U.S. Wedding Services Market To Reach $95.35 Billion By 2030

U.S. Wedding Services Market Growth & Trends

The U.S. wedding services market size is expected to reach USD 95.35 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.8% from 2025 to 2030. As couples seek more personalized experiences, high-quality services, and seamless planning solutions, the demand for wedding service providers is increasing. From innovative venue designs to digital planning tools, the industry is rapidly transforming to cater to modern couples who prioritize customization, convenience, and creativity.

Couples want their weddings to reflect their personalities, values, and love stories, moving away from traditional, cookie-cutter ceremonies. This has led to increased demand for customized themes, unique decor, and tailor-made experiences that require professional planning and execution. From handcrafted floral arrangements to bespoke wedding attire and curated entertainment, couples are investing in specialized services to create one-of-a-kind celebrations.

Platforms such as Instagram, Pinterest, and TikTok have transformed how couples approach wedding planning, exposing them to global trends and high-end aesthetics. Many couples now aspire to create visually stunning weddings that align with viral trends, fueling demand for professional photographers, stylists, and creative event designers. In addition, wedding influencers and online communities play a significant role in shaping wedding expectations, encouraging couples to explore new themes, luxury venues, and experiential elements.

The expansion of wedding venue options has also contributed to market growth. While traditional banquet halls and hotels remain popular, there is a rising demand for unconventional wedding venues such as vineyards, historic estates, botanical gardens, and beachfront resorts. These unique locations require specialized planning, logistics, and decor, driving demand for wedding coordinators, caterers, and event designers who can bring these distinctive visions to life. In addition, outdoor and destination weddings have gained traction as couples look for breathtaking backdrops and immersive experiences for their guests.

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U.S. Wedding Services Market Report Highlights

• Destination weddings accounted for a significant share of the market. As couples seek unique, picturesque locations that offer an immersive experience for them and their guests. In addition, many prefer intimate celebrations in scenic settings that combine the wedding and honeymoon into one seamless event.

• The online booking represented a significant share of the industry in 2024, driven by couples' preference for hassle-free planning and instant vendor comparisons. Digital platforms provide transparency in pricing, reviews, and availability, making the selection process more efficient and stress-free.

• Wedding planning services in the U.S. are expected to expand at a CAGR of 8.5% from 2025 to 2030. As couples increasingly prefer expert guidance to create personalized, memorable events while managing tight schedules. Professional planners help streamline the process, reducing stress and ensuring that every detail is executed flawlessly.

U.S. Wedding Services Market Segmentation

Grand View Research has segmented the U.S. wedding services market based on type, booking mode, and service.

U.S. Wedding Services Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Destination

• Local

U.S. Wedding Services Booking Mode Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

U.S. Wedding Service Outlook (Revenue, USD Billion, 2018 - 2030)

• Catering Services

• Decoration Services

• Entertainment & Music

• Videography & Photography Services

• Wedding Planning Services

• Other Services

List of Key Players in the U.S. Wedding Services Market

• XO Group Inc.

• Zola, Inc.

• The Knot Worldwide Inc.

• Bodas.net

• Luxe Atlanta Events

• Bustle Events

• HauteFetes

• Mae&Co Creative

• Amaretto Sour

• Marcy Blum Associates