The global wearable AI market size is estimated to reach USD 389.02 billion by 2033, registering to grow at a CAGR of 31.37% from 2025 to 2033 according to a new report by Grand View Research, Inc. The continuous research and development by key players are driving the market in industry verticals, such as healthcare, automotive, media and entertainment, military and defense, and consumer electronics. For instance, in June 2020, Fitbit announced Fitbit Flow, in response to the lack of ventilators in hospitals and medical facilities around the world that are required to treat critically ill patients. The equipment is intended to serve as an alternative to more expensive traditional ventilators when they are not available.
Wearable AI devices are electronic products with advanced technologies incorporated with artificial intelligence with the ability to execute intelligent operations that are manufactured to be worn on the user’s body. The COVID-19 pandemic had a moderate impact on the market for wearable AI. The lockdown imposed in various countries had a negative impact on the supply chain and therefore the availability of products to the consumers. Additionally, the pandemic had a positive impact on the medical AI wearable segment.
The wearable technologies assisted in the COVID-19 pandemic and numerous wearable manufacturers started modifying their products to help with the early detection of COVID-19. Algorithms for measuring coughing and other respiratory activities were developed. This enabled less affected individuals to be monitored remotely, which eased the burden on hospitals. Many companies in the market focused on high investment in R&D for incorporating technologies in the wearables to track COVID-19. For instance, Masimo SafetyNet, a disposable fingertip attachment worn on a wearable bracelet, helped in tracking a patient's blood oxygen levels, breathing rate, and pulse both inside and outside of a hospital setting.
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The smart earwear is expected to exhibit the fastest CAGR over the forecast period. The growth is attributed to the increased upgradation of headphones by remote workers for video calling and increased purchase of AI-enabled headphones by millennials and Gen Z.
Based on the application, the consumer electronics segment accounted for the largest revenue share of over 31.96% in 2024 owing to the increasing globalization and the rapid development of technology. In November 2021, Fire Boltt launched its AI smartwatch in India at an affordable rate. The smartwatch offers features such as Bluetooth calling and a SpO2 monitor.
The healthcare application segment is expected to register the fastest growth rate from 2025 to 2033. The segment is driven primarily by growing customer concerns over fitness and health. It is anticipated that the use of fitness trackers and smartwatches would increase as obesity and other heart problems become more prevalent around the globe
The on-device AI operations segment dominated the market with a share of over 59.19% in 2024 and is expected to witness the fastest CAGR over the forecast period. The growth can be attributed to the growing requirement for fast computing and less dependency on cloud-based AI for critical operations
Based on component, sensors dominated the market in 2024 with a share of over 55.69%. The sensors are gaining prominence due to the rising number of health and fitness monitoring applications globally
Asia Pacific dominated the market in terms of revenue share of over 32.98% in 2024 pertaining to the factors such as rising demand for contactless payments using wearables, the advent of IoT, expansion of operations in the healthcare industry and the introduction of wireless technology
Some of the key players operating in the market are Amazon.com, Inc.; Fitbit, Inc.; Garmin Ltd.; Google, Inc.; Huawei Technologies Co. Ltd.; IBM; TomTom International B.V.; among others.
Grand View Research has segmented the global wearable AI market based on type, application, component, operations, and region
Wearable AI Type Outlook (Revenue, USD Million, 2021 - 2033)
Smart Earwear
Smart Watches
Smart Clothing & Textiles
AI-Enabled Fitness Bands & Rings
Industrial & Enterprise Wearables
Medical-Grade Wearables
Smart Eyewear
Wearable AI Application Outlook (Revenue, USD Million, 2021 - 2033)
Consumer Electronics
Healthcare
Automotive
Military and Defense
Media and Entertainment
Others
Wearable AI Operations Outlook (Revenue, USD Million, 2021 - 2033)
On-Device AI
Cloud-based AI
Wearable AI Component Outlook (Revenue, USD Million, 2021 - 2033)
Processor
Connectivity IC
Sensors
Wearable AI Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
China
Japan
India
South Korea
Australia
Thailand
Latin America
Brazil
Argentina
MEA
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players in Wearable AI Market
Samsung Electronics Co. Ltd.
Meta
Fitbit, Inc. (Google, Inc.)
Garmin Ltd.
Google, Inc.
Huawei Technologies Co. Ltd.
Xiaomi
Motorola Solutions, Inc.
Starkey Laboratories, Inc.
Apple, Inc.
Sony Corporation
Hexoskin
Sensoria
Oura Health Oy
Ultrahuman Healthcare Pvt Ltd.
Zepp INC. (Amazfit India)
RealWear Inc.
Vuzix Corporation
F. Hoffmann-La Roche Ltd.
SmartCardia Inc.
Empatica Inc.
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