Anti Aging Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global anti-aging products market size was valued at USD 36.2 billion in 2018. Rising consumer awareness regarding anti-aging effects is expected to promote the importance of personal appearance, thereby driving the market. The companies are increasing their spending on the expansion of their product lines by understanding the market opportunity.

Another factor contributing to market growth is the growing aging population. It has been observed that people between the ages group of 30 to 45 are increasingly using anti-aging products to look younger. This age-group is significantly facing aging anxiety due to the high prevalence of extrinsic signs of aging.

Intrinsic aging leads to changes in facial appearance such as collagen, loss of skin elasticity melanin production, decrease in dermal collagen, and hair follicles. Consumers are more interested in using these products to limit the occurrences of the above-mentioned problems. Over the past few years, demand for cosmetic surgical procedures has been continuously increasing across the globe as a result of growing appearance consciousness and rising aging population.

Concerns over facial appearance are mostly observed among the women population, which is driving them to opt for various cosmetic procedures such as dermal fillers, Botox, facelift, and chemical peels. As per the report of ISAPS, in 2016 around 8,548,597 injectable procedures such as dermal fillers and Botox were performed at a global level.

Product Insights

Skincare accounted for the largest share of over 60.0% share in 2018. Companies are investing in research and development to come up with innovative products. Oils and serums are increasingly used as compared to creams and lotions as they can easily penetrate the skin. Features including non-greasy lightweight texture that help it to penetrate the skin easily is another factor driving the consumers to purchase this product. Furthermore, rising awareness about the usage of chemicals in anti-aging products is driving consumers to use natural products. For instance, in 2016, 57% of U.S. women claimed to prefer natural skincare products for their daily usage.

The hair care segment is expected to expand at a CAGR of 6.0% from 2019 to 2025. Premature hair fall due to pollution is a major factor driving the market. Another factor boosting this market growth is rising product launches such as shampoos and hair oils by major players. There has been a significant rise in the demand for anti-aging hair care products by men, which is further expected to drive the market.

Distribution Channel Insights

Supermarkets and hypermarkets accounted for over 50.0% share of the global revenue in 2018. Consumers prefer to purchase the items from supermarkets due to the availability of a wide range of options, along with the choice to physically verify the products before any purchase. Extensive promotional campaigns by leading brands and renovated structure of hypermarkets played a crucial role in promoting sales volume from these stores. Growth of the organized retail sectors has been driving the industry by providing ample space and visibility for the existing as well as local brands to offer their products.

The online category is anticipated to expand at the fastest CAGR of 7.3% from 2019 to 2025. Consumers are more inclined towards purchasing their required items from the online stores due to the doorstep delivery system. Another factor driving the segment is the ease of product comparison in a limited period. Online channels provide access to consumers so that they can compare different brands and understand their benefits.

Regional Insights

North America accounted for more than 35.0% share of the global revenue in 2018. It has been observed that a large number of the U.S. population believe in a healthy living lifestyle. To prevent the sign of aging, one-third of the U.S. adults use anti-aging products daily. Proctor & Gamble accounted for the largest share in this region. Some of the popular brands in this region are Lotus, Olay, and Neutrogena.

Asia Pacific is expected to be the fastest-growing segment, expanding at a CAGR of 6.3% from 2019 to 2025. Increasing disposable income and growing consumer awareness about the usage of anti-aging cream, especially in developing countries including China, India, and Bangladesh, are contributing to the market growth. The presence of a large population of Generation-X in the above-mentioned countries will remain a favorable factor over the next few years.

Anti Aging Products Market Share Insights

Key manufacturers include Estée Lauder Inc.; Bioderma; Procter & Gamble; PhotoMedex, Inc.; Beiersdorf Limited; Lumenis; Clarin’s; Kiehls’s; pmdbeauty.com & Age Sciences Inc.; Cellex-C International Inc.; and The Boots Company PLC. The manufacturers are focusing on product innovations to attract more customers. For instance, in January 2018, Estée Lauder launched a product line under the brand, Perfectionist Pro collection. The collection includes the Rapid Firm + Lift Treatment Acetyl Hexapeptide-8, which helps the skin to repair naturally.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global anti-aging products market report based on the product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Skin Care

  • Hair Care

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    •  U.K.

  • Asia Pacific

    • China

    •  Japan

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • South Africa