Italy Electronic Shelf Label Market To Reach $196.5 Million By 2033

Italy Electronic Shelf Label Market Growth & Trends

The Italy electronic shelf label market size is anticipated to reach USD 196.5 million by 2033 and is anticipated to expand at a CAGR of 16.4% during the forecast period, according to a new report by Grand View Research, Inc. The market is growing due to the increasing adoption of automation and digitalization in the retail sector. Italian retailers, particularly large supermarket chains and hypermarkets, are increasingly investing in smart technologies to improve operational efficiency. ESLs reduce the need for manual price tag changes, saving labor costs and minimizing human error. For instance, Coop Italia, one of the largest retail chains, has been piloting ESL solutions in its stores to ensure real-time pricing updates and streamline store management. This shift aligns with Italy’s broader digital transformation agenda, encouraging retailers to embrace automation.

In addition, consumer demand for accurate pricing and real-time promotions propels the country's market growth. Italian consumers are price-sensitive and value transparency in pricing, particularly in the food and grocery segment, where frequent promotions and discounts are common. ESLs allow retailers to instantly update product prices and promotional offers across all shelves, ensuring consistency between in-store displays and checkout systems. For instance, in December 2024, Italian grocery retailer Coop Alleanza 3.0 partnered with VusionGroup to advance the digitalization of its stores across Italy, aiming to optimize operations, reduce waste, and enhance the customer experience. The collaboration involves rolling out VusionGroup’s comprehensive suite of solutions, including digital and multicolor electronic shelf labels, cloud-based IoT management via VusionCloud, and the Captana AI-powered real-time shelf monitoring system.

The rise of omnichannel retail and integration with e-commerce platforms is another strong driver for ESL adoption in Italy. With the increasing popularity of online grocery shopping and click-and-collect services, retailers are seeking ways to seamlessly synchronize online and offline pricing. ESLs allow dynamic pricing strategies that reflect both online promotions and in-store offers, providing a consistent customer experience.

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Italy Electronic Shelf Label Market Report Highlights

• The displays segment accounted for the largest share of over 43.0% of the market in 2024 and is expected to grow at the fastest CAGR of 17.0% during the forecast period.

• The e-paper displays segment accounted for the largest share of over 64.0% of the market in 2024 and is expected to grow at the fastest CAGR of 16.9% during the forecast period.

• The radio frequency segment accounted for the largest share of over 67.0% of the market in 2024.

• The infrared segment is projected to grow at the fastest CAGR of 17.0% during the forecast period.

• Based on size, the ≤ 3 inches segment dominated the Italy ESL market in 2024, accounting for the largest revenue share of over 59.0% and is expected to grow at the fastest CAGR of 16.8% over the forecast period.

• The retail segment recorded the largest market share of over 87.0% in 2024 and is expected to grow at the fastest CAGR of 16.9% during the forecast period.

• Pricer; Panasonic Connect Co., Ltd.; VusionGroup; DIGI Italia Srl; Opticon; Delfi Technologies A/S; FasThink Srl; Dahua Italy; TENENGA SRL; Dinja; Nicolis Project; K.F.I. Srl; and Solum ESL are key players in the Italy ESL market.

Italy Electronic Shelf Label Market Segmentation

Grand View Research has segmented the Italy ESL market based on component, type, communication technology, size, and application:

Italy Electronic Shelf Label Component Outlook (Revenue, USD Million, 2021 - 2033)

• Displays

• Batteries

• Transceivers

• Microprocessors

• Others

Italy Electronic Shelf Label Type Outlook (Revenue, USD Million, 2021 - 2033)

• LCDs

• E-paper Displays

• Graphic E-paper Displays

Italy Electronic Shelf Label Communication Technology Outlook (Revenue, USD Million, 2021 - 2033)

• Radio Frequency

• Infrared

• Near-field Communications

• Others

Italy Electronic Shelf Label Size Outlook (Revenue, USD Million, 2021 - 2033)

• ≤ 3 inches

• 3 to 7 inches

• 7 to 10 inches

• ≥ 10 inches

Italy Electronic Shelf Label Application Outlook (Revenue, USD Million, 2021 - 2033)

• Retail

• Industrial
  

List of Key Players in the Italy Electronic Shelf Label Market

• Pricer

• Panasonic Connect Co., Ltd.

• VusionGroup

• DIGI Italia Srl

• Opticon

• Delfi Technologies A/S

• FasThink Srl

• Dahua Italy

• TENENGA SRL

• Dinja

• Nicolis Project

• K.F.I. Srl

• Solum ESL