GVR Report cover U.S. Sun Care Market Size, Share & Trends Report

U.S. Sun Care Market Size, Share & Trends Analysis Report, By Product (Self-tanning, After sun, Sun protection), Competitive Landscape, And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-2-68038-161-0
  • Number of Report Pages: 46
  • Format: PDF, Horizon Databook
  • Historical Range: 2014 - 2015
  • Forecast Period: 2017 - 2025 
  • Industry: Consumer Goods

Industry Insights

The U.S. sun care market size was estimated at USD 1.95 billion in 2016. The growing consumer awareness regarding the ill-effects of over exposure to ultraviolet (UV) rays on the undefended skin is expected to propel growth. Furthermore, rising utilization of organic sun care products owing to absence of synthetic chemicals in the formulation is expected to drive growth over the forecast period.

U.S. sun care market

The rise in utilization of active ingredients in the U.S., which were earlier used in the manufacturing of high-end facial care products is projected to be one of the key factors attributing growth. The sunscreen manufacturers are actively using these formulations as it increases the endurance of skin cells against UV rays and enhances the self-defense mechanism.

Rising awareness regarding personal health from synthetic chemicals is expected to provide an impetus to organic personal care market over the forecast period. Enhanced standard of living coupled with increasing disposable income of the middle-class working population in economies of North America, including the U.S., is expected to propel sun care market growth over the forecast period

The industry players including L’Oréal are using nanotechnology by manipulating the materials at an atomic or molecular in order to enhance the efficiency of the product. Moreover, it boosts the smooth texture of the skin owing to which the companies are investing in R&D of this technology in sun care products, which is likely to augment the market growth over the forecast period.

Under the Fair Packaging and Labelling Act (FPLA), the U.S. Food & Drug Administration (FDA) needs a list of ingredients and chemicals for cosmetics marketed on a retail basis to consumers. The products that fail to obey with the FPLA are measured misbranded under the FD&C Act. which is projected to hinder the market.

The high initial investment cost coupled with complexities in patents is expected to lower the threat of new entrants. Furthermore, stringent government regulations associated with the usage of ingredients utilized in the manufacturing of sun care is projected to hinder the new entrant. As a result, the aforementioned factors are expected to create high entry barriers over the forecast period.

Product Insights

In 2016, sun protection sun care products accounted for more than 80% of the total revenue owing to the increasing awareness amongst the consumers regarding harmful effects of ultraviolet rays. In addition, the ramping e-commerce segment in the U.S. is expected to fuel the sale of the product thereby propelling the market growth.

The demand for after sun care products in 2016 was registered at USD 78.4 million and is expected to grow gradually owing to the presence of high water content which hydrates the skin. However, the product is not able to cope with sunscreen or lotion as it does not heal the damage done by the UV rays to skin which is expected to hamper the market growth.

U.S. sun care market

The increasing awareness regarding the negative health implications of ultraviolet light coupled with stringent government regulations associated with tanning salons is projected to drive the self-tanning products. Moreover, the development of the quality of the product by investing into R&D which is, in turn, expected to propel the market growth.

The sun protection factor (SPF) describes the measure of protection from UV rays to skin using sunscreen or any sun protection products. SPF 15 blocks approximately 93% of the UV rays which is recommended when the skin burns for about 10 minutes. The growing demand for sun protection products owing to aforementioned factor is expected to boost the market over the forecast period.

Country Insights

The population of the U.S. is preferring high sun protection factor (SPF) value of sun protection products owing to rising importance on ultraviolet (UV) ray protection. Moreover, the country is rapidly adopting preventive and protective measures against growing skin cancer owing to high exposure to UV rays which is expected to fuel the market in the U.S.

The changing lifestyle of consumers in the U.S. and increasing demand for anti-aging products is projected to propel the usage of sun care products. Furthermore, the increasing number of skin cancer in the country due to UV exposure is expected to propel the self-tanner product over the forecast period.

The increasing competition in the market owing to rising number of manufacturers and suppliers, private label brands are gaining pace towards growth. These are usually preferred over branded products in North American countries including the U.S. owing to the reasonable cost which is likely to boost the market over the next eight years.

The customers in the U.S. are preferring organic cosmetic products including sun care to avoid synthetic chemicals. Moreover, the industry players are investing in the organic products which are likely to boost the market. However, the volatility in the raw material prices is expected to hamper the industry growth over the projected period.

U.S. Sun Care Market Share Insights

The sun care is a highly competitive market owing to the presence of numerous manufacturers in the U.S. In addition, mergers and acquisitions in the market are practiced often in order to gain high market share which is expected to ascend the competitiveness thereby propelling the industry rivalry over the forecast period.

The product differentiation in the sun care market is low which increases the competition based on brand loyalty, pricing, and regional presence. This is expected to increase owing to new players entering the market in the U.S. Moreover, the rising number of patents by large players such as L’Oréal is projected to raise the competition barrier.

There are few companies including Johnson & Johnson (J&J) which provide added benefits to the product which further increases the competition in the market for customer acquisition. Moreover, the companies are trying to integrate themselves into the value chain which reduces the cost associated with operation and production thereby fueling the market competition.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2017 - 2025

Market representation

Revenue in USD Million and CAGR from 2017 to 2025

Country scope

The U.S.

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments covered in the report

This report forecasts revenue growth at the country level and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. sun care market report on the basis of product:

  • Product Outlook (Revenue, USD Million; 2014 - 2025)

    • Self-tanning

    • After sun

    • Sun protection

      • SPF 15 and below

      • SPF 15 to 30

      • SPF 30 to 50

      • SPF 50 and above

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