The U.S. flavors market size is expected to reach USD 6,108.4 million by 2033, registering a CAGR of 5.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. Increasing consumption of processed & ready-to-eat products has fostered the demand for flavor enhancing additives to offset low food quality and tasteless products.
Increasing consumer awareness regarding detrimental effects of synthetic chemicals in artificial food ingredients is expected to promote organic & natural flavor consumption. Rising consumer disposable income and expanding food & beverage sector in the U.S are also expected to contribute to natural extracts demand over the forecast period.
Feed grains are also being utilized for alternative applications such as bio-fuel generation, which has diverted food supply to some extent in the U.S. Processed foods are thus being consumed to a larger extent in order to counterpoise dwindling fresh food supplies, which has driven flavors consumption to enhance taste & quality.
The demand for flavors in beverages is expected to grow at a CAGR of 5.5% from 2024 to 2030. Rising demand for these additives in products such as sports and energy, carbonated and alcoholic drinks to enhance taste and aroma is expected to drive segment growth.
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By application, the U.S. flavors market for food application emerged as the largest segment in 2024, accounting for a revenue share of 65.3%. The beverages segment is projected to register the fastest CAGR of 5.7% from 2025 to 2033.
By nature, the synthetic segment accounted for the largest revenue share of 66.4% in 2024. The natural flavors segment is expected to account for the fastest CAGR of 6.8% from 2025 to 2033.
By form, the powdered flavors segment accounted for the largest revenue share of 66.3% in 2024. The liquid/gel flavors segment is expected to account for a notable CAGR of 4.4% from 2025 to 2033.
By end-use, the established national brands in the U.S. market accounted for the largest revenue share of 47.6% in 2024. Emerging brands in the U.S. are expected to account for the fastest CAGR of 6.7% from 2025 to 2033.
Grand View Research has segmented U.S. flavors market report by application, nature, form, and end-use:
U.S. Flavors Application Outlook (Revenue, USD Million, 2021 - 2033)
Food
Dairy Products
Bakery & Confectionery
Supplements & Nutrition Products
Meat & Seafood Products
Snacks
Pet Foods
Sauces, Dressings & Condiments
Others (plant-based food, baby food)
Beverages
Juices & Juice Concentrates
Functional Beverages
Alcoholic Beverages
Carbonated Soft Drinks
Others (Smoothies, Coffee)
U.S. Flavors Nature Outlook (Revenue, USD Million, 2021 - 2033)
Natural
Synthetic
U.S. Flavors Form Outlook (Revenue, USD Million, 2021 - 2033)
Powder
Liquid/Gel
U.S. Flavors End-use Outlook (Revenue, USD Million, 2021 - 2033)
Established National Brands
Private Label Brands
Emerging Brands
Foodservice Industry
List of Key Players of U.S. Flavors Market
Givaudan S.A.
DSM-Firmenich AG
Symrise AG
Sensient Technologies Corporation
International Flavors & Fragrances Inc.
Takasago International Corporation
Kerry Group plc
Archer Daniels Midland Company
Corbion N.V.
McCormick & Company, Inc.
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