U.S. Electric Shavers Market To Reach $4.94 Billion By 2033

U.S. Electric Shavers Market Growth & Trends

The U.S. electric shavers market size is estimated to reach USD 4.94 billion by 2033, registering a CAGR of 5.5% from 2025 to 2033, according to a new report by Grand View Research, Inc. Introduction of advanced electric shavers with 4- and 8-dimensional trimming support has enhanced trimming experience for youth. Incorporation of gels to minimize cuts and bleeding during shaving has also triggered interest and has compelled people to shift from traditional cartridge razors. With the evolution of technology, the variety of shavers and trimmers has increased and there are various products that suit consumer needs.

Sales of electric shavers and trimmers in the U.S. are estimated to ascend at a good rate over the next decade owing to changing buying behavior and orientation of consumers. Internet sales have been increasing and there is a shift from brick-and-mortar stores to online sales. Consumers use the Internet to procure cosmetics and grooming products from sites such as Amazon. Companies provide several discounts and offer to stay ahead of the competition, which is beneficial for customers.

The rising number of younger consumers in the U.S. and around the world is projected to be a major driver for the electric shaver market. Awareness among youth regarding personal grooming and hygiene has increased impressively in the recent past.

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U.S. Electric Shavers Market Report Highlights

• By product, the sale of foil electric shavers accounted for the largest share of 47.52% in 2024, attributed to their close and precise shaves, especially for daily grooming routines.

• By type, the cordless electric shavers accounted for the largest share of 83.95% in 2024, attributed to their ability to offer unmatched convenience, portability, and ease of use.

• By end-user, the men’s electric saver market had a revenue share of 68.94% in 2024, the increasing demand for electric shavers is a major driving factor for market growth during the forecast period.

• By distribution channel, the sale of electric shavers through the offline channel accounted for a share of 59.57% in 2024. The hypermarkets and supermarkets offer wide product visibility and immediate availability, which attracts price-conscious consumers.

U.S. Electric Shavers Market Segmentation

Grand View Research has segmented the U.S. electric shavers market based on product, type, end-user, and distribution channel:

U.S. Electric Shavers Product Outlook (Revenue, USD Million, 2021 - 2033)

• Hybrid

• Rotary Shavers

• Foil Shavers

U.S. Electric Shavers Type Outlook (Revenue, USD Million, 2021 - 2033)

• Cord

• Cordless

U.S. Electric Shavers End User Outlook (Revenue, USD Million, 2021 - 2033)

• Men

• Women

U.S. Electric Shavers Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Offline

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Others (pharmacies, department stores, etc.)

• Online

  • E-commerce Website

  • Company-Owned Website

List of Key Players in the U.S. Electric Shavers Market

• Andis Company

• Conair Corporation

• Koninklijke Philips N.V.

• Manscaped, Inc.

• Panasonic Corporation

• Procter & Gamble (Braun GmbH)

• Spectrum Brands, Inc. (Remington)

• Vega

• Wahl Clipper Corporation

• Walker & Company Brands (Bevel)