Adaptogenic Drinks Market Size, Share & Trend Analysis Report By Ingredients (Ashwagandha, Mushrooms, Holy Basil, Maca), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Adaptogenic Drinks Market Size & Trends

The global adaptogenic drinks market size was estimated at USD 1,557.6 million in 2023 and is expected to grow at a CAGR of 8.2% from 2024 to 2030 to reach USD 2,695.5 million by 2030. The market for adaptogenic drinks is experiencing significant growth due to a variety of factors. First and foremost, there is a rising consumer interest in health and wellness. As more people become aware of the benefits of natural ingredients and holistic approaches to health, adaptogens-herbs and compounds that help the body adapt to stress and maintain balance-have gained popularity. Adaptogenic drinks, which often feature ingredients like ashwagandha, rhodiola, and holy basil, align with this trend by offering a natural way to support stress management and overall well-being.

Another key driver is the increasing demand for functional beverages. Consumers are moving away from sugary, artificial drinks, and seeking products that offer tangible health benefits. Adaptogenic drinks fit this preference perfectly, as they are marketed as providing stress relief, improved mental clarity, and enhanced energy levels, all without the negative side effects associated with some mushroom interventions.

Additionally, the rise of wellness and self-care culture has contributed to the market's expansion. Social media influencers and wellness experts frequently promote adaptogens, creating a buzz and encouraging their adoption. This trend is further supported by a growing body of research that highlights the potential benefits of adaptogens, which adds credibility and attracts health-conscious consumers.

Finally, the diversity of products available on the market-from ready-to-drink beverages to concentrated powders and capsules-makes adaptogens accessible to a wide audience. This variety allows consumers to incorporate adaptogens into their daily routines in a way that suits their preferences and lifestyles, further fueling the market's growth.

Ingredients Insights

Adaptogenic drinks crafted with ashwagandha accounted for a share of 32.5% of the global revenues in 2023. Ashwagandha, a well-known adaptogen, is believed to help the body adapt to stress and support mental clarity and energy levels. This demand is further fueled by the increasing popularity of functional beverages, which promise additional health benefits beyond basic nutrition. Marketing efforts highlighting the traditional use and scientific backing of ashwagandha also play a significant role in attracting health-conscious consumers.

Adaptogenic drinks crafted with mushrooms are anticipated to grow at a CAGR of 9.2% from 2024 to 2030. Adaptogens, particularly those derived from mushrooms like reishi, chaga, and lion’s mane, are believed to help the body resist stressors and improve overall well-being. This appeal is amplified by the increasing focus on mental health, stress management, and holistic lifestyles. Additionally, the popularity of functional beverages, which offer health benefits beyond basic nutrition, is propelling the demand for these mushroom-based adaptogenic drinks.

Distribution Channel Insights

Sales through off-trade distribution channels accounted for a share of 91.9% of the global revenues in 2023. Health-conscious consumers are seeking beverages that offer stress relief and enhanced cognitive function, available in easily accessible retail locations such as supermarkets, convenience stores, and on-trade platforms. The growing awareness of adaptogens' benefits, combined with the convenience of purchasing these drinks during regular grocery shopping trips, is propelling sales in these channels.

Sales through on-trade distribution channels are anticipated to grow at a CAGR of 10.9% from 2024 to 2030. The market for sales through the on-trade distribution channel, which includes venues like bars, restaurants, and cafes, is driven by increasing consumer preferences for dining out and socializing in these establishments.

Across the globe, bars and cafes are adopting the adaptogenic beverage trend, incorporating these wellness-focused drinks into their menus to appeal to health-conscious customers. For example, Los Angeles's "The Wellness Bar" serves a selection of adaptogenic elixirs crafted with ingredients such as maca, ashwagandha, and turmeric, aimed at fostering relaxation and rejuvenation. Likewise, “Hekate Café” in New York City features adaptogenic creations prominently on its menu, offering a variety of elixirs designed to enhance overall well-being. Whether targeting stress relief, immune support, or providing a serene moment, each elixir is carefully designed to address different needs and preferences.

Regional Insights

The adaptogenic drinks market in North America is expected to grow at a CAGR of 7.7% from 2024 to 2030. The rising awareness of stress management and mental well-being, coupled with a shift towards natural and functional beverages, is fueling demand. Adaptogens, known for their potential to help the body adapt to stress and enhance overall vitality, align with the increasing preference for products that support a balanced lifestyle. This trend is further supported by the expanding availability of these beverages in both mainstream and specialty retail channels.

U.S. Adaptogenic Drinks Market Trends

The adaptogenic drinks market in North America is expected to grow at a CAGR of 7.9% from 2024 to 2030. Consumers are increasingly seeking natural ways to manage stress, enhance mental clarity, and support overall well-being, which has led to a rise in demand for beverages containing adaptogens like ashwagandha, rhodiola, and holy basil. This trend is further supported by a surge in health-conscious lifestyles, the expansion of functional beverages, and increased awareness of adaptogens' benefits through social media and wellness influencers.

Asia Pacific Adaptogenic Drinks Market Trends

The adaptogenic drinks market in Asia Pacific held a share of over 17.0% of the global market in 2023. In the Asia Pacific region, the surge in demand for adaptogenic drinks is primarily fueled by a growing focus on holistic health and wellness, driven by rising disposable incomes and increasing health consciousness among consumers. The region's rich tradition of using herbal remedies, such as ginseng and ashwagandha, has seamlessly integrated with modern wellness trends, further bolstering the market. Additionally, urbanization and fast-paced lifestyles are prompting individuals to seek natural solutions for stress management and overall vitality, propelling the popularity of adaptogenic beverages.

Europe Adaptogenic Drinks Market Trends

The adaptogenic drinks market in Europe is expected to grow at a CAGR of 7.8% from 2024 to 2030. In Europe, the market for adaptogenic drinks is driven by a growing consumer focus on wellness and stress management, coupled with an increasing awareness of natural and functional ingredients. The rise in health-conscious lifestyles and a preference for plant-based and holistic solutions contribute significantly to this trend. Additionally, European consumers are increasingly drawn to innovative beverages that offer benefits such as improved mental clarity and energy, which adaptogens are believed to provide.

Key Adaptogenic Drinks Company Insights

The market for adaptogenic drinks is highly competitive, with a range of companies offering various forms. Many big players are increasing their focus on new form launches, partnerships, and expansion into new markets to compete effectively.

Recent Developments

• In April 2024, TRIP, a leading manufacturer of non-alcoholic beverages in the U.K., launched a new line of functional drinks that incorporate adaptogens and mushrooms. The Mindful Blend includes flavors like Cucumber Mint and Blood Orange Rosemary, featuring ingredients such as Lion's Mane and Ashwagandha.

• In February 2024, Collider Brew Co. launched adaptogen-infused, non-alcoholic beers, named Unwind Lager and Unwind Session Pale. These beers incorporate a mix of adaptogens such as Ashwagandha and Lion’s Mane, aimed at alleviating stress and enhancing cognitive function. With a minimal alcohol content of 0.5% ABV, they are targeted at both non-drinkers and individuals seeking to cut down on alcohol intake.

Adaptogenic Drinks Market Report Scope

Global Adaptogenic Drinks Market Report Segmentation

This report forecasts revenue growth at the global; regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global adaptogenic drinks market report based on ingredients, distribution channel, and region:

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

  • Ashwagandha

  • Mushrooms

  • Holy Basil

  • Maca

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • On-Trade

  • Off-Trade 

    • Hypermarkets/Supermarkets

    • Convenience Stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • Spain

    • Italy

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Central and South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • Saudi Arabia