The U.S. fruit and vegetables market size is expected to reach USD 127.61 billion in 2030, expanding at a CAGR of 4.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. A major driver propelling the market expansion over the forecast period is the newfound enthusiasm of customers who are on a constant lookout for fresh and exotic fruits and vegetables for a healthy diet. Consumers are investing more time and money in their health. Moreover, due to the increased online presence of products, new demographics such as millennials are actively purchasing grocery products including fruit & vegetables through online channels. Millennials are the main consumers of fruits and veggies in the United States.
Fruits and vegetables are mainly consumed by vegetarians and vegans to satisfy their nutritional needs. Fruits and vegetables provide the same amount of nutrients as an equivalent portion of meat along with high nutritional content such as fiber. Hence, consumers in the country are increasingly purchasing more fruits & vegetables. Moreover, this factor is further encouraging non-vegetarians to consume more vegetables and less meat. Plant-based diets have become increasingly popular in the U.S. over the past few years, which drives the demand for fruits and veggies.
The fresh fruits & vegetables segment dominated the market by holding a major share in 2022. The consumption of fresh fruits and veggies in the United States was significantly impacted by the outbreak of the COVID-19 pandemic. Due to logistical and transportation challenges, the supply of these goods was limited, but demand for fresh fruits and vegetables increased as people focused more on eating healthily and substituting fresh produce for processed or frozen foods in their diets. Thus, the increased inclination of consumers toward eating fresh fruits & vegetables contributes to market growth.
The southeast region accounted for the largest share of the market. Flat terrain, abundant soil, and a long growing season make the area a subtropical, humid environment; ideal for cultivation. The majority of people in the Southeast are employed in agriculture, textile production, coal extraction, and oil drilling. Moreover, California in the region is one of the major producers of fruits & vegetables, resulting in significant consumption. Due to these reasons, the region produces and consumes a lot of fruits and vegetables, which helps the market expand.
Major players in the U.S. fruits & vegetables industry are undertaking various steps including partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.
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The Southwest region is expected to grow at the fastest CAGR over the forecast period. Factors such as purchasing convenience and availability of a wide range of products in a single location via major retail chains are contributing to the market growth
The dried fruit & vegetable segment is estimated to grow at the highest CAGR over the forecast period. The segment's expansion is largely driven by factors such as longer shelf life, easy portability, and convenience
The online segment is anticipated to grow at a considerable CAGR over the forecast period. The increasing sale of vegetables & fruits through online groceries and online channels due to contributing factors such as discounts, and convenience are aiding segment growth
Grand View Research has segmented the U.S. fruit and vegetables market based on product, distribution channel, and region:
U.S. Fruit And Vegetables Product Outlook (Revenue, USD Million, 2017 - 2030)
Fresh Fruits & Vegetables
Dried Fruits & Vegetables
Frozen Fruits & Vegetables
U.S. Fruit And Vegetables Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
U.S. Fruit And Vegetables Regional Outlook (Revenue, USD Million, 2017 - 2030)
List of Key Players of U.S. Fruit And Vegetables Market
Dole Food Company, Inc.
Fresh Del Monte Produce, Inc.
Sunkist Growers, Inc.
Chiquita Brands International, Inc.
General Mills Inc.
Tanimura & Antle Fresh Foods, Inc.
C.H. Robinson Worldwide, Inc.
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