GVR Report cover Wallpaper Market Size, Share & Trends Report

Wallpaper Market Size, Share & Trends Analysis Report By Product (Nonwoven, Paper, Vinyl, Fabric), By End-use (Residential, Commercial), By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Jul 2021
  • Report ID: GVR-4-68039-471-1
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019

Report Overview

The global wallpaper market size was valued at USD 1.66 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2021 to 2028. Increasing consumer spending on house renovation supported by higher disposable income is the major factor driving the product demand. The COVID-19 has resulted in a significant slowdown of the global economy. The pandemic has delayed the supply chain activity. The reliance for wallpapers on countries, such as South Korea and China, is, thus, impacting the market growth. However, supportive housing schemes in countries, such as India and Brazil, are fueling the demand for rental housing in these countries. This, in turn, is anticipated to drive the overall market.

U.S. wallpaper market size, by product, 2016 - 2028 (USD Million)

Several companies in the industry have been seeking new ways to interact with their consumers. The COVID-19 pandemic has increased the adoption of online e-commerce channels to gain traction in the global market. For instance, Gucci launched a new app featuring wallpapers, stickers, and other motifs on its application.

Widespread lockdown orders have spurred product demand among households. Several young homeowners are spending more on home décor and remodeling activities. According to Klarna, young homeowners utilized a huge portion of their income on gardening and home products during the lockdown.

Furthermore, the lockdown is slowly being uplifted in various regions, which is creating a favorable scenario for the hospitality sector. This, in turn, widens the product application scope in the commercial segment, thereby augmenting the wallpaper market growth.

Product Insights

The vinyl product segment accounted for the largest revenue share of over 36% in 2020 owing to the high functionality provided by these materials. Furthermore, damaged vinyl wallpaper can easily be repaired and are easy to clean. Vinyl’s fire-resistant properties make it a desirable choice for the production of wallpapers, particularly for application in high-traffic areas like schools and medical centers.

The high preference for eco-friendly wallpapers is another factor propelling the demand for vinyl-based products. For instance, the energy required to produce vinyl wallpapers is only half of the amount that is required to manufacture paper wallcoverings. Moreover, as per the Vinyl Institute (VI), the recycling of this material in the U.S. and Canada augmented by 70 million pounds in 2016, recycling more than 1.1 million pounds, collectively. This is expected to boost the growth of the vinyl segment over the coming years.

On the other hand, the nonwoven product segment is expected to register the fastest CAGR over the forecast period due to the growing demand for peel-and-stick wallpapers. Several wallpaper manufacturers in the market are adopting digital printing technologies, thereby driving the demand for nonwoven wallpapers in the market. In addition, the non-woven-based products are easy to remove. They can seamlessly hide any cracks present on the wall.

End-use Insights

On the basis of end-use, the global market has been categorized into residential and commercial segments. The commercial segment accounted for the largest revenue share of more than 52% in 2020. The segment will expand further at a steady CAGR from 2021 to 2028, maintaining the leading position. A rise in the number of high-traffic spaces like bars, clubs, and restaurants across the globe is the key factor driving the demand for wallpapers in the commercial segment.

Global wallpaper market share, by end-use, 2020 (%)

On the other hand, the residential end-use segment is projected to register the fastest CAGR of more than 3.5% from 2021 to 2028. Some of the major factors driving the product demand in the residential sector include rapid urbanization and a growing number of residential construction projects as a result of the rising trend of nuclear families across several major regions.

Regional Insights

In 2020, North America accounted for the maximum revenue share of more than 37% in 2020 and will retain the leading position throughout the forecast period. A rise in disposable income and increasing demand for home improvement products are the key factors anticipated to drive the regional market growth over the forecast period. Furthermore, various governments in the region are supporting renovation activities to develop energy-efficient buildings. Such initiatives are providing growth opportunities to the wallpaper industry.

On the other hand, Asia Pacific is expected to witness the fastest CAGR over the forecast period. The region is witnessing considerable growth in the construction sector owing to the rising population and rapid urbanization. In addition, as per the United Nations World Tourism Organization (UNWTO), the tourism industry in the region has been showcasing steady growth owing to the rise in international arrivals since 2005. All these factors support the growth of the hospitality sector in the region, thereby augmenting the product demand.

Key Companies & Market Share Insights

The growing demand for digital printing techniques is increasing the demand for wallpapers. Consumers are increasingly preferring peel-and-stick wallpapers due to ease of use. Thus, players in the market are focusing on launching new products, in terms of style and texture. Many companies are also investing in the production of eco-friendly and aesthetically pleasing wallpapers. Several companies are adopting strategies, such as mergers and acquisitions, as an effective way of maintaining or increasing market share. For instance, in May 2021 F. Schumacher & Co. announced the acquisition of Backdrop. This acquisition will allow the company to improve its market share by expanding the product range. Some of the key companies in the global wallpaper market are:

  • Sangetsu Corp.

  • York Wallcoverings, Inc.

  • F. Schumacher & Co.

  • AS Creation Tapeten AG

  • Osborne & Little

  • The Romo Group

  • Grandeco

  • 4Walls

  • Marburger Tapetenfabrik

  • Asian Paints

Wallpaper Market Report Scope

Report Attribute


Market size value in 2021

USD 1.6 billion

Revenue forecast in 2028

USD 2.2 billion

Growth rate

CAGR of 3.7% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors and trends

Segments covered

Product, end-use, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; Canada; U.K.; Germany; Rest of Europe; China; India; Rest of APAC; Brazil; Rest of CSA; South Africa; Rest of MEA

Key companies profiled

Sangetsu Corp.; York Wallcoverings, Inc.; Brewster Wallpaper Corp.; F. Schumacher & Co.; AS Creation Tapeten AG; Osborne & Little; The Romo Group; Grandeco; 4Walls; Marburger Tapetenfabrik; Asian Paints

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global wallpaper market report on the basis of product, end-use, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Vinyl

    • Nonwoven

    • Paper

    • Fabric

    • Others

  • End-use Outlook (Revenue, USD Million, 2016 - 2028)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Rest of Asia Pacific

    • Central & South America

      • Brazil

      • Rest of Central & South America

    • Middle East & Africa

      • South Africa

      • Rest of Middle East & Africa

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