U.S. Energy Drinks Market Size To Reach $37.83 Billion By 2030

U.S. Energy Drinks Market Growth & Trends

The U.S. energy drinks market size is expected to reach USD 37.83 billion in 2030, progressing at a CAGR of 7.2% during the forecast period, according to a new report by Grand View Research, Inc. Growing consumer awareness regarding health benefits of natural and organic drinks has been driving the market. Energy beverage consumption has turned into a status symbol, especially for youth. Such consumer behavior type is expected to drive further the overall market demand. Consumption of alcohol mixed with these energy beverages is quite popular in urban areas.

Energy drinks have formed an integral part of social gatherings, parties, and celebrations. Substitute’s availability is anticipated to provide a significant threat to industry growth. Energy drinks face stiff competition from aerated beverages, malted health drinks, and packaged juice.

Taurine is another major component, which is essential for cardiovascular function and skeletal muscle development. Energy drinks manufacturers claim that these beverages reduce muscle fatigue, ease the mental process and protect heart health. However, a scientific consensus is yet to be achieved to support these statements. Increasing awareness of health consciousness is the key driver for the growth in energy drinks demand.

Recent trends show that most of the manufacturers create product awareness through attractive advertising. These manufacturers sponsor major sports events. Red Bull undertakes marketing campaigns in major football events and Formula 1 car racing. They have been targeting the youth through extreme sports event. Distinguished sports personalities are endorsed to promote the brand. This kind of push strategy for increasing the global demand is very popular in energy drink market.

The non-organic segment was the leading revenue contributor in 2016. Due to high initial market penetration and no specific focus on the target market, these products are projected to aid the market. At the same time, people lack awareness about the choice of products and these happen to be cheaper than their counterparts. However, there has been a trend of organic substances based products that have penetrated the market.

This trend has also penetrated the energy drinks market. Since people are realizing the importance of organic compounds in their consumption habits, this segment is expected to aid its growth in the U.S., eventually will increase the growth of organic energy drinks market exponentially over the forecast period. Increasing disposable income and changing lifestyle of young population are expected to trigger market growth of on-trade distribution channel over the forecast period.

Increasing demand for convenience beverage and changing lifestyle in the region like workaholic culture, rising sports activities and increasing income are attributed to the market growth. The growing urban class has been the most attracting factor for the market growth in the U.S. The rising popularity of sports in the country has a huge potential for promoting their brand and create a sense of recognition and loyalty among the customer.

The U.S. economy is undergoing a large-scale development. Due to this there is huge demand for these energies enhancing drinks since they improve the performance of the individuals and help them to deliver better results and impact positively to the growth of U.S. energy drinks market over the forecast period.

 Request a free sample copy or view report summary: U.S. Energy Drinks Market Report

U.S. Energy Drinks Market Report Highlights

• The energy drinks segment held a revenue share of 94.0% of the U.S. revenue in 2024, due to strong demand from young adults, athletes, and busy professionals seeking quick and convenient energy boosts for physical and mental activities 

• The conventional energy drinks segment accounted for a share of 91.7% of the U.S. revenue in 2024. Major players like Red Bull and Monster dominate this segment by offering classic formulations with proven energy-boosting ingredients such as caffeine, taurine, and B vitamins 

• The cans energy drinks segment held a share of 92.5% of the U.S. revenue in 2024. Metal cans offer superior convenience, product protection, and sustainability that strongly appeal to consumers and manufacturers alike 

• The sales of energy drinks through off-trade held a share of around 84.5% of the U.S. revenue in 2024. Off-trade outlets-such as supermarkets, hypermarkets, convenience stores, and retail chains-provide extensive shelf space with diverse energy drink brands and flavors 

• Energy drinks sales through the on-trade are projected to grow at a CAGR of 5.3% from 2025 to 2030, driven by increasing consumer preference for experiential consumption in social settings like bars, clubs, and restaurants

U.S. Energy Drinks Market Segmentation

Grand View Research has segmented the U.S. energy drinks market report based on product, type, packaging, and distribution channel:

U.S. Energy DrinksProduct Outlook (Revenue, USD Million, 2018 - 2030)

• Energy Drinks

• Energy Shots

U.S. Energy Drinks Type Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

U.S. Energy Drinks Packaging Outlook (Revenue, USD Million, 2018 - 2030)

• Bottles

• Cans

• Others

U.S. Energy Drinks Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• On-Trade

• Off-Trade

List of Key Players in U.S. Energy Drinks Market

• Red Bull GmbH

• Taisho Pharmaceutical Holdings Co. Ltd.

• PepsiCo, Inc.

• Monster Beverage Corporation

• Lucozade Ribena Suntory Limited

• The Coca-Cola Company

• Amway Corp

• AriZona Beverages USA

• Living Essentials Marketing, LLC

• XYIENCE Energy