A three-pronged approach was followed for deducing the 3D display market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for 3D display market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of 3D display market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The 3D display market was categorized into four segments, namely product (Volumetric Display, Stereoscopic Display, Head Mounted Display), technology (Digital Light Processing, Plasma Display Panel, Organic LED, Light Emitting Diode ), application (Television, Smartphones, Monitor, Mobile Computing Devices, Projectors, Head Mounted Display), and regions (North America, Europe, Asia Pacific, Rest of the World).
The 3D display market was segmented into product, protocols, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The 3D display market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, and Rest of the World, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into sixteen countries, namely, the U.S.; Canada; the UK.; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Mexico; UAE; and Saudi Arabia
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The 3D display market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Alioscopy - Alioscopy develops glass-free 3D displays that are equipped with a highprecision lenticular lens, enabling a natural sensation of depth. These displays are used to enhance the understanding of complex imagery. Moreover, they display broad scenes with depth effects and pop-out while keeping the images sharp and bright. They preserve the original contrast and colors of source images. Alioscopy offers display technology solutions such as 3D displays, 3D software, and photoshop. Other applications include digital signage in sports arenas, cinemas, and public places, as well as real-time computer graphics & professional imaging, in addition to marketing & communication at trade shows and events. Additionally, it offers services such as consulting, training, and licensing. It has a portfolio of international patents in the field of display technology.
AUO Corporation - AUO Corporation offers optoelectronic solutions. The company was formed by the merger of Unipac Optoelectronics Corporation and Acer Display Technology, Inc. It has a diverse product portfolio catering to different applications across industries and sectors such as retail, consumer electronics, transportation, solar energy, manufacturing, healthcare, and commerce. The company operates its business through the energy and display segments. AUO Corporation offers display applications based on technologies such as fingerprint sensing, 8K & 4K resolution, and mini LED backlight, which comes with wide color gamut, ultra-high refresh rate, high dynamic range, low power consumption, and ultra-high brightness. It also develops curved, bezel-less, super slim, and narrow bezels. Its display solutions are used across devices such as notebooks, monitors, car displays, tablets, wearable devices, smartphones, and LCD TVs.
FUJIFILM Holdings Corporation - FUJIFILM Holdings Corporation manufactures, develops, services, and sells imaging solutions, healthcare & material solutions, and document solutions. The company develops solutions based on a variety of technologies, based on electronics, biotechnology, optics, and chemicals, which are necessary to produce photo-related products. FUJIFILM Holdings Corporation operates through four business segments, namely healthcare, material, business innovations, and, imaging. The healthcare segment provides the medical systems which include medical IT & equipment and life sciences including businesses such as pharmaseuticals, bio CDMO, and consumer healthcare. The imaging solutions segment offers optical devices and electronic imaging solutions. The material segment offers highly functional materials, recording media, and graphics systems & inkjet. The business innovation segment provides solutions such as business solutions and office solutions.
Innolux Corporation - Innolux Corporation is a manufacturer of Thin-Film-Transistor Liquid-Crystal Display (TFT-LCD) panels. It acts as a supplier to information technology and consumer electronics producers worldwide, with products spanning the complete range of TFT-LCD panel modules and touch panels, including television panels, desktop monitors and notebook computer panels, and AV & mobile panels. In Taiwan, Innolux Corporation owns 14 TFT-LCD fabs and three touch sensor fabs, with production lines ranging from G3.5, G4, G4.5, G5, G6, G7.5, G8.5, and G8.6. It is an all-in-one display solution provider, with products spanning from large, medium, and to small-sized LCDs and touch sensor panel capacities. Innolux Corporation incorporates the production supply chain and offers customers with solutions through a panel-centric and vertical integration approach. It has a strong TFT-LCD foundation and high production quality with a sturdy emphasis on processing technology and components, and management capabilities. As of 2021, the company invested USD 116.5 million in research and development.
