Alcoholic Drinks Market Size, Share & Trends Analysis Report By Type (Beer, Spirits, Wine, Cider, Perry & Rice Wine, Hard Seltzer), By Distribution Channel (Pub, Bars & Restaurants, Internet Retailing, Liquor Stores), By Region, And Segment Forecasts, 2025 - 2030

Alcoholic Drinks Market Size & Trends

The global alcoholic drinks market size was estimated at USD 1,762.12 billion in 2024 and is projected to grow at a CAGR of 9.7% from 2025 to 2030. This growth is primarily driven by the increasing consumption of premium beer in developed markets such as the U.S. and the UK. Additionally, rising demand for beer, wine, and dark spirits contributes to higher sales of alcoholic beverages. Furthermore, the growing popularity of pubs, bars, and restaurants is expected to fuel the market expansion during the forecast period. Also, the market is growing due to the increasing acceptance of uniquely flavored beers that are believed to aid digestion.

The increasing demand for artisanal spirits in developing markets like China and India is expected to drive the growth of the alcoholic drinks market. A notable opportunity lies in the rising demand for affordable, value-added hard seltzer types. However, the growing preference for non-alcoholic beverages is creating challenges for market growth. In response, key players are focusing on launching cordials and liquors with lower alcohol content to support human health.

Investment from leading UK-based companies in high-quality Scotch whisky also fuels market expansion. Major players are sourcing premium cider, perry, and rice wine. In the U.S., the growing demand for lower-calorie beer supplements is further boosting industry growth. Additionally, the opportunity to offer value-added hard seltzers at competitive prices is likely to benefit the market in the near future, positioning it for strong performance throughout the forecast period.

However, the shift towards non-alcoholic beverages continues to challenge market growth. Furthermore, entering the alcoholic drinks industry requires significant capital investment, resources, and legal certifications from government authorities, leading to long processing times that may limit expansion. The increasing focus on health-conscious consumers is also expected to restrict overall market growth. In response, key players are introducing cordials and liquors with reduced alcohol content to broaden their consumer base. Companies like Asahi are implementing strategies such as offering complimentary beer with bulk orders, a tactic known as the "Quarter Strategy," to expand their market share.

Type Insights

Beer accounted for a market share of 36.8% of the global revenues in 2024. The market is mainly driven by rising demand for a diverse range of beers, including ale, German-style altbier, and special types like ordinary bitter. The increasing popularity of California common beer is anticipated to drive market growth in the coming years. Additionally, the rising demand for Belgian-style Flanders, known for providing B-group vitamins, is expected to boost beer sales throughout the forecast period.

Wine accounted for a market share of 23.4% of the global revenues in 2024. Wine offers numerous health benefits, including providing antioxidants that promote longevity, a key factor driving the segment's growth. Additionally, wine can help guard against harmful inflammation and heart disease, further supporting overall health. Red wine, in particular, contains higher levels of antioxidants, which can reduce the risk of heart disease and prevent coronary artery disease. These health advantages are expected to contribute to the growth of the wine segment throughout the forecast period.

The hard seltzer market is projected to grow at a CAGR of 15.8% from 2025 to 2030. This growth is attributed to the increasing demand for arctic chill ginger-lime hard seltzer in Europe. In the U.S., Bud Light Seltzer Strawberry is emerging as a popular trend to meet the rising demand for fruit-flavored alcoholic beverages. Additionally, sales in the spirits segment are expected to see a boost during the assessment period, driven by the growing popularity of orange guava hard seltzer.

Distribution Channel Insights

Sales of alcoholic drinks through liquor stores accounted for a share of 27.6% of the global revenues in 2024. Rapid urbanization in emerging economies is creating a network of interconnected liquor stores. The increasing trend of consumers embracing Western culture is expected to drive the growth of the alcoholic drinks market. Domestic liquor stores are offering a diverse range of alcoholic beverages at lower prices, which is anticipated to boost segment growth further. Additionally, supportive measures taken by various governments worldwide to simplify the liquor licensing process are expected to propel market expansion.

Sales of alcoholic drinks through pubs, bars & restaurants accounted for a share of 18.8% of the global revenues in 2024. The increasing trend among the young population to spend more time in pubs, bars, and restaurants is one of the major factors increasing the sales of alcoholic drinks in this segment. Further, the growing development of restaurants and bars in developed countries is accelerating the growth of alcoholic drinks sales in pubs, bars, and restaurants segment during the forecast period.

The sales of alcoholic drinks through internet retailing are anticipated to grow at a CAGR of 11.9% from 2025 to 2030. This growth can be attributed to suppliers increasingly adopting advanced e-commerce technologies. Online retailing is enabling convenient doorstep delivery of liquor, driving market expansion. The rising demand for super-premium wine types via e-commerce platforms is also contributing to this growth. In the U.S., private firms are taking proactive steps to meet the growing demand for alcoholic beverages through e-commerce channels, further boosting the market.

Regional Insights

The alcoholic drinks market in North America accounted for a share of 33.5% of the global revenue in 2024. This growth is driven by the rising demand for polished malt Scotch whiskey in the U.S. and Canada. In the U.S., the growing trend of embracing classic alcoholic beverage brands like Arnold Palmer Spiked Half & Half, Bergenbier, and Burgasko is expected to further fuel market expansion. Additionally, financial support from private firms in Canada to acquire premium alcoholic beverages is anticipated to strengthen market growth.

U.S. Alcoholic Drinks Market Trends

The alcoholic drinks market in the U.S. is projