Wellness Tourism Market To Reach $2.4 Trillion By 2035

Wellness Tourism Market Growth & Trends

The global wellness tourism market size is expected to reach USD 2.4 trillion by 2035, registering a CAGR of 9.3% from 2026 to 2035, according to a new report by Grand View Research, Inc. Improving patient awareness about health and personal care will be one of the major drivers for the market. Promotional campaigns arranged by various governments are also encouraging wellness tourism across the globe. Wellbeing services offered by players help customers find solutions to improve or maintain their personal health and wellness. The rising number of health-conscious people is contributing to the increasing demand for wellness activities at popular travel destinations.

Wellness tourism includes various activities such as spas, mineral springs, skiing, hiking, Pilates, yoga, and others. In recent years, increasing demand for wellness therapies has resulted in a rise in the number of spas, mineral springs, and wellness retreats. According to the Global Wellness Institute, the number of spa establishments worldwide increased by 7.3% from 149,252 in 2017 to 160,100 in 2020. Furthermore, the number of thermal/mineral spring establishments increased by 352 from 2017 to 2020. This, in turn, has resulted in a rise in employment opportunities. Hence, an increase in the number of spas along with their revenue contribution is expected to drive the market over the forecast period.

With work from anywhere becoming the new normal, people are taking wellness vacations to resorts where they can work while enjoying nature’s beauty. Popular tourism destinations are providing all the facilities to allow working professionals to grow their business prospectus through remote workcations. Countries such as Mexico, Costa Rica, and Bali are building their infrastructure, reputation, and marketing to provide a curated experience for work & travel. Furthermore, the growing prevalence of mental illnesses such as depression and anxiety, rise in disposable income, increasing adoption of online travel services, and growing influence of social media is propelling the market growth.

Moreover, people are now more concerned than ever about their health because of the COVID-19 pandemic. The development of healthy habits remains a top priority, according to research conducted by Mindshare, which found that people's perspectives on their overall health are influenced by the daily assessment of their own health. Sixty-six percent of the global population is now more concerned with their overall health than they were before COVID-19. Furthermore, according to a study conducted by MiQ in collaboration with Sapio Research, over 20% of consumers in the U.S., the U.K., and Australia spent more money on wellness services during the lockdown.

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Wellness Tourism Market Report Highlights

• The wellness activities segment is anticipated to grow at the fastest CAGR over the forecast period. This growth is due to increasing participation in activities such as yoga retreats, meditation sessions, detox programs, spa therapies, fitness boot camps, and holistic healing practices within destination countries.

• By travel purpose, the secondary segment held the largest revenue share in 2025. This growth is driven by the integration of wellness offerings into conventional travel.

• The international segment is anticipated to grow at the fastest CAGR over the forecast period.  The growth in this segment is due to rising preference for cross-border travel for specialized and premium wellness experiences.

• North America wellness tourism industry dominated the global market, accounting for 35.9% of revenue in 2025. This large share is attributed to the increasing emphasis on physical and mental health and high disposable income.

Wellness Tourism Market Segmentation

Grand View Research has segmented the global wellness tourism market based on end use, type, application, and region:

Wellness Tourism Service Outlook (Revenue, USD Million, 2021 - 2035)

• In-country Transport

• Lodging

• Food & Beverage

• Wellness Activities

• Shopping

• Others

Wellness Tourism Travel Purpose Outlook (Revenue, USD Million, 2021 - 2035)

• Primary

• Secondary

Wellness Tourism Travel Outlook (Revenue, USD Million, 2021 - 2035)

• Domestic

• International

Wellness Tourism Regional Outlook (Revenue, USD Million, 2021 - 2035)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Switzerland

  • Austria

  • Russia

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

  • Malaysia

  • Indonesia

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Turkey

List Of Key Players in the Wellness Tourism Market

• Hilton

• Accor

• Hyatt Corporation

• Rancho La Puerta, Inc.

• Marriott International, Inc.

• Rosewood Hotels Group

• Niraamaya Retreats

• IHG Hotels & Resorts (InterContinental Hotels Group PLC)

• Omni Hotels & Resorts

• Four Seasons Hotels Limited