LG Electronics - LG Electronics designs and manufactures consumer electronics products. The company’s business segments include home appliance & air solutions, home entertainment, vehicle component solutions, mobile communications, and business solutions. LG Electronics also offers a wide range of products across areas such as laundry, computers, mobile devices, kitchens, solar, refrigerators, washing machines, and air conditioning. The home appliances & air conditioning solution segment manufactures and sells vacuum cleaners, washing machines, refrigerators, and commercial & residential air conditioners. The home entertainment segment offers 3D monitors, televisions, and digital media products. The 3D monitors display flicker-free and high-compatibility 3D images. The vehicle component solutions segment manufactures and designs automobile parts. The business solutions segment manufactures and sells personal computers, monitors, solar panels, and information displays, among others. LG Innotek Co., Ltd operates optics solutions, LEDs, substrate materials, and automotive components businesses.
Light Field Lab, Inc. - Light Field Lab, Inc. is a seller and manufacturer of electrical, appliancesand electronics products. Its portfolio consists of a holographic display, light field, entertainment experience, multiview imaging, image format, application programming interface (API), volumetric projection, cinema technology, hardware, ecosystem design, research & development, holographic optics, software, and encoding & decoding. Light Field Lab, Inc. develops high-resolution holographic technology, capable of projecting 3D images, for the entertainment industry. The company also operates in the consumer, enterprise, technology, and technology hardware market segments. As of 2021, it held a total of 26 patents across the globe.
Mitsubishi Electric Corporation - Mitsubishi Electric Corporation offers electronic and electrical products that are used in a wide range of applications. The company operates through various business segments, namely industrial automation systems, energy & electric systems, home appliances, electronic devices, information & communication systems, and others. The energy & electric systems segment offers escalators, power plant system equipment, visual information systems, and Silicon Carbide (SiC) inverters. The Industrial Automation Systems segment offers motors and inverters for electric motor vehicles, car navigation systems, electric power steering, AC servos, and programmable logic controllers. The information and communication systems segment offers cybersecurity services, network camera systems, and optical access systems. The electronic devices segment offers semiconductor modules, LCD modules, optical devices, and high-frequency devices.
Panasonic Holdings Corporation - Panasonic Holdings Corporation is a Japanese multinational corporation that manufactures electronic products and devices for the consumer and commercial sectors. The company functions through five business segments, namely life solutions, appliances, automotive, connected solutions, and industrial solutions. Panasonic Holdings Corporation develops a 3D medical full HD monitor, which offers a nature-like effect and is switchable to 2D. The 3D monitor is made with lightweight polarized glasses and can be used for microscopy and endoscopic surgery. Panasonic Holdings Corporation has 532 consolidated companies (including the parent company) across North America, Latin America, Europe & Commonwealth of Independent States (CIS), Middle East & Africa, China & North Asia, and Asia & Oceania.
SAMSUNG - SAMSUNG is engaged in the designing and development of electronic products and the manufacturing of semiconductor chips. Apart from these, the company also offers handheld phones, digital cameras, network systems, TVs, monitors, printers, air conditioners, refrigerators, and semiconductors and display parts. The company has four business segments, namely Consumer Electronics (CE) segment, which manufactures televisions, refrigerators, monitors, washing machines, and air conditioners; Information Technology & Mobile Communications (IM) segment, which produces and sells network systems, mobile devices, and computers; Device Solutions (DS) segment, which consists of system LSI business, memory business, display panel business, and foundry business; and Harman segment, which comprises two businesses, namely the automotive component business and the lifestyle audio business. Furthermore, SAMSUNG has around 228 subsidiaries across the globe.
SeeReal Technologies - SeeReal Technologies is a manufacturer and supplier of real-time Holographic 3D (H3D) display technology. It develops and operates IP licenses technologies such as optical devices, holography, and 3D imaging to display manufacturers, including several variants of a tracked autostereoscopic display. Its portfolio comprises 3D, holography, real-time computation, holographic displays, diffractive optical elements, modulators for holography, prototyping, and eye tracking. SeeReal Technologies develops and designs next-generation H3D display technology for a platforms such as mobile, television, and projection in Headmounted Display (HMD) and Head-up Display (HUD). These H3D products are integrated and licensed in collaboration with display manufacturers, consumer brands, and high-end imaging firms.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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