The global stain remover products market size is expected to reach USD 27.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.7% over the forecast period. Improvement in living standards is expected to increase the adoption of cleaning products as a part of maintaining health and hygiene is expected to have a positive impact on the market growth. Furthermore, rising consumer awareness regarding apparel care among middle-income age-groups in developing countries including China and India is expected to drive the industry.
Spray stain remover products are expected to be the fastest growing segment, expanding at a CAGR of 5.3% from 2019 to 2025. Major manufacturers including Church & Dwight, Unilever, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Henkel Ag & Co. Kgaa have been launching new products in the forms of sprays.
For instance, in April 2017, The Procter & Gamble Company added an innovative stain remover in its wide product portfolio under the brand name ‘Tide Simply Free & Sensitive’ in U.S. The company has launched this product in order to cater to the growing demand for skin-friendly products. Around 40% of the customer reported for the skin irritation from the other stain remover products. These initiatives will increase the product visibility over the forecast period.
Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 5.4% from 2019 to 2025. Over the past few years, major players have been implementing marketing strategies including celebrity endorsement, innovative product launch, increasing exclusive stores, and focus on e-commerce in order to cater to the increasing demand for technological advanced product in the region.
For instance, in July 2014, Kao Corporation announced to introduce new product under the brand name ‘Attack Jaz1’. This product is expected to help the company to gain a major market share of stain remover product as well as detergent. The product retains the fabric color as well as quality after wash.
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Asia Pacific is expected to register the fastest CAGR of 5.4% from 2019 to 2025
North America was the largest market with a share of more than 30.0% in 2018
By product, the powder segment held the largest share of 31.9% in 2018
Online is expected to be the fastest growing distribution channel with a CAGR of 5.1% from 2019 to 2025
Key players in the stain remover products market include Church & Dwight; Reckitt Benckiser Group plc; S. C. Johnson & Son, Inc.; Henkel AG & Co. KGaA; The Procter & Gamble Company; Unilever; The Clorox Company; LG Household & Health Care Ltd.; Amway; Biokleen; and CR BRANDS.
Grand View Research has segmented the global stain remover products market on the basis of product, distribution channel, and region:
Stain Remover Products Product Outlook (Revenue, USD Million, 2015 - 2025)
Stain Remover Products Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Stain Remover Products Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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