U.S. SMS Marketing Market Size To Reach $9.96 Billion By 2030

U.S. SMS Marketing Market Growth & Trends

The U.S. SMS marketing market size is expected to reach USD 9.96 billion by 2030, expanding at a CAGR of 20.8%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period.

The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth.

Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period.

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U.S. SMS Marketing Market Report Highlights

• SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing

• The SMEs segment is anticipated to record substantial growth from 2024 to 2030 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers

• In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period

U.S. SMS Marketing Market Segmentation

Grand View Research has segmented the U.S. SMS marketing market report based on SMS type, organization, and end use:

U.S. SMS Marketing SMS Type Outlook (Revenue, USD Million, 2018 - 2030)

• Transactional SMS

• Promotional SMS

• Service Alerts

U.S. SMS Marketing Organization Outlook (Revenue, USD Million, 2018 - 2030)

• SME

• Large Organization

U.S. SMS Marketing End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Retail

• Media & Entertainment

• Travel

• Automotive

• Healthcare

• IT & Telecom

• BFSI

• Others

List of Key Players in U.S. SMS Marketing Market

• Alibaba Cloud

• Amazon Web Services, Inc.

• Cisco Systems, Inc.

• Dell Inc.

• Google Cloud Platform (GCP)

• Hewlett Packard Enterprise Development LP

• IBM Corporation

• Microsoft

• Oracle

• Red Hat, Inc.

• Salesforce, Inc.

• SAP SE

• ServiceNow.

• Tencent Cloud.

• Broadcom.