U.S. Event Management Market To Reach $471.44 Billion By 2033

U.S. Event Management Market Growth & Trends

The U.S. event management market size is expected to reach USD 471.44 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 5.7% from 2025 to 2033. The market is growing due to increased corporate demand for conferences and trade shows, rising consumer spending on weddings and social events, greater use of technologies like event management software and AI analytics, and outsourcing event services for efficiency and expertise.

The U.S. market is gaining momentum with the return of in-person gatherings after the pandemic, boosted by a focus on sustainability and the use of hybrid formats to expand reach. Attendee feedback reflects this recovery, with 65% reporting happiness and 55% feeling energized after events, highlighting the strong emotional and experiential value of live and hybrid experiences.

Personalization and immersive experiences are increasingly central to U.S. events, as organizers incorporate gamification, interactive installations, and augmented and virtual reality technologies. These strategies create memorable, tailored experiences that enhance engagement, strengthen brand connections, and reflect a shift toward experience-driven event planning.

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U.S. Event Management Market Report Highlights

• MICE events in the U.S. thrive on strong corporate demand, top-tier infrastructure, and global business appeal. Cities like Las Vegas and Chicago host large-scale gatherings that boost spending, foster networking, and drive innovation. For instance, CES in Las Vegas attracts over 130,000 professionals, generating significant business deals and having a local economic impact.

• Event production and technical services are crucial for delivering high-quality experiences in the U.S. event management industry. Modern events, from concerts and corporate gatherings to hybrid formats, rely on advanced staging, lighting, sound, and AR/VR technologies to meet audience expectations and boost engagement.

• In-person events dominate the U.S. event management industry, offering networking, collaboration, and immersive experiences that virtual formats can’t match: travel, hotels, and dining drive higher engagement, brand visibility, and economic impact. 

U.S. Event Management Market Segmentation

Grand View Research has segmented the U.S. event management market based on event type, service, and delivery mode:

U.S. Event Management Event Type Outlook (Revenue, USD Billion, 2021 - 2033)

• MICE

• Weddings

• Social Events

• Sports Events

• Music & Entertainment Events

• Art & Cultural Events

• Political & Government Events

• Festivals & Fairs

U.S. Event Management Service Outlook (Revenue, USD Billion, 2021 - 2033)

• Event Planning & Coordination

• Event Production & Technical Services

• Event Marketing & Promotion

• Venue Sourcing & Logistics Management

• Registration, Ticketing & Attendee Management

• Others

U.S. Event Management Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)

• In-Person

• Virtual

• Hybrid 

List of Key Players in U.S. Event Management Market

• MKG Productions, LLC.

• Maritz Holdings Inc.

• EA Collective, LLC

• BCD Travel Services B.V.

• EGG Events

• George P. Johnson Company

• Event Solutions

• Eventive LLC

• TeamOut

• AMP Event Group