijke Philips N.V.
Several regional players are focusing on expanding their presence globally to gain market share. The industry is witnessing intense rivalry among premium segment as players have exhibited keenness towards introducing and promoting Ultra High Definition (UHD) screens.
The growing popularity of smart homes has supplemented market growth as smart TVs help in enhancing the content viewing experience. As the home entertainment sector is paving its way in smart homes, the market is expected to witness increased demand over the next nine years. Large screen televisions are expected to capture substantial share fueled by rising consumer aspirations and affordable price points. Moreover, people are replacing their existing traditional televisions in the wake of availability of new high-tech and affordable solutions.
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Further key findings from the report suggest:
The 4K UHD segment is expected to witness significant growth over the forecast period. The plummeting prices of these TVs are attracting customers and triggering the demand.
The 46- to 55-inch segment is expected to dominate the market over the forecast period. The growth can be attributed to features such as high resolution and high picture quality with Dolby Digital sound, which can be better experienced on larger screen sizes.
Flat-screen TVs dominated the market in 2016 and are expected to continue doing so due to their relatively lower prices as compared to their curved-screen counterparts.
The Asia Pacific region is expected to dominate the overall smart TV market with an expected CAGR of over 10% throughout the forecast period. The emergence of new players in China is expected to contribute to the regional growth.
The key players in the industry include Samsung Electronics Co. Ltd., LG Electronics, Inc., Sony Corporation, Panasonic Corporation, and Videocon Industries Limited.
Grand View Research has segmented the market for smart TV by resolution, screen size, screen type, and region.
Resolution Outlook (Revenue and Volume; 2014 - 2025)
4K UHD TV
Full HD TV
Screen Size Outlook (Revenue and Volume; 2014 - 2025)
Below 32 inches
32 to 45 inches
46 to 55 inches
56 to 65 inches
Above 65 inches
Screen Type Outlook (Revenue and Volume; 2014 - 2025)
Regional Outlook (Revenue, USD Billion; 2014 - 2025)
Middle East and Africa (MEA)
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