Alcoholic Beverage Packaging Market Size, Share & Trends Analysis Report By Product (Plastic, Paper & Paperboard, Glass, Metal), By Application (Beer, Spirits, Wine), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global alcoholic beverage packaging market size was valued at USD 60.34 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2019 to 2025. Rising demand for premium alcoholic beverages including craft beer is expected to promote market growth. The rising popularity of shim drinks is also said to have a positive impact on market growth over the forecast period.

Over the past few years, various research studies revealed that the moderate consumption of good-quality alcohol may lower the risk of kidney stones and other health issues. For instance, beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help prevent Cardiovascular Diseases (CVDs) and support muscle rebuilding.

Moreover, it helps improve the cholesterol level and increases HDL levels. Thus, rising awareness about such benefits is expected to result in increased consumption of premium alcoholic drinks, which will boost the market growth. In addition, the influence of corporate culture is also anticipated to spur the demand for such beverages, thereby driving the market.

The advent of new and attractive packaging solutions in alcoholic drinks packaging, such as bag-in-box, ceramic glass bottles, bag-in-tube, and whiskey pouches, is also projected to support market growth. Moreover, extensive R&D to introduce biodegradable and sustainable packaging materials due to rising environmental concerns will fuel the market development.

Product Insights

Glass material segment led the global alcoholic beverage packaging market in 2018 and is expected to retain its leading position over the forecast period. Glass is 100% biodegradable and thus is widely preferred in alcoholic beverage packaging. In 2016, there were 4.74 billion wine bottles produced in the United States, according to the Wine Institute of America. Moreover, the rising demand for beer in European and Latin American countries is projected to boost the demand for glass packaging.

In addition, these materials are highly durable, water-resistant, and have a flexible structure, which also boosts their demand. However, the plastic segment is expected to witness the fastest CAGR of 6.2% from 2019 to 2025 as this helps form lighter, thinner, and compact packaging. Currently, there are more than 30 different types of plastics being used for packaging. Furthermore, manufacturers are investing in flexible plastic packaging, which will also have a positive impact on segment growth.

Application Insights

Beer was the largest application segment in 2018 and the segment will expand further due to increasing consumption of beer. Furthermore, improving brewing technologies coupled with the usage of best-quality raw materials has boosted the products demand. Major breweries are launching their products in developing countries, such as India, which is also likely to contribute to the segment growth. For instance, in June 2018, Victory Brewing Company introduced its standard lager beer in the Indian market.

Wine application segment is projected to witness the fastest CAGR of 5.2% from 2019 to 2025. Product innovation, in terms of package designing, is the key factor for segment growth. For instance, in February 2019, Bride Valley Vineyard, a sparkling wine producer, introduced a Cremant in a stripped-back packaging.

Regional Insights

North America and Europe jointly held a share of more than 50% of the global market in 2018. These regions are expected to witness growth in the future as well owing to increased consumption of premium alcoholic beverages including spirits and wines. For instance, the U.S. has been witnessing a growing demand for vodka. Europe has been witnessing high demand for flavored beer as one of the premium drinks. Asia Pacific is projected to be the fastest-growing regional market owing to the increasing consumption of alcoholic beverages. Moreover, rising population and disposable income levels along with rapid urbanization in countries, such as China, India, and Thailand, are further anticipated to boost the market growth. The introduction of new products, in terms of flavors, will also fuel the market development. For instance, in November 2018, De Brabandere Brewery launched a premium beer, ‘hopper’, in collaboration with Brindco, one of the prominent importer of alcoholic beverages. The product is offered in two variants, Blonde and a Witbier.

Key Companies & Market Share Insights

Technological and product development is the key strategy undertaken by most of these companies to gain maximum market share. For instance, in January 2019, Saxon Packaging Ltd. claimed a 61% increase for paper-based packaging solutions for low-alcohol drinks. Some of the prominent players in the alcoholic beverage packaging market include:

• Crown Holdings, Inc.

• United Bottles & Packaging

• Vetreria Etrusca S.p.A.

• Owens-Illinois (O-I), Inc.

• Orora Packaging Australia Pty. Ltd.

• Encore Glass

• Creative Glass

• Ball Corp.

• Tetra Pak International S.A.

• Brick Packaging, LLC

Alcoholic Beverage Packaging Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global alcoholic beverage packaging market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Plastic

  • Paper & Paperboard

  • Glass

  • Metal

• Application Outlook (Revenue, USD Billion, 2015 - 2025)

  • Beer

  • Wine

  • Spirits

  • Others

• Regional Outlook (Volume, Tons; Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa