U.S. Sun Care Market Size To Reach $13.4 Billion By 2033

U.S. Sun Care Market Growth & Trends

The U.S. sun care market size is expected to reach USD 13.4 billion by 2033, registering a CAGR of 8.9% from 2026 to 2033, according to a new report by Grand View Research, Inc. The growing emphasis on personal health coupled with rising instances of skin care due to over exposure is giving momentum to the usage of organic sun care products thereby propelling the market growth.

Growing demand for organic sun care products including sunscreen is expected to drive the product’s demand. Furthermore, the rising demand for the organic products over non-organic sun care products owing to the elimination of synthetic chemicals is projected to fuel the market growth over the forecast period.

The rising e-commerce portals or websites result in an ease of the product purchase with diverse companies providing price discounts. In addition, the new entrants stand a chance to market their product and reach greater and targeted audiences. Moreover, the product is expected to register an increase in demand owing to rise in a number of these portals and end-user usage.

The industry is characterized by the presence of stringent regulatory frameworks associated with the chemical composition utilized in the production sun care products. Paraaminobenzoic acid (PABA) was used as a UV absorbing but it is banned owing to the chemical causing skin irritation and is currently swapped bya derivative of PABA, Padimate-O.

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U.S. Sun Care Market Report Highlights

• Sunscreen & sunblock dominated the U.S. sun care industry, accounting for a revenue share of 42.1% in 2025, reflecting the category's central role in preventing UV-related skin damage and supporting year-round sun-protection routines.

• Lotions dominated the U.S. sun care market, accounting for a revenue share of 43.4% in 2025, reflecting their suitability for broad-area application and their established presence across mass-market and dermatological sunscreen portfolios.

• Women accounted for 50.1% revenue share of the U.S. sun care industry in 2025, driven by the increasing integration of sun protection into daily skincare routines and concerns about visible sun-related skin damage.

• Hypermarkets & supermarkets accounted for 48.2% revenue share of the U.S. sun care market in 2025, reflecting the importance of mass retail as a primary purchase point for sunscreen and other sun-protection products.

U.S. Sun Care Market Segmentation

Grand View Research has segmented the U.S. sun care market on the basis of product, format, end user, and distribution channel:

U.S. Sun Care Product Outlook (Revenue, USD Billion, 2021 - 2033)

• Sunscreen & Sunblock

• After Sun

• Moisturizers

• Lip Balm

• Others

U.S. Sun Care Format Outlook (Revenue, USD Billion, 2021 - 2033)

• Lotions

• Cream

• Spray

• Gels

• Sticks

U.S. Sun Care End User Outlook (Revenue, USD Billion, 2021 - 2033)

• Men

• Women

• Kids

U.S. Sun Care Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• Hypermarkets & Supermarkets

• Specialty Stores

• Pharmacies & Drugstores

• Online

• Others

U.S. Sun Care Product by End User Outlook (Revenue, USD Billion, 2021 - 2033)

• Sunscreen & Sunblock

  • Men

  • Women

  • Kids

• After Sun

  • Men

  • Women

  • Kids

• Moisturizers

  • Men

  • Women

  • Kids

• Lip Balm

  • Men

  • Women

  • Kids

• Others

  • Men

  • Women

  • Kids

U.S. Sun Care Product by Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• Sunscreen & Sunblock

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• After Sun

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• Moisturizers

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• Lip Balm

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• Others

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

List of Key Players in the U.S. Sun Care Market

• Beiersdorf AG

• Shiseido Company, Limited

• L'Oréal S.A.

• Edgewell Personal Care

• Unilever PLC

• Johnson & Johnson Services, Inc.

• W. S. Badger Company

• Clarins Group

• Coty Inc.

• The Estee Lauder Companies Inc.