Spa Services Market Size To Reach $194.02 Billion By 2033

Spa Services Market Growth & Trends

The global spa services market size is expected to reach USD 194.02 billion by 2033, registering a CAGR of 8.6% from 2026 to 2033, according to a new report by Grand View Research, Inc. The spa services industry plays a vital role in promoting health and wellness while contributing to local and global economies. Italy, with its rich spa culture, boasts 380 thermal baths across its regions, supported by significant government initiatives like the 2021 USD 56 million funding for spa treatments. Globally, the demand for spas has grown due to increased awareness of mental health and stress management, with services expanding beyond traditional therapies to include innovative, holistic well-being solutions.

Modern spas are transforming to cater to diverse consumer preferences. Immersive spa experiences, such as those simulating natural environments, are gaining popularity, as highlighted by a 566% surge in searches in 2023. In addition, niche offerings like pet-friendly spas and private or gender-specific wellness services have seen significant growth. This reflects a shift towards unique and inclusive wellness experiences, supported by consumer demand for personalization and exclusivity in spa services.

Technology is reshaping the spa market, with advancements in AI, AR, and DNA analysis driving personalized beauty and wellness solutions. Brands like Proven Skincare and Function of Beauty leverage these innovations to provide tailored treatments for skin and hair care. This trend underscores a shift from generic solutions to customized experiences, aligning with consumer demand for efficacy and personalization, making spas increasingly appealing to a tech-savvy audience.

Sustainability has emerged as a key driver in the spa products segment, with consumers prioritizing eco-friendly, cruelty-free, and ethically sourced items. Brands like Biossance and Lush lead the way with sustainable practices and transparent sourcing. The growing preference for clean beauty, biodegradable packaging, and carbon-neutral products is shaping the industry, pushing brands to align with consumer values of health and environmental responsibility.

Gen Z's growing spending power and emphasis on health and wellness are reshaping the spa market. Teenagers, in particular, are driving demand for skincare and stress-relief therapies, with their annual spa spending averaging USD 185, according to Piper Sandler Companies' 45th "Taking Stock With Teens" survey, published in 2023. Spas are tailoring services like teen-specific facials and group wellness packages combined with targeted social media marketing. This demographic shift highlights the importance of catering to younger audiences to sustain growth in the wellness sector.

 Request a free sample copy or view report summary: Spa Services Market Report

Spa Services Market Report Highlights

• The hotel/resort spa segment led the spa services market, accounting for the largest revenue share of 30.3% in 2025. The segment is experiencing significant growth, driven by the evolving traveler expectations and the increasing integration of wellness offerings.

• The massage therapies segment held the largest share of the spa services industry in 2025. Massage services are increasingly gaining popularity in the market, driven by their health benefits and growing consumer demand.

• Women accounted for the largest share of the spa services market in 2025. Women continue to dominate the spa industry, with a notable trend towards a younger population seeking non-surgical aesthetic treatments.

• The Europe spa services industry accounted for the largest share of 25.9% in 2025. Spa services in Europe are experiencing significant growth due to increasing consumer demand for wellness experiences, particularly thermal treatments such as saunas.

Spa Services Market Segmentation

Grand View Research has segmented the global spa services market on the basis of spa type, service, end use, and region:

Spa Services Spa Type Outlook (Revenue, USD Billion, 2021 - 2033)

• Hotel/Resort Spa

• Destination Spa

• Day/Salon Spa

• Medical Spa

• Thermal/Mineral Spring Spa

• Others

Spa Services Outlook (Revenue, USD Billion, 2021 - 2033)

• Hotel/Resort Spa

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

• Destination Spa

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

• Day/Salon Spa

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

• Medical Spa

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

• Thermal/Mineral Spring Spa

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

• Others

  • Massage Therapies

  • Body Treatments

  • Salon Services

  • Others

Spa Services End Use Outlook (Revenue, USD Billion, 2021 - 2033)

• Hotel/Resort Spa

  • Women

  • Men

• Destination Spa

  • Women

  • Men

• Day/Salon Spa

  • Women

  • Men

• Medical Spa

  • Women

  • Men

• Thermal/Mineral Spring Spa

  • Women

  • Men

• Others

  • Women

  • Men

Spa Services Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Indonesia

  • Thailand

  • Singapore

  • South Korea

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • UAE

  • Qatar

List of Key Players in the Spa Services Market

• Aman Group S.a.r.l.

• The Ritz-Carlton Hotel Company, L.L.C.

• Mandarin Oriental Hotel Group Limited

• Four Seasons Hotels Limited

• AYANA

• Miraval (Hyatt Corporation)

• HSH Management Services Limited. (The Peninsula Hotels) 

• Fairmont (Accor)

• Kempinski Hotels

• Marriott International, Inc.

• Woodhouse Spas

• Hand & Stone Franchise Corp

• Banyan Tree Hotels & Resorts

• Royal Champagne Hotel & Spa

• Rescue Spa

• Raffles Hotels & Resorts