U.S. Sun Care Cosmetics Market To Reach $3,769.9 Million By 2033

U.S. Sun Care Cosmetics Market Growth & Trends

The U.S. sun care cosmetics market size is estimated to reach USD 3,769.9 million by 2033, growing at a CAGR of 7.3% from 2025 to 2033, according to a new report by Grand View Research. The market is shaped by evolving consumer preferences and a strong emphasis on innovation. There's rising interest in multi-functional products that combine sun protection with skincare or makeup benefits, like SPF-infused foundations, tinted moisturizers, serums, and lip balms. Consumers are also placing greater importance on high SPF (30+) and broad-spectrum coverage, especially in facial products, to guard against UVA and UVB rays effectively.

The Veylinx study reveals that although most U.S. consumers enjoy sunny weather, many are increasingly concerned about sunburn and long-term skin damage, driving demand for sunscreens that offer more than just basic UV protection. There’s a strong preference for multi-functional products; anti-aging sunscreens attracted 49% more interest than standard versions, moisturizing formulas gained 33% more attention, and Vitamin C-enriched options saw a 23% boost. Eco-conscious choices like reef-safe sunscreens are also growing in popularity. Notably, the study found that consumers are willing to pay a premium for these added benefits.

There is increasing demand for clean, mineral-based, and reef-safe sunscreens featuring ingredients like zinc oxide and titanium dioxide, especially among eco-conscious consumers. Simultaneously, the inclusive beauty movement is driving the launch of sheer, non-whitening formulas suitable for all skin tones. A key instance is Fenty Skin’s Hydra Vizor Invisible Moisturizer SPF 30, a refillable 2-in-1 product offering hydration and sun protection with an invisible finish ideal for people of color.

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U.S. Sun Care Cosmetics Market Report Highlights

• Based on product, the demand for tinted moisturizers is expected to grow significantly from 2025 to 2033. These skincare-makeup hybrids provide hydration, sun protection, and lightweight, dewy coverage in various shades. Consumers are drawn to gel-cream textures that streamline their routines while offering a pleasant SPF experience. Commonly formulated with ingredients like hyaluronic acid, glycerin, antioxidants, and nourishing oils, tinted moisturizers deliver both skincare and cosmetic benefits. A popular example is BareMinerals Complexion Rescue Tinted Hydrating Gel Cream SPF 30, which blends moisture, sheer tint, and broad-spectrum protection into one easy-to-use daily product.

• Based on type, organic sun care cosmetics are projected to grow at a strong CAGR from 2025 to 2033, driven by increasing consumer focus on health, sustainability, and ingredient transparency. Mineral-based sunscreens with safer UV filters like zinc oxide and titanium dioxide are gaining popularity, supported by the clean beauty movement and demand for certified organic, non-GMO formulations. A leading example is Badger Balm, a U.S. brand offering USDA Organic and NSF/ANSI 305-compliant sun care products that are cruelty-free, reef-safe, and sustainably packaged.

• Sales of sun care cosmetics through the e-commerce channel are projected to grow significantly from 2025 to 2033, fueled by convenience, product variety, and social commerce. Over 65% of consumers browse and shop after engaging with brands on social media, and 82% expect personalized digital experiences. Online platforms offer easy access to various products, reviews, and exclusive deals. Innovations like AR try-ons, AI recommendations, and seamless checkout have boosted user engagement and improved conversion rates by up to 40%.

U.S. Sun Care Cosmetics Market Segmentation

Grand View Research has segmented the U.S. sun care cosmetics market on the basis of product, type, and distribution channel.

U.S. Sun Care Cosmetics Product Outlook (Revenue, USD Million, 2021 - 2033)

• Tinted Moisturizers

• SPF Foundation

• SPF BB Creams

• SPF Primers

• SPF Sunscreen

• Others

U.S. Sun Care Cosmetics Type Outlook (Revenue, USD Million, 2021 - 2033)

• Conventional

• Organic

U.S. Sun Care Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Hypermarkets & Supermarkets

• Specialty Stores

• E-commerce

• Others

List of Key Players in the U.S. Sun Care Cosmetics Market

• Unilever PLC

• Procter & Gamble

• The Estée Lauder Companies Inc.

• Shiseido Company Ltd.

• Groupe Clarins

• L'Oréal Groupe

• Coty Inc.

• Kenvue Brands LLC

• Beiersdorf AG