U.S. Energy Gels Market Size To Reach $1,184.5 Million By 2033

U.S. Energy Gels Market Growth & Trends

The U.S. energy gels market size is anticipated to reach USD 1,184.5 million by 2033 and is anticipated to expand at a CAGR of 6.4% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market growth is driven by individuals who focus on structured nutrition and the rising participation of individuals in endurance sports and activities. Athletes and triathletes highly depend on energy gels for quick energy during endurance activities. This demand is fulfilled by the energy gels in the stores as well as online platforms. Large events also play an important role in promoting the energy gels market, because they provide the companies with an opportunity to interact directly with the consumers to present their products, and at the same time build trust. In addition, rising awareness about nutrition and continuous training further drive the U.S. energy gels market.

The leading choice for consumers is carbohydrate energy gels, because of their widespread availability, and ability to provide quick energy. However, isotonic and electrolyte gels are becoming more popular because they are easier to digest and offer hydration benefits without any additional water. The market has a number of flavor options, with flavored energy gels being the most consumed. At the same time, unflavored options are becoming popular because of consumers who prefer clean and neutral flavors. The main consumers tend to be the younger and middle-aged individuals, with a high percentage of male users. However, the percentage of female participation is seen to be increased. The market has a strong presence of online as well as offline stores, who have stock available from domestic as well as international companies.

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U.S. Energy Gels Market Report Highlights:

• The carbohydrate gels segment dominated the product segment, with a 68.7% share in 2024, driven by the ability to provide quick energy.

• The isotonic/electrolyte gels segment is expected to grow over the forecast period, due to the ability to provide hydration in addition to carbs without the need for additional water.

• The flavored segment held the largest market revenue share of 83.4% in 2024. The unflavored segment is anticipated to witness the fastest growth over the forecast period.

• The endurance sports and activities segment dominated the application segment in 2024, due to the requirement for quick energy during long-duration endurance activities and performance enhancement.

• The offline distribution channel segment held the largest market share in 2024, driven by the strong presence of energy gels in the sports nutrition stores, outdoor outlets, and running stores that enable immediate product availability.

• The online distribution channel is expected to grow at the fastest CAGR from 2025 to 2033.

• Key players operating in the U.S. energy gels market include GU Energy Labs, Huma Gel, Neversecond Nutrition, Inc., and others.

• In November 2022, GU Energy Labs became the official Energy Gel partner for The McCourt Foundation's premier running events, including the Los Angeles Marathon. GU Energy Labs will supply its popular and easy-to-use energy gels to runners at aid stations, helping to fuel their performance during TMF events until 2025.

U.S. Energy Gels Market Segmentation

Grand View Research has segmented the U.S. energy gels market on the basis of product, flavor, application, and distribution channel:

U.S. Energy Gels Market, Product Outlook (Revenue, USD Million, 2021 - 2033)

• Carbohydrate Gels

• Isotonic/Electrolyte Gels

• Caffeinated Gels

U.S. Energy Gels Market, Flavor Outlook (Revenue, USD Million, 2021 - 2033)

• Flavored

  • Citrus & Tangy Flavors

  • Berry & Tropical Fruit Flavors

  • Coffee Flavors

  • Dessert-Inspired (Vanilla, Chocolate, Salted Caramel Flavors, etc.)

  • Others (Neutral/Classic Flavors, etc.)

• Unflavored

U.S. Energy Gels Market, Application Outlook (Revenue, USD Million, 2021 - 2033)

• Endurance Sports and Activities

• Military and Defense

U.S. Energy Gels Market, Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Online

  • Company-Owned Websites

  • Third-Party Aggregators

  • Offline

  • Hypermarket/Supermarket

  • Sports & Fitness Stores

• Others (Retail Pharmacy Stores, etc.)

List of Key Players in the U.S. Energy Gels Market

• GU Energy Labs

• Huma Gel

• Neversecond Nutrition Inc.

• The UCAN Company

• Boom Nutrition Inc.

• Hammer Nutrition

• Science In Sport

• Bare Performance Nutrition, LLC

• Styrkr

• Carbs Fuel

• High Five by Associated British Foods PLC

• PepsiCo Inc.

• Honey Stinger

• BOKA Energy Products