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U.S. Pet Tech Products Market To Reach $7.59Bn By 2033

U.S. Pet Tech Products Market To Reach $7.59 Billion By 2033

March 2026 | Report Format: Electronic (PDF)

U.S. Pet Tech Products Market Growth & Trends

The U.S. pet tech products market size was estimated to reach USD 7.59 billion in 2033, growing at a CAGR of 11.6% from 2026 to 2033, according to a new report by Grand View Research, Inc. The market is growing as pet owners increasingly view pets as family members and invest more in their health, safety, and convenience. Busy lifestyles are driving the adoption of smart solutions such as GPS trackers, health monitors, and automated feeding devices.

The growth of the U.S. pet tech products industry is driven by rising pet ownership and the trend of pet humanization, in which pets are considered integral family members. This mindset encourages higher spending on advanced pet care solutions. Consumers are increasingly focused on improving pet health, safety, and overall well-being. As a result, demand for innovative and smart pet technologies continues to rise.

Another key driver is the fast-paced lifestyle of U.S. consumers, which heightens the need for convenient, automated pet care products. The widespread availability of high-speed internet and smartphone penetration supports seamless use of connected pet devices. Growing awareness of preventive pet healthcare further boosts the adoption of monitoring technologies. Additionally, the strong presence of pet tech companies and online retail channels accelerates market growth.

Growing awareness of preventive veterinary care is driving demand for digital diagnostic solutions and early-detection health tools. Subscription-based pet tech services are becoming increasingly popular by providing continuous value and convenience to pet owners. Additionally, strong investment activity and startup innovation in the U.S. are accelerating the development of advanced pet technology solutions. For instance, Fi’s Series 3 Plus is an AI-enhanced smart dog collar that combines always-on GPS tracking with continuous monitoring of health and behavior metrics, letting owners view location, activity, and wellness insights in its app and on Apple Watch. It features a rugged waterproof design, long battery life (up to three months), and operates via a subscription service (starting at around USD 14/month), with the hardware included in the plan.

The U.S. pet tech products industry is highly competitive, with a mix of well-established companies and emerging startups vying for market share. Leading players include Whistle, Petcube, Furbo, Sure Petcare, Garmin, FitBark, PetSafe, Pawbo, and Tractive, among others. These companies provide a wide array of solutions, including smart feeders, GPS trackers, health-monitoring devices, and interactive cameras. Their offerings are tailored to meet diverse consumer needs, lifestyle demands, and spending capacities across the U.S. market.

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U.S. Pet Tech Products Market Report Highlights

Based on product, the wearables & trackers segment accounted for a market share of 30.0% in 2025. Increasing concerns about pet safety, loss prevention, and the need for real-time location tracking fuel the segment’s growth. Additionally, growing interest in continuous health and activity monitoring is driving the adoption of smart collars and fitness-tracking devices.
The smart feeders market is expected to grow at a CAGR of 11.6% from 2026 to 2033. Growing awareness of pet nutrition and portion management is encouraging adoption among health-conscious owners. Features such as app-based scheduling, camera integration, and voice control further enhance convenience and user engagement.
Based on pet type, the dogs segment accounted for the largest revenue share of around 60.3% in 2025, driven by rising pet ownership and the growing trend of treating dogs as family members. Increasing demand for health monitoring, safety devices, and convenience-focused solutions further fuels market growth.
The sales of pet tech through offline channels account for the largest share of around 70.8% of the U.S. revenue in 2025. Sales of pet tech through offline channels are driven by consumers’ preference for hands-on product experience and immediate availability. Strong presence of specialty pet stores and retail chains also boosts adoption and visibility of pet tech products.