U.S. Personalized Vitamins Market To Reach $5.29 Billion By 2033

U.S. Personalized Vitamins Market Growth & Trends

The U.S. personalized vitamins market size is anticipated to reach USD 5.29 billion by 2033 and is projected to grow at a CAGR of 14.32% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is expanding rapidly, driven by growing consumer demand for individualized health solutions that align with modern wellness goals, preventive care, and lifestyle optimization. Consumers are increasingly moving away from generic, one-size-fits-all supplements in favor of personalized formulations tailored to their unique biological profiles, health goals, and daily routines. This shift is fueled by rising health awareness, interest in longevity, and the desire for proactive wellness strategies that support immunity, mental clarity, energy, digestion, and chronic disease prevention.

Advancements in diagnostic tools such as at-home DNA kits, microbiome testing, blood biomarker analysis, and digital health assessments are revolutionizing how personalized vitamins are formulated and delivered. Integrated with AI-driven recommendation engines and dynamic consumer data platforms, these technologies allow brands to offer precise, science-backed formulations that adapt to each user's changing health needs. The result is a highly engaging, feedback-driven wellness experience that enhances compliance, satisfaction, and long-term health outcomes.

Moreover, the demand comes from diverse groups such as professionals, aging adults, athletes, and adult consumers seeking convenience, clean-label products, and digital access. Strong interest in vegan, non-GMO, and sustainable supplements pushes innovation in formats like gummies and powders. As trust and transparency become key, brands focus on clinical validation, third-party testing, and consumer education. With continued advances in health data, digital tools, and personalized delivery, the market is reshaping preventive healthcare and empowering individuals to take charge of their long-term wellness.

 Request a free sample copy or view report summary: U.S. Personalized Vitamins Market Report

U.S. Personalized Vitamins Market Report Highlights

• Based on applications, the disease-based supplements segment held the largest market share of 68.37% in 2024. Increased health awareness and an increasing focus on personalized disease prevention and management drive demand for supplements formulated to support conditions such as cardiovascular health, immunity, and metabolic balance. Consumers increasingly turn to targeted nutrition as a proactive tool to manage chronic health concerns.

• By dosage forms, the tablets segment dominated the market in 2024, with a revenue share of 33.51%. Tablets are the preferred format worldwide due to their ease of production, precise dosing, longer shelf life, and consumer familiarity. Their versatility in combining multiple nutrients into a single dose further supports their strong market position.

• Based on distribution channels, the supermarkets/hypermarkets segment dominated the market with a share of 43.55% in 2024, due to their wide reach, in-store visibility, and convenience making them popular for consumers purchasing personalized vitamins alongside other daily essentials.

• Based on age group, the adult segment held the largest revenue share of 48.86% in 2024. With increasing lifestyle-related health challenges among adults, such as stress, fatigue, digestive issues, and chronic diseases, the demand for customized nutritional solutions is accelerating. Adults are also more likely to engage with digital platforms and health data tools that drive personalized supplement recommendations, further fueling growth in this segment.

U.S. Personalized Vitamins Market Segmentation

Grand View Research has segmented the U.S. personalized vitamins market based on application, dosage form, distribution channel, and age group:

U.S. Personalized Vitamins Application Outlook (Revenue, USD Million, 2021 - 2033)

• Wellness Supplements

• Disease-Based Supplements

U.S. Personalized Vitamins Dosage Form Outlook (Revenue, USD Million, 2021 - 2033)

• Tablets

• Capsules

• Powders

• Gummies/Chewable

• Liquids

• Softgels

U.S. Personalized Vitamins Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Supermarkets/Hypermarkets

• Specialty Stores

• Retail Pharmacies

• Online pharmacies & E-commerce site

U.S. Personalized Vitamins Age Group Outlook (Revenue, USD Million, 2021 - 2033)

• Pediatric

• Adults

• Geriatric

List of Key Players in the U.S. Personalized Vitamins Market

• Amway Corporation

• Abbott Laboratories

• Herbalife Nutrition

• Metagenics, Inc.

• DNAfit

• Viome Life Sciences, Inc.

• Life Extension

• Persona Nutrition (Nestlé Health Science)

• HUM Nutrition

• Vous Vitamin