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Sports Supplements Market To Reach $189.38Bn By 2033

Sports Supplements Market To Reach $189.38 Billion By 2033

November 2025 | Report Format: Electronic (PDF)

Sports Supplements Market Growth & Trends

The global sports supplements market size is estimated to reach USD 189.38 billion by 2033, registering a CAGR of 8.7% from 2025 to 2033, according to a new report by Grand View Research, Inc. Increasing number of health clubs and fitness centers and urbanization are the key driving factors in the market. Some of the important trends observed in the market are growing demand for caffeine-free products and increasing investment by the companies in product development.

Demand for supplements has increased globally due to growing health concerns. Moreover, the need for sports supplements has been increasing from the past few years. Earlier athletics and sports activities were limited to teenage and young people. However, from the last few years, it has been observed that participation of children in such activities has been increasing. Parents are also supporting their children to participate in sports events to promote their overall development, thereby encouraging the growth of the market.

Protein powder segment held a significant share in the market. Protein-based powders are one of the most common sports supplements with 1,174 brand variants and a total of 411 brands captured by Lumina Intelligence. This product category also attracted the most customer reviews, with a global total of 1.62 million and an average of 940 reviews per product.

Protein bar segment is expected to witness rapid growth over the forecast period. Shifting consumer inclination towards fruit and nut bars is expected to increase the product demand in the foreseeable future.Common supplements to increase an athlete's energy are Guarana, Vitamin, Asian ginseng, B12, and Caffeine. Caffeine, one of the favorite energy drinks, can be found in different forms such as tablets or capsules, pills, and in common beverages like tea and coffee.

The online distribution channel is expected to witness significant growth in the market. North America was the leading revenue contributor in the global market. Increasing number of health and fitness centers and gyms, growing health awareness, and changing consumer preferences for protein products are some of the primary reasons for the market growth in the region.

Asia Pacific is anticipated to emerge as the fastest growing regional market during the forecast period. This is attributed to growing health and fitness awareness, rising disposable income, and increasing number of global retailers in the region.

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Sports Supplements Market Report Highlights

By product, the liquid segment led the market with the largest revenue share of 56.42% in 2024, popularity of Ready-to-Drink (RTD) sports supplements is growing as urban consumers and busy professionals seek convenient, on-the-go nutrition solutions.
By source, the animal-based segment led the market with the largest revenue share of 76.17% in 2024. One of the key reasons animal-based proteins are preferred is their rapid absorption and high bioavailability.
By distribution channel, the hypermarkets & supermarkets segment led the market with the largest revenue share of 33.98% in 2024. Their extensive reach, large shelf space, and ability to stock various brands allow consumers to find both mainstream and niche supplements in one location, enhancing visibility and boosting impulse purchases.