GVR Report cover Adult Vitamin Gummies Market Size, Share & Trends Report

Adult Vitamin Gummies Market Size, Share & Trends Analysis Report By Product, By Application (Food Supplements, Vitamin Deficiency, Weight Management, Immunity), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-755-1
  • Number of Pages: 65
  • Format: Electronic (PDF)

Industry Insights

The global adult vitamin gummies market size was valued at USD 3.42 billion in 2017. Gummy vitamins are chewable dietary supplements similar to candy and are enriched with nutrients. These were initially formulated for children unwilling to take pills and later became popular among adults as well because of their visual appeal and easy digestion. Moreover, they are convenient and filled with most of the nutrients required by the human body. 

These products are poised to be a profitable nutraceuticals product category over the coming years. They are likely to gain traction among working-class people on account of their acting as a critical ingredient aiding metabolic health and regulating glycemic index and folic acid count in the human body. These products act as a solution for health issues such as immune problems, nutrient deficiency, and low bone strength.

U.S. adult vitamin gummies market

Furthermore, rising awareness regarding a vegan diet among adults on account of extensive brand campaigning by supplement manufacturers on e-commerce portals and television media is expected to expand the market reach of adult gummies. Companies such as Zanon Vitamec and Surf Sweets introduced vegan gummies for their consumers.

Furthermore, the booming pharmaceutical industry in emerging economies, such as China and India, is estimated to impel healthcare companies to expand their product portfolio through the introduction of new nutraceutical products. The distribution channel is expected to remain one of the key components in the adult vitamin gummies industry value chain. With the growing trend of e-commerce businesses, there is a huge potential for manufacturers in the market to increase their profitability as operating costs of online businesses are much lower than that of physical stores.

The growing importance of e-commerce portals as a selling medium, as it serves as a platform for manufacturers to offer services along with finished products, is anticipated to work in favor of the market. The convenience of online sales such as easy payment through credit or debit cards and doorstep delivery is prompting an increase in the number of consumers to opt for online shopping over traditional shopping.

Product Insights

On the basis of product, the market has been segmented into single vitamins, multi-vitamins, and type III & others. The multi-vitamins segment accounted for the dominant share of over 72.0% of the overall value in 2017. These products are majorly consumed by adults and millennials. They consist of essential nutrients such as niacin (Vitamin B3), folic acid, inositol, iodine, zinc, and choline as well as vitamins A, C, D, E, B6, B12, H, and B5. These nutrients are mainly preferred for weight control, better metabolic health, and improved immunity.

They also contain herbal ingredients such as glucosamine and echinacea, which are capable of ensuring the proper flow of fluid surrounding joints and reducing redness & swelling, respectively. Owing to these factors, multi-vitamin gummies are projected to attract consumers and have a positive impact on the market.

Single vitamins are useful for individuals with nutrient insufficiency or those suffering from certain disorders including beriberi and pellagra. These products are recommended by the National Institutes of Health (U.S.) for specific population groups, including pregnant women and women suffering from anemia.

Application Insights

On the basis of application, the adult vitamin gummies market has been divided into food supplements, weight management, vitamin deficiency, immunity, and others. The food supplements segment is poised to witness a CAGR of 9.9% over the forecast years. Most of the products are consumed as supplements to correct the nutritional deficiencies and to ensure adequate nutritional intake for the human body.

The European Commission has established rules to ensure proper labeling of products consumed as food supplements. This, in turn, is likely to positively influence the growth of the market during the forecast period.

Global adult vitamin gummies market

In the weight management segment, the product is expected to witness a CAGR of 9.4% in terms of revenue over the same period. Rising awareness regarding weight management among working professionals, on account of increasing concerns regarding obesity disorders, is estimated to boost the utilization of supplements.

Nutraceutical manufacturers use vitamin ingredients and natural fruit flavors to produce gummies for weight management. For instance, Hydroxycut manufactures and distributes nutritional supplements including vitamin B (C. Canephora robusta) gummies for weight loss. This trend is anticipated to stimulate the growth of the market over the forecast period.

The deficiency application segment is projected to lose market share over the forecast period owing to drifted patterns of consuming the product as consumers are more focused on the intake of food supplements that are fortified with nutrients. Vitamin E supplements are recommended by medicinal practitioners globally for maintaining the immune system owing to their ability to function as antioxidant agents.

Regional Insights

The market in North America was estimated at USD 1.64 billion in 2017. It is poised to exhibit a CAGR of 8.8% during the forecast period. A shift in inclination towards healthier lifestyles coupled with rising consumer health concerns regarding chronic diseases in developed markets, including the U.S. and Canada, is likely to play a crucial role in boosting their nutritional requirements.

Asia Pacific accounted for over 18.0% of the overall revenue in 2017. It is expected to post a CAGR of 11.0% during the forecast period. The demand for adult vitamin gummies is anticipated to grow on account of changing consumption patterns, affordability, and ease in the availability of products infused with various flavors to suit different flavors. Increasing health concerns regarding chronic diseases are projected to augment the importance of proper nutritional intake among all age groups. This trend is poised to foster the utilization of the product in the near future.

Europe is likely to experience healthy growth over the forecast period. The rising trend of online shopping in countries such as Germany, the U.K., and France is expected to contribute significantly to the sales of the product over the forecast period.

Adult Vitamin Gummies Market Share Insights

Industry is exceptionally aggressive with organizations undertaking a few activities including regular mergers, acquisitions, capital extension, and strategic alliances. Established players are concentrating on expanding their share in the arena alongside productivity through technological innovation. The market is dependent upon raw material suppliers and manufacturers, which are primarily concentrated in the U.S., China, India, and Brazil.

Organizations are concentrating on ideal business development by actualizing different development techniques. They are framing strategic alliances with strong players of the specific province and sharing innovative expertise for food supplements and pharmaceutical sectors. Some of the key companies present are Pfizer; Church & Dwight Co.; Bayer Inc.; and Pharmavite LLC.

The burgeoning popularity of e-commerce portals as a medium to purchase industrial commodities as well as consumable items is estimated to open new avenues for manufacturers. Cash on delivery and service benefits, including 24-hour aftersales services, are anticipated to be the key features supporting the growth of e-commerce portals as distribution channels in the near future.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Revenue in USD Million & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, MEA

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., U.K., Germany, China, India, Japan, Brazil,

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Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global adult vitamin gummies market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Single Vitamins

    • Multi-Vitamins

    • Type III & Others

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Food Supplements

    • Vitamin Deficiency

    • Weight Management

    • Immunity

    • Others

  • Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

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