The North America plumbing fixtures market size is anticipated to reach USD 45.76 billion by 2030, registering a CAGR of 7.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth is primarily attributed to the rising number of home remodeling and improvement projects, particularly bathrooms and kitchens, in the region. The emergence of the smart home concept has spurred the demand for advanced, energy-efficient, and water-saving plumbing fixtures, further driving the market.
Growing home values have doubled homeowners’ equity in five years till 2019, indicating a surge in spending capacity on home improvement. According to the National Association of Realtors (NAR), existing-home sales rose by 10.5% y-o-y to a seasonally adjusted annual rate of 6 million units in August 2020. The global COVID-19 pandemic has significantly increased the awareness among people regarding self-hygiene and maintaining a clean environment. This has had a positive impact on the demand for bathroom fixtures and the trend is likely to continue in the months to come.
The growth of the remodeling industry across countries in North America is also indicating a surge in demand for home furnishing and fittings, which is expected to drive the market. According to the Home Improvement Research Institute (HIRI), home improvement spending by Americans was estimated to reach USD 439.9 billion in 2020, registering a rise of 8.7%. Moreover, homeowners have been investing in lifestyle-enhancing projects.
The growing number of commercial construction projects, particularly in the hospitality sector, is also driving the product demand. According to Hotelier Magazine, the top franchise companies in Canada’s construction pipeline in May 2020 were Marriott International with 67 projects/8,430 rooms and Hilton Worldwide with 65 projects/7,738 rooms. Both these franchise-company pipelines are at all-time highs in Canada. InterContinental Hotels Group (IHG) follows with 56 projects/5,402 rooms. Such developments are likely to bode well for market growth.
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The kitchen fixtures segment, meanwhile, is expected to grow at the fastest CAGR from 2025 to 2030 in the regional market.
The residential segment is expected to advance at a steady CAGR in the North America plumbing fixtures industry due to the increasing development of single-family homes and residential complexes in the region.
The offline segment accounted for the largest revenue share in the global market in 2024. A majority of consumers prefer to comprehensively touch and see plumbing fixtures in person before making a purchase.
The U.S. plumbing fixtures market accounted for a dominant revenue share of 69.8% in the North American region in 2024. Improving infrastructure in the economy and rising disposable income levels of consumers have enabled homeowners to invest significantly in upgrading their homes.
Grand View Research has segmented the North America plumbing fixtures market based on product, deployment, distribution channel, and country:
North America Plumbing Fixtures Product Outlook (Revenue, USD Million, 2018 - 2030)
Bathroom Fixtures
Bathtub
Sinks
Toilet
Showers
Faucets & Taps
Drains
Others
Bathroom Accessories
Storage Cabinets (With & Without Mirrors)
Towel Storage (Racks, Hangers)
Curtains
Mirrors
Others (Tissue Holders, Soap Dispensers, Curtain Rods, Hooks & Door Pulls)
Kitchen Fixtures
Faucet
Single/Double Sink Bowls
Others (Pot Filters, Sink Strainers)
North America Plumbing Fixtures Deployment Outlook (Revenue, USD Million, 2018 - 2030)
Residential
Commercial
North America Plumbing Fixtures Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
North America Plumbing Fixtures Country Outlook (Revenue, USD Million, 2018 - 2030)
U.S.
Canada
List of Key Players in North America Plumbing Fixtures Market
Dornbracht GmbH & Co. KG
House of Rohl
Waterworks Operating Company LLC
Kohler Co.
Hansgrohe SE
GROHE AG
Lefroy Brooks Ltd
Delta Faucet Company
Masco Corporation
Moen Incorporated
Brizo Kitchen & Bath Company
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