India Herbal Shampoo Market To Reach $422.0 Million By 2030

India Herbal Shampoo Market Growth & Trends

The India herbal shampoo market size is expected to reach USD 422.0 million in 2030 and is projected to grow at a CAGR of 8.4% from 2025 to 2030. Some of the key factors driving the market growth are the confluence of consumer preferences, cultural heritage, product innovation, and strategic industry initiatives.

In 2021, as part of the Atma Nirbhar Bharat initiative, the Ministry of Finance introduced a Rs. 4,000 crore package to promote herbal cultivation. This scheme is designed to enhance the supply of high-quality raw materials for herbal products, including those used in hair care, by supporting the cultivation and marketing of medicinal plants. Additionally, programs like the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) Entrepreneurship Development Scheme provide financial assistance, subsidies, and loans to startups and MSMEs in the AYUSH sector, encouraging innovation in herbal hair care solutions.

Consumer trust in the safety and effectiveness of Ayurvedic products is a major factor driving their growing popularity. According to a study published in the International Journal of Creative Research Thoughts, Indian consumers increasingly favor herbal products, viewing them as more effective and free from harmful chemicals. This rising preference for natural, chemical-free alternatives rooted in traditional Indian wellness practices has led companies like Patanjali, Dabur, and Hindustan Unilever (HUL) to increase their investments in the Ayurvedic sector significantly. Patanjali, in particular, has been instrumental in mainstreaming Ayurvedic products by tapping into nationalistic sentiment and promoting the appeal of swadeshi (locally made) goods.

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India Herbal Shampoo Market Report Highlights

• Liquid sachets dominate the Indian market due to their affordability and convenience, aligning with consumers' preference for daily or weekly purchases over bulk buying. Priced as low as ?1–?2, they make premium herbal shampoos accessible to a wider audience. For example, Himalaya Wellness offers ?2 sachets of its Dandruff Control Aloe Vera and Hair Fall Control Bhringaraja shampoos to cater to price-sensitive consumers.

• The demand for herbal shampoo bars is fueled by rising environmental awareness and the shift toward zero-waste lifestyles. With minimal packaging, a lower carbon footprint, and a concentrated formula that lasts longer than liquid shampoos, they appeal to eco-conscious and cost-aware consumers. Their travel-friendly, spill-proof design and sulfate-free, natural formulations also make them gentler on sensitive scalps.

• Based on gendar, the men's segment is significantly growing, driven by increasing awareness among male consumers about the benefits of using natural and organic hair care products. As men's grooming and self-care trends continue to rise, more men are investing in premium, nature-based hair care solutions. This growth is further supported by the influence of social media and targeted marketing campaigns that position men's hair care products as essential for achieving healthy, well-groomed, and stylish hair, thereby fueling demand within the segment.

• Based on distribution channel, online sales of herbal shampoos are growing at a faster rate, driven by the convenience of 24/7 access, product variety, and easy price comparisons. Features like subscriptions, influencer marketing, and social commerce boost visibility and repeat purchases. As internet and smartphone access expand in smaller towns, e-commerce becomes the most accessible way to buy niche and premium herbal shampoos. 

India Herbal Shampoo Market Segmentation

Grand View Research has segmented the Indian herbal shampoo market based on form, gender, and distribution channel.

India Herbal Shampoo Form Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid

• Bars

• Powder

India Herbal Shampoo Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Women

• Men

India Herbal Shampoo Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Online

• Pharmacy and Drugstores

• Others (Convenience stores, etc.) 

List of Key Players in the India Herbal Shampoo Market

• The Procter & Gamble Company (Herbal Essences)

• Unilever PLC

• Dabur India Limited

• Cavinkare Private Limited

• Patanjali Ayurved Limited

• Himalaya wellness Company

• Khadi Natural Healthcare (India)

• Biotique Ayurvedics Pvt. Ltd.

• Forest Essentials (A luxasia Company)

• Amway India Private Limited