GVR Report cover Stain Remover Products Market Size, Share & Trends Report

Stain Remover Products Market Size, Share & Trends Analysis Report By Product (Powder, Spray), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-197-9
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global stain remover products market size was valued at USD 19.7 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2019 to 2025. Increasing awareness towards a healthy and hygienic lifestyle is expected to promote the scope of stain removing products in clothing. Moreover, shifting consumer preferences towards improved living standards and increasing attention towards apparel care are fueling the demand for stain remover products over regular detergents as they offer excellent cleaning without affecting the fabric color as well as fabric quality.

U.S. stain remover products market size

Consumer preference has been shifted towards maintaining personal hygiene. Moreover, increasing the living standards of the consumers has led to the rise in spending on clothing and apparel. According to statistics provided by the ‘U.S. Bureau of Labor Statistics’ in 2018, the average expenditure on apparel and services was USD 1,833 by U.S. customers in 2017. To keep these apparel fresh and stain-free, stain remover products are playing a significant role in increasing the clothes’ lifeline and keeping them wearable. These features reduce the clothing costs of the customers and promote the product’s utility over the next few years.

In recent times, the inclusion of eco-friendly products has become a major consumer trend across the globe. The consumers have been their shifting preference from chemical towards green products, which are eco-friendly and cause no water population when disposed of in the open environment. The manufacturers are launching new products to target the consumers who are looking for eco-friendly strainers. In May 2015, Smith & Vandiver launched an eco-friendly stain remover under the brand name ‘Vaska spot off’. These product launches increased the visibility of the stain cleaners across the globe.

Besides, synthetic chemicals used in the cleaning products such as 1,4-Dioxane and phosphates are banned and labeled as a carcinogen by the U.S. Department of Health and Human Services. Also, chemical compounds such as nonylphenol ethoxylate are banned in the countries of Europe and Canada as they may mimic the estrogen in the human body and thus cause hormonal imbalance, negatively affecting the reproductive system.

Product Insights

Spray stain remover products are expected to foresee the fastest growth at a CAGR of 5.3% from 2019 to 2025. Major manufacturing firms are introducing new products to tap the rising demand for spray products across the globe. For instance, in July 2015, S. C. Johnson & Son, Inc., one of the leading manufacturers of household and fabric cleaning products, launched a brand new spray stain remover under the brand, ‘Shout’.

This product offers excellent cleaning for stains like grease, blood, ketchup, grass, mustard, and any artisanal food including sriracha sauce, kale, and kombucha. Moreover, the product contains a chlorine-free formula, which is also safe for use in colored apparel. On the other hand, liquid stain removers are gaining popularity owing to their ease of operation. Moreover, these products minimize the water wastage and provide consistent results in the washing machines.

Distribution Channel Insights

Online channels are expected to be the fastest-growing segment, expanding at a CAGR of 5.1% from 2019 to 2025 on account of ease of shopping and high convenience associated with the channel. Furthermore, increasing accessibility of online shopping has led to a shift in consumer preferences towards purchasing fabric care products and other related products such as stain removers, pre-wash/additives, starch, bleach, and fine washable detergent. Key e-commerce companies include Amazon, Flipkart, Big Basket, Groovers, Rakuten, and Auchan.

Over the past few years, online grocery has been booming in emerging economies including China and India as a result of the presence of a high concentration of middle-class income groups on a domestic level. Furthermore, key e-commerce companies including Amazon, Alibaba, and Walmart are investing in the country to remain a front-runner in the stain remover products market growth.

Global stain remover products market share

The offline distribution channel was the largest segment in 2018, accounting for more than 80.0% market share. In developing countries such as Thailand, Indonesia, Bangladesh, and India, unorganized retail is one of the primary distribution channels. Some of the manufacturers sell their products directly to the buyers. On a global level, Amway is considered one of the key direct sellers of household care products, including stain remover.

Regional Insights

North America was the largest market, accounting for a share of exceeding 30% in 2018 owing to growing awareness regarding health and hygiene, coupled with a growing preference for apparel care in the U.S. and Canada. Major manufacturers in the region including Procter & Gamble, Unilever, Reckitt Benckiser Group, Church & Dwight, and Henkel AG & Co. KGaA is introducing new products to gain maximum customer penetration in the region. In April 2017, Procter & Gamble launched an innovative stain fighter under the brand, ‘Tide Simply Free & Sensitive’ in U.S. These product launches are expected to increase the product’s visibility in the region.

The market revenue from the Asia Pacific is projected to foresee growth at a CAGR of 5.4% from 2019 to 2025 owing to the presence of the two fastest-growing economies including China and India. These countries have a lucrative market for the fabric cleaner products market including stain remover owing to increasing awareness of health and hygiene among the consumers of middle-income age-groups.

Key Companies & Market Share Insights

The global market is consolidated in nature as a result of the presence of a large number of companies including Church & Dwight, Reckitt Benckiser Group Plc, The Procter & Gamble Company, Henkel Ag & Co. Kgaa, and Unilever. Furthermore, the industry participants are adopting market strategies including celebrity endorsement, product innovation, expansion of distribution channels, and mergers & acquisitions.

In July 2015, for the promotion of is renowned brand ‘Shout’, S. C. Johnson & Son, Inc. partnered with ‘The Color Run’, which is a fun race event of five-kilometer operated by The Color Run LLC, a for-profit company. Moreover, S. C. Johnson has partnered with music superstar Mel B for the promotion of the brand. These initiatives increase product visibility and are expected to fuel industry growth over the forecast period. Some of the prominent players in the stain remover products market include:

  • Church & Dwight

  • Reckitt Benckiser Group Plc

  • The Procter & Gamble Company

  • Henkel Ag & Co. Kgaa

  • Unilever

Stain Remover Products Market Report Scope

Report Attribute


The market size value in 2020

USD 21.48 billion

The revenue forecast in 2025

USD 27.15 billion

Growth Rate

CAGR of 4.7% from 2019 to 2025

The base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; France; China; India; Brazil

Key companies profiled

Church & Dwight; Reckitt Benckiser Group Plc; The Procter & Gamble Company; Henkel Ag & Co. Kgaa; Unilever

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global stain remover products market report based on the product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Liquid

    • Powder

    • Bar

    • Spray

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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