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Wallpaper Market Size To Reach $2.44 Billion By 2030

Wallpaper Market Size To Reach $2.44 Billion By 2030

May 2025 | Report Format: Electronic (PDF)

Wallpaper Market Growth & Trends

The global wallpaper market size is expected to reach USD 2.44 billion in 2030 and is expected to grow at a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth is primarily driven by the rising disposable income, the growing trend of home remodeling, and the major initiatives taken by market players to offer a variety of products. Commercial uses of wallpaper in hotels, restaurants, and hospitals across the globe are expected to boost the growth of the residential wallpaper industry.

The market is highly competitive due to the presence of a high number of companies with vast strong brand images, geographic presence, and wide distribution networks. Market players are expected to increase their focus on innovation with increasing R&D activities. For instance, in September 2020, AS Creation Tapeten AG revised the online shop with new functions like motifs and room configurators. These functions allow digital prints to be applied to individual walls and wallpapers.

Key players in the industry are concentrating on the launch of eco-friendly and aesthetically pleasing wallpaper in different designs and styles. Consumers are preferring peel and stick wallpapers as these are easy to use. Various firms are implementing strategies such as partnerships and acquisitions to gain market share. For instance, Blik Inc. introduced new self-adhesive removable wallpapers with new designs and sizes for interiors and exteriors, accelerating the sales of removable wallpaper.

North America held the largest revenue share in 2023, owing to the rise in the inclination of people in North America toward home renovation projects that includes personalizing according to their needs and recent trends. For instance, according to a remodeling survey from the National Association of Home Builders, 40% of the houses in North America are more than 50 years old anticipating there will be an increase in renovation spending in the coming years.

Additionally, the rising number of hypermarkets, specialty food stores, and supermarkets across the globe has significantly boosted the adoption of Residential Wallpapers. According to the Food Institute, Costco is expected to open around 22 new warehouses each year, with 75% of them located in the U.S. The retailer also plans to open three new stores in Bradenton, Florida; Bismarck, North Dakota; and Plainfield, Illinois. Similarly, Walmart invested billions in new stores and improvements throughout 2019.

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Wallpaper Market Report Highlights

With extended periods spent at home due to work-from-home options, individuals sought to enhance their living environments, resulting in increased interest in home decor and renovations
The wallpaper industry is among the many industries that will be significantly impacted by U.S. President Trump's recent imposition of tariffs on Chinese imports, which can reach up to 145%.
Vinyl-based wallpaper dominated the global market with the largest revenue share of around 36.2% in 2024. The growth of the product is increasing due to its hassle-free cleaning nature and high-traffic spaces
Wallpaper sales for commercial applications led the global market with a share of around 52.5% in 2024. Growing urbanization, coupled with the expansion of supermarkets and hypermarkets to further extend their reach to maximum consumers
North America wallpaper market dominated the global industry in 2024 with a revenue share of over 36.65%