The global wrapping tissue market size is expected to reach USD 1.59 billion by 2025 expanding at a CAGR of 4.0%, according to a new report by Grand View Research, Inc. Factors driving the market growth include rising emphasis of manufacturers and resellers on better packaging and increasing number of e-commerce participants. Moreover, buyers prefer goods packed in attractive and high-quality packaging, which is likely to boost the demand for wrapping tissues. Such tissues are used in packaging, making kites, and origami art.
Moreover, growing consumer interest in arts and crafts is steering the market. Instagram, Facebook, and other similar platforms have created a fan following for origami and fancy gift wraps, which is also driving the product demand. In addition, rapidly expanding fast food market is contributing to the market growth. The fast food market is an unorganized sector and runs on minimum possible resources; thus, to decrease the overall costs, fast food providers prefer wrapping tissues over disposables for packaging. North America is the largest regional market.
Asia Pacific is expected to be the fastest-growing market during the forecast period owing to rapid growth in the manufacturing sector and increasing population in emerging countries. However, product threat to the environment may hinder market growth to some extent as these tissues are not recyclable and are often dyed or coated, which makes the procedure of decomposition complex. As per a recent finding 165 billion packages are shipped in US each year, which leaves a tremendous amount of waste including loads of wrapping tissue.
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Further key findings from the study suggest:
In terms of revenue, virgin pulp product segment is projected to lead the global market over the forecast years
Commercial application segment led the wrapping tissue market in 2018 accounting for a revenue share of around 60%
Offline distribution channel held the maximum share in 2018 and will maintain its dominant position in future. However, online segment is projected to witness the fastest CAGR over the forecast years
U.S., Germany, U.K., China, India, Brazil, and South Africa are the major countries with significant market shares
Grand View Research has segmented the global wrapping tissue market on the basis of product, application, distribution channel, and region:
Wrapping Tissue Product Outlook (Revenue, USD Million, 2015 - 2025)
Wrapping Tissue Application Outlook (Revenue, USD Million, 2015 - 2025)
Wrapping Tissue Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Wrapping Tissue Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle east & Africa
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