GVR Report cover Wrapping Tissue Market Size, Share & Trends Report

Wrapping Tissue Market Size, Share & Trends Analysis Report By Product (Virgin Pulp, De-inked Pulp, Mixed Pulp), By Application (Commercial, Residential), By Distribution Channel (Offline, Online), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-157-3
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Industry Insights

The global wrapping tissue market size was valued at USD 1.21 billion in 2018 and is projected to expand at a CAGR of 4.0% over the forecast period. Wrapping tissue is widely used for packaging, origami, making kites, and other creative purposes. The high-strength paper is manufactured using a machine glaze process with bleached wood pulp. Rise in demand for packed goods, the emphasis of manufacturers and resellers on attractive packaging, and an increasing number of e-commerce participants are some of the key factors boosting the market growth.

Moreover, increasing consumer interest in arts and crafts is creating growth opportunities for the market. For instance, origami, an ancient art, has caught up the attention of art lovers. Various similar use of the product can be traced in the decoration of gift bags, boxes, and hamper baskets. The U.S. e-commerce market is expected to be valued around USD 600 million by 2019.

U.S. wrapping tissue market

This is expected to drive the product packaging industry including the wrapping tissue market. The need for efficient delivery of products ordered through e-commerce platforms makes it mandatory to have good-quality packaging, which drives the demand for such tissues. Another factor contributing immensely to market growth is the consumer preference for products packed in attractive packaging.

On the other hand, wrapping tissues pose a serious threat to the environment as they are not recyclable and are often dyed or coated, which makes the procedure of decomposition complex. Thus, environmentalists from across the world are promoting an eco-friendly version of the product, which may hinder market growth to some level.

Product Insights

Based on the product, the market is divided into virgin, de-inked, and mixed pulps. Virgin pulp accounted for the largest market share in 2018. Virgin pulps a mixture of cellulose fibers and water and can be manufactured both chemically, as well as mechanically. It occupies the majority of the market because of the ease of working with it along with better end product. The concern with de-inked and mixed pulp is that while removing the printing ink from paper fibers of recycled paper to make deinked pulp, the fiber keeps degrading with each cycle. Post 4 to 6 times of recycling process the fibers become so short and weak that it no more can serve the purpose. Thus, over time virgin pulp has become the first preference of the manufacturers for manufacturing wrapping tissues.

Application Insights

On the basis of application, the global wrapping tissue market has been segmented into commercial applications and residential applications. The commercial application was the dominant segment of the global market in 2018. It is expected to maintain its dominance position throughout the forecast period. The segment accounts for more than half of the overall share of the global market. On the other hand, the residential application segment is projected to witness the fastest growth rate of 4.2% over the forecast period.

Distribution Channel Insights

Based on the distribution channel, the market is segmented into online and offline channels. The offline segment dominated the global market in 2018 and accounted for over 60.0% of the total consumption. Many small- and medium-scale manufacturers and retailers make a majority of the market. They generally have a fixed point of contact and rely more on the face to face communication rather than the e-Medium, which contributes to the segment growth.

Global wrapping tissue market

Moreover, a lack of awareness about the ease of placing orders online boosts the segment growth further. However, the online segment is expected to register the highest CAGR over the forecast period. The e-Commerce sector aims to cater to common buyers, as well as retailers. With companies like IndiaMART InterMESH Ltd., NASHVILLE WRAPS and Alibaba.com entering the market with an ideology to target the retailers, a major part of the market is being occupied.

Regional Insights

North America is expected to be the largest regional market. According to some studies, in the U.S., around USD 12.7 billion were spent on gift wraps, which include wrapping paper, tissue paper, and gift bags, in 2017. Asia Pacific, on the other hand, is projected to witness the fastest CAGR during the forecast period owing to high product demand on account of rapid growth in the manufacturing sector and increasing population in emerging countries like China and India. In addition, increasing consumer disposable income levels in emerging economies of the region are projected to drive the product demand further.

Wrapping Tissue Market Share Insights

The market for wrapping tissue is fragmented in nature. Some of the key companies are Twin Rivers Paper Company; MPI Papermills, Inc.; Virgin Pulp; And Papers LLP. Low entry barriers, as a result of innovation in the product line, are anticipated to assert high competition among manufacturers. Increasing demand for eco-friendly products is also increasing market competition. With a relatively fragmented competitive landscape, innovation and new product development are vital aspects for the companies to retain the consumer interest.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global wrapping tissue market report on the basis of product, application, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Virgin Pulp

    • De-inked Pulp

    • Mixed Pulp

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Commercial

    • Residential

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle east & Africa

      • South Africa

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