The Middle East integrative health or complementary and alternative medicine market size is estimated to reach USD 23.29 billion by 2027 registering a CAGR of 22.75%, according to a new report by Grand View Research, Inc. Therapies associated with Complementary and Alternative Medicine (CAM) in the Middle East region are primarily defined as any use of bloodletting, herbal products, religious rituals, acupuncture, cauterization, medical massage, bones manual manipulation, and honey.
An increase in the routine use of Integrative Medicine (IM) or services has been denoted by several large-scale surveys performed in this region. Saudi Arabia, Kuwait, and UAE are expected to witness significant elevations in the adoption of IM services. The four most adopted CAM interventions across the Middle East region are acupuncture, religious or Quranic rituals, herbal products, and bloodletting. Moreover, the adoption of CAM interventions is expected to strengthen significantly in Egypt as well, wherein the top five most adopted CAM interventions include honey products, herbal products, food supplements, Hijama, and spiritual healing.
CAM interventions, used singularly or as an adjunct to the conventional therapies, have witnessed increased adoption by residents of Saudi Arabia, particularly those seeking wellness and mental care. Obesity, diabetes, and their associated complications are highly prevalent across the Middle Eastern countries. In addition, botanicals or herbal products are one of the frequently adopted alternative treatments for weight loss. Botanicals are available free of cost across both herbal remedy shops, including unregistered products; and pharmacies, including, registered products. This promotes the adoption of herbal products in communities of Saudi Arabia.
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The traditional alternative medicine & botanicals intervention segment accounted for the largest revenue share of 34.29% in 2019 and is anticipated to maintain its dominance throughout the forecast period
The body healing application segment is expected to witness the fastest CAGR from 2020 to 2027
High demand for chiropractic treatment, an increasing number of chiropractors, and encouragement from the Middle East Chiropractic Federation are some of the key factors boosting the segment growth
The diabetes application segment led the market in 2019. However, the infertility application segment is expected to register the highest growth rate from 2020 to 2027
The e-distribution segment is expected to witness the fastest CAGR during the forecast years due to rising demand for online access to the CAM services, such as yoga, meditation, and sound healing
Saudi Arabia region generated the largest revenue in 2019 due to a concentrated pool of active CAM service providers and high recognition for the integrative therapeutics
Key market players focus on integrating traditional therapies or complementary and alternative interventions into mainstream medicine, thus, expanding their presence by operating as multi-specialty CAM clinics, service providers, and product providers
Grand View Research has segmented the Middle East integrative health or CAM market on the basis of intervention, application, distribution channel, and region:
Middle East Integrative Health Or CAM Intervention Outlook (Revenue, USD Billion, 2016 - 2027)
Traditional Alternative Medicine & Botanicals
Traditional Chinese Medicine
Traditional Arabic Medicine
External Energy Healing
Middle East Integrative Health Or CAM Application Outlook (Revenue, USD Billion, 2016 - 2027)
Stress, Anxiety, and Depression
Cardiovascular Diseases (CVDs)
Middle East Integrative Health Or CAM Distribution Channel Outlook (Revenue, USD Billion, 2016 - 2027)
Middle East Integrative Health Or CAM Regional Outlook (Revenue, USD Billion, 2016 - 2027)
List of Key Players of Middle East Integrative Health Or CAM Market
Arab Yoga Foundation (AYF)
Landmark Fitness Ltd.
Osana Family Wellness
Blue Tree Clinics
House of Nature Medical Center
Salmiya SKY Meditation Centre
Jordan Chiropractic & Acupuncture
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