GVR Report cover Plumbing Fixtures Market Size, Share & Trends Report

Plumbing Fixtures Market Size, Share & Trends Analysis Report By Product (Toilets, Faucets & Taps), By Deployment, By Location, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-345-4
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global plumbing fixtures market size was valued at USD 87.7 billion in 2018. Increasing application of modern bathrooms and the kitchen at a global level is expected to drive the demand for plumbing fixtures in the coming years. This, in turn, is anticipated to have a strong impact on market growth.

U.S. plumbing fixtures Market size

Preference for washrooms and kitchens that are not only functional but also have an aesthetic appeal is increasing among the urban population. The growing popularity of ceramic materials in sanitary ware on account of their excellent heat tolerance characteristics has influenced the working-class population to spend on beautifying washrooms and kitchens.

In addition, the development of new products and the evolution of older ones to serve the purpose of both comfort and luxury is expected to promote the utility of fixtures for bathrooms as well as kitchens. Major types of plumbing fixtures include bathtubs, sinks, toilets, showers, faucets, and taps, and drains. These products are required in both residential and commercial buildings for facilitating bathing, cleaning, and washing purposes.

The rapid rise in the demand for smart and eco-friendly homes and offices is positively influencing the growth of the fixture industry. This growth is further complimented by new construction projects according to modern architecture, which is specifically focusing on water-efficient systems.

Product Insights

Toilet plumbing fixtures accounted for a share of more than 20.0% in 2018. These products include flush toilets, urinals, dry toilets, high tech toilets, lavatories, one-piece toilets, two-piece toilets, upflush toilets, small compact toilets, corner toilets, wall-mounted toilets, square toilets, elongated toilets, and round bowl toilets.

According to the World Health Organization data from 2015, 2.3 billion people were living without toilets worldwide. The Government of India constructed more than 9.12 million toilets between October 2014 and December 2018. As a result, this government initiative is expected to promote the spending on the construction of new toilets and thus, will promote the use of various fixtures in the near future.

Faucets and taps are expected to be the fastest-growing segment with a CAGR of 5.7% for 2019 - 2025 owing to the modern urban lifestyle, along with smart, upgraded, and visually appealing product innovation by key industry participants including Parryware and Kohler. Furthermore, the rising importance of elegant, stylish, modern, and fancy bathrooms and kitchens has been promoting the scope of premium quality faucets and taps over the projected period.

Deployment Insights

The commercial is accounted for a share of more than 50.0% in 2018. The commercial places include public washrooms and toilets, malls and shopping complexes, restaurants and hotels, hospitals, schools, and educational institutions, factories, offices, trains, flights, airports, railway stations, and other similar venues. The growing trend of making customers feel better and special has made malls and shopping complex go for top-notch restroom related facilities.

The popular malls across the world including Siam Paragon in Bangkok, Berjaya Times Square in Kuala Lumpur, Istanbul Cevahir in Turkey, and SM Megamall in the Philippines have made sure to make restrooms equivalent to five-star hotels available, by taking luxury to new heights.

Location Insights

The bathroom accounted for the largest share of more than 50.0% in 2018. This is attributed to the fact that most plumbing fixtures find a place in washrooms over the kitchen. Further, it has been noticed that people have been shifting their preference from low budget fixtures to high end technologically upgraded and visually appealing fixtures. Demand for smart lavatories, shower, and bathtubs is common. A new focus zone is fixtures that use water smartly and are tuned for water conservation.

The kitchen is expected to be the fastest-growing segment at a CAGR of 5.2% from 2019 to 2025. This growth is attributed to the rising demand for elegant, fashionable, and posh kitchen sinks, taps, and faucets. The modern lifestyle has a renovated kitchen from a place to cook food to a place for family gatherings and friends spending time together.

