India Anti-aging Products Market To Reach $4.84 Billion By 2033

India Anti-aging Products Market Growth & Trends

The India anti-aging products market size is expected to reach USD 4.84 billion by 2033 and is projected to grow at a CAGR of 10.7% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is evolving rapidly, driven by rising consumer awareness, increasing disposable incomes, and a cultural shift toward proactive skin maintenance. While historically associated with older consumers, anti-aging is now a cross-generational concern, with millennials and Gen Z adopting preventive skincare early, often in their mid-to-late twenties. Factors such as extended screen time, urban pollution, and digitally influenced beauty standards are prompting consumers to invest in barrier-repair serums, retinol-based creams, and daily SPF protection. Simultaneously, middle-aged consumers continue to seek solutions targeting fine lines, pigmentation, and dullness, fueling demand for multifunctional, dermatologist-backed formulations.

Product innovation in the Indian market reflects both global skincare trends and local skin health concerns. In 2024, L'Oréal Paris expanded its Revitalift Clinical Range with the launch of 1.5% Hyaluronic Acid Serum in India, tailored for humid climates and tested on Indian skin tones. The Estée Lauder Companies introduced a South Asia-exclusive campaign for its Advanced Night Repair Serum, leveraging regional influencers to drive awareness of nighttime skin regeneration. Meanwhile, domestic brand Mamaearth launched its Retinol Face Wash and Under Eye Cream, specifically targeting early-aging signs in India’s Tier 2 and Tier 3 cities. These launches underscore the dual-track strategy brands are adopting: scientific credibility for urban consumers, and accessibility and simplicity for first-time users in emerging regions.

Another key trend is the rising importance of ingredient transparency and clean beauty, particularly among urban women aged 25–40. Indian consumers are scrutinizing labels for parabens, sulfates, and artificial fragrances, while seeking out botanicals such as bakuchiol, saffron, and ashwagandha, natural actives perceived to be both effective and safe. With Ayurveda deeply rooted in India’s beauty heritage, many brands are formulating hybrid products that merge modern dermatology with traditional wellness principles, appealing to consumers’ cultural identity and trust in nature-led remedies.

Furthermore, Indian consumers are aligning with a more holistic view of aging, prioritizing emotional well-being, self-confidence, and health over surface-level fixes. This growing preference for “graceful aging” is prompting brands to adopt inclusive messaging, develop solutions for varied skin types, and focus on long-term skin resilience. As a result, the anti-aging market is no longer niche, but central to India’s broader skincare landscape.

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India Anti-aging Products Market Report Highlights

• In 2024, moisturizers, creams, and lotions led the India anti-aging product market. Rising consumer awareness around premature aging, sun exposure, and pollution has driven adoption across urban and semi-urban areas. Domestic and international brands such as Forest Essentials and Olay are seeing demand surge by combining traditional ingredients with modern skincare science.

• In 2024, the sales through supermarkets and hypermarkets led the anti-aging product sales in India. These outlets attract consumers with expert guidance, trusted brands, and tailored product recommendations. Loyalty schemes, sample offers, and premium brand availability further strengthen their position in metro and tier-1 cities.

• By product, the demand for facial serum is projected to rise at a CAGR of 11.4% over the forecast period, driven by increasing consumer preference for concentrated, high-performance skincare solutions.

India Anti-aging Products Market Segmentation

Grand View Research has segmented the India anti-aging products market based on products and distribution channel:

India Anti-aging Product Outlook (Revenue, USD Billion, 2021 - 2033)

• Facial Serum

• Moisturizer, Creams, & Lotions

• Eye Care Products

• Facial Cleanser & Exfoliators

• Facial Masks & Peels

• Sunscreen & Sun Protection

• Others

India Anti-aging Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• Supermarkets & Hypermarkets

• Pharmacy/ Drugstores

• Specialty Beauty Stores

• Online/ E-commerce

• Others

List of Key Players in the India Anti-aging Products Market

• The Estée Lauder Companies Inc.

• Beiersdorf AG

• L'Oréal S.A.

• Caudalie

• Avène Thermal Water

• Nuxe

• NAOS Group (Bioderma)

• Sisley Cosmetics USA Inc.

• Re’equil India Pvt. Ltd.

• Kenvue Brands LLC