Spa Market To Reach $379.96 Billion By 2030 | CAGR: 13.2%

May 2024 | Report Format: Electronic (PDF)

Spa Market Growth & Trends

The global spa market size is expected to reach USD 379.96 billion by 2030, growing at a CAGR of 13.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. With today's fast-paced and sedentary lifestyles, there has been a growing awareness and emphasis on wellness and self-care. More and more people, especially the younger generation, are recognizing the importance of prioritizing their physical, mental, and emotional well-being.

According to a survey of 1,000 men in the UK conducted by the destination spa group Champneys in 2021, over 22% expressed a desire to focus on their wellness and wellbeing, with Gen Z men being particularly keen on prioritizing self-care. Specifically, they are enthusiastic about incorporating skincare, massage, spa treatments, and nutrition into their lives. In addition, a quarter of respondents expressed interest in seeing more male-specific treatments in spas. The survey indicated millennials aged 25-35 and 35-44 are leading the way in prioritizing self-care and wellbeing.

Destination spas and wellness retreats provide comprehensive services aimed at improving overall well-being, including fitness, spa treatments, and exercise programs that take advantage of natural settings like beaches or mountains. Popular hotels/resorts from across the world conduct activities that range from beach boot camp workouts to hiking and yoga, complemented by nutritionists and wellness teams for guidance and support.

The spa and wellness industry is struggling with the evolving and somewhat ambiguous nature of the term "wellness," leading to confusion among consumers. The challenge lies in the discrepancy between the widespread use of the term and the actual range of services offered by spas. While valuable, traditional spa treatments like massages and facials may not fully encompass the broader wellness services, including services like nutrition, acupuncture, and naturopathic offerings. To address this, spa owners and operators should carefully consider their clientele and define the specific wellness offerings they aim to provide.

New market entrants in the spa industry can focus on forming strategic partnerships with established brands, providing them credibility, access to a ready customer base, and opportunities for unique service offerings. In May 2022, the spa at Beverly Wilshire, a Four Seasons hotel, entered a strategic partnership with AUTEUR, a high-end skincare brand in Germany, to introduce AUTEUR's products into their spa offerings. This collaboration marks AUTEUR's official entry into the competitive West Coast hotel spa market.

The spa leverages AUTEUR's advanced skincare formulations with over 100 active ingredients, including peptides and antioxidants, to create exclusive facial and body treatments tailored to individual client needs. Two new treatments were launched, the Beverly Wilshire Signature Facial and Beverly Wilshire Signature Body Treatment. Such partnerships will also help spa service providers enhance their service portfolio.

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Spa Market Report Highlights

  • Consumers are increasingly opting for massage therapies due to rising awareness of the benefits of wellness and self-care. According to an annual survey by the American Massage Therapy Association (AMTA) in 2022, 95% of individuals view massage as beneficial to overall health and wellness.

  • Customers seeking frequent massages, body scrubs, or hair spa treatments prefer day spas and salon spas over destination spas, as they offer convenient access to rejuvenating services regularly.

  • Massage therapies provide numerous physical advantages, such as muscle tension relief and enhanced circulation, along with mental and emotional benefits, such as stress reduction and improved well-being, all within a luxurious spa setting.

  • A rising proportion of women have been experiencing stress, exhaustion, and fatigue. Massage therapies and similar relaxation treatments offered by spas are a viable solution for mitigating stress levels, given their ability to induce relaxation and bolster overall well-being.

Spa Market Segmentation

Grand View Research has segmented the global spa market based on spa type, service type, end-user, and region:

Spa Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hotel/Resort spa

  • Destination Spa

  • Day/Salon Spa

  • Medical Spa

  • Thermal/Mineral Spring Spa

  • Others

Spa Service Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Massage Therapies

  • Facials

  • Body Treatments

  • Salon Services

  • Others

Spa End-user Outlook (Revenue, USD Billion, 2018 - 2030)

  • Women

  • Men

Spa Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Indonesia

    • Thailand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

List of Key Players in the Spa Market

  • Woodhouse Spas

  • Hand & Stone Franchise Corp

  • Mandara Spa

  • AYANA Hospitality

  • Banyan Tree Hotels & Resorts

  • Mandarin Oriental Hotel Group

  • Four Seasons Hotels Limited

  • Royal Champagne Hotel & Spa

  • Miraval Group

  • The Ritz-Carlton Spa

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