U.S. Dietary Supplements Market To Reach $124.22 Billion By 2033

July 2025 | Report Format: Electronic (PDF)

U.S. Dietary Supplements Market Growth & Trends

The U.S. dietary supplements market size is expected to reach USD 124.22 billion by 2030, growing at a CAGR of 7.7% from 2025 to 2033, according to a new report by Grand View Research, Inc. The dietary supplement market in the U.S. is growing rapidly due to several key factors. Increasing health awareness among consumers has led to a higher demand for vitamins, minerals, and other supplements aimed at maintaining and improving overall well-being. The aging population is also a significant driver; as older adults are more inclined to use supplements to manage age-related health issues. Rising healthcare costs have prompted many people to seek preventive measures, including dietary supplements, to avoid expensive medical treatments.

Additionally, there is a strong trend of preventive health care, with individuals focusing on boosting their immune systems and preventing chronic diseases through supplementation. The market has also benefited from increased availability and aggressive marketing through various channels such as online platforms, health stores, and pharmacies. Innovations in technology and research have resulted in new and more effective supplement formulations tailored to specific health needs.

Regulatory support in the U.S. has allowed a broad range of products to be marketed and sold, provided they meet safety and labeling standards. The COVID-19 pandemic further increased awareness about immune health, leading to a surge in demand for immune-boosting supplements like vitamins C and D, and zinc. These factors collectively contribute to the robust growth of the dietary supplement market in the U.S.

As per the Consumer Survey on Dietary Supplements conducted by the Council for Responsible Nutrition in 2022, the dietary supplement industry is thriving and firmly integrated into mainstream culture. The survey indicates that a substantial 75% of Americans have reported using dietary supplements within the last year. The survey reveals a growing trend in specialty supplements, with over half of supplement users acknowledging their use of specialty supplements in the past year. Among these specialty supplements, the most favored options include omega-3s, probiotics, melatonin, and fiber.

key Request a free sample copy or view report summary: U.S. Dietary Supplements Market Report

U.S. Dietary Supplements Market Report Highlights

In terms of application-end user, adults in the energy and weight management segment accounted for a revenue share of 63.5% in 2024. Adults in the U.S. are becoming more aware of the role supplements play in maintaining good health and preventing chronic diseases. Growing awareness of health and fitness further propels adults to invest in supplements that enhance physical performance, manage stress, and support metabolic health, which are often challenging to maintain through diet and exercise alone.
In terms of application-ingredient, vitamins in the energy and weight management segment is expected to grow at the fastest CAGR from 2025 to 2033. Americans consume vitamin supplements for energy and weight management to boost energy levels and support metabolic processes. Additionally, these supplements fill nutritional gaps that may be present in the diet, ensuring adequate intake of essential vitamins. This enhanced energy and metabolic support ultimately improve physical performance and weight management efforts.
Based on form, the tablets segment dominated the market in 2024. Owing to their convenient design, tablets protect active ingredients from light, moisture, and oxygen, ensuring potency and quality are preserved over time. This feature extends shelf-life, making tablets a preferred choice for consumers.
Based on type, the OTC (Over-the-Counter) segment dominated the market with a revenue share of 75.8% in 2024. OTC supplements are often more affordable than prescription supplements, making them an attractive option for consumers.
Based on distribution channel, the offline distribution channel dominated the market with a revenue share of 77.3% in 2024. Consumer preference to physically see and purchase products, immediate availability for purchase, trust in established brands, and ability to receive personalized recommendations from store staff, are some of the reasons for offline purchase of dietary supplements in the U.S.

U.S. Dietary Supplements Market Segmentation

Grand View Research has segmented the U.S. dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, and form-application:

U.S. Dietary Supplements Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
Botanicals
Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
Proteins & Amino Acids
- Collagen
- Others
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others

U.S. Dietary Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

Tablets
Capsules
Soft Gels
Powders
Gummies
Liquid
Others

U.S. Dietary Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

OTC
Prescribed

U.S. Dietary Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)

Energy & Weight Management
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others

U.S. Dietary Supplements End Use Outlook (Revenue, USD Million, 2018 - 2030)

Adults
- Millennials
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen X
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen Z
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Boomers
  - Male
  - Female
Geriatric
Children
Infants

U.S. Dietary Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
Online

U.S. Dietary Supplements Product-Form Outlook (Revenue, USD Billion, 2018 – 2033)

Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
  - Multivitamin
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin A
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin B
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin C
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin D
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin K
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin E
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
- Mineral
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
    - Calcium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Potassium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Magnesium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Iron
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Zinc
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Others (selenium, chromium, copper)
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
- Botanicals
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Protein & amino acids
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
    - Collagen
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Others
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
- Fibers & Specialty Carbohydrates
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Omega Fatty Acids
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Probiotics
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Prebiotics & Postbiotics
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Others
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others

U.S. Dietary Supplements Form-End User Outlook (Revenue, USD Billion, 2018 – 2033)

Tablets
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Capsules
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Geriatric
  - Children
  - Infants
Softgels
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Powders
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Gummies
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Liquid
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Others
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants

U.S. Dietary Supplements Form-Application Outlook (Revenue, USD Billion, 2018 – 2033)

Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others