Application Insights

Repair and remodel accounted for more than 70.0% of the global revenue in 2018. Popular interior designers across the world including Jayne & Joan Michaels, Alberto Pinto, Alexa Hampton, Amu lay, Ann Wolf, and Beata Heuman have been focusing on renovating old space including the restroom and kitchen with the use of modern fixtures and giving them contemporary appeal. Furthermore, the common mass is no more absorbed with functionality only. Therefore, people have started revamping their fine functioning washrooms and kitchen to just keep up with new style patterns.

New construction is expected to be the fastest-growing application, expanding at a CAGR of 5.4% from 2019 to 2025. Key markets including U.K., Indonesia, India, U.S., and China are accelerating the industry growth. China alone is expected to add USD 2.1 trillion to the global construction output by 2030 as a result of the rapid construction of healthcare facilities, business owned offices, and government building at a domestic level.

Distribution Channel Insights

Offline distribution channel accounted for the major revenue share in 2018 owing to ease of access and instant availability. Most of the fixtures are delicate and are made of ceramic, glass, and similar breakable materials. Thus, buying them from nearby stores or channels focused on safe delivery is highly recommended. The heavyweight of plumbing fixtures further makes it not so feasible for long-distance deliveries. In addition, the local shops, stores, and sellers have understood the changing taste of the buyers and have made sure to keep the newest collection of plumbing fixtures launched.

Global plumbing fixtures Market share

The online distribution channel is expected to expand at a CAGR of 5.3% from 2019 to 2025. These selling mediums provide access to the product and design that in general would be out of common man’s reach because of zero availability in local stores. One of the major factors that are drawing customers towards online purchases is that the risk of product getting hampered during logistics is completely borne by the company or a third party.

Regional Insights

North America emerged as the largest plumbing fixture market, accounting for more than 25.0% of global revenue in 2018. The Americans have been setting up records with more than a regular number of washrooms in each house. More than 44% of American houses are there with 44% washrooms and each has attached washroom. This trend is projected to upscale the requirements of the plumbing fixture.

Asia Pacific is expected to be the fastest-growing market, expanding at a CAGR of 5.4% from 2019 to 2025. This growth is attributed to the large number of new construction projects going on across Asia. In the year 2018, over ten thousand projects were going on, which included the construction of malls and shopping complexes, restaurants and hotels, hospitals, schools, and educational institutions, factories, offices, trains, flights, airports, railway stations, and other similar venues.

Key Companies & Market Share Insights

The industry is fragmented due to the high concentration of local manufacturing firms in developing economies including China and India as well as high end Italian and French brands. The companies are rapidly innovating the product line to make their products smart and posh. The major driving factor is the readiness among the consumers to pay an excess in exchange for luxurious products. Some of the prominent players in the plumbing fixtures market include:

  • American Bath Group

  • Colston Bath


  • Gerber Plumbing Fixtures LLC


  • Jacuzzi; Kohler Co.

  • Moen Incorporated



Plumbing Fixtures Market Report Scope

Report Attribute


Market size value in 2020

USD 97.47 billion

Revenue forecast in 2025

USD 121.91 billion

Growth Rate

CAGR of 4.8% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, deployment, location, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; India; Brazil; UAE

Key companies profiled

American Bath Group; Colston Bath; DELTA FAUCET COMPANY; Gerber Plumbing Fixtures LLC; GROHE AMERICA, INC.; Jacuzzi; Kohler Co.; Moen Incorporated; PROFLO; TOTO LTD

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global plumbing fixtures market report on the basis of product, deployment, location, application, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Bathtub

    • Sinks

    • Toilets

    • Showers

    • Faucets & Taps

    • Drains

    • Others

  • Deployment Outlook (Revenue, USD Billion, 2015 - 2025)

    • Residential

    • Commercial

  • Location Outlook (Revenue, USD Billion, 2015 - 2025)

    • Bathroom

    • Kitchen

    • Others

  • Application Outlook (Revenue, USD Billion, 2015 - 2025)

    • New Construction

    • Repair & Remodel

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      •  The U.S.

    • Europe

      • Germany

      •  U.K.

    • Asia Pacific

      • India

      •  China

    • Central & South America

      •  Brazil

    • Middle East & Africa (MEA)

      • UAE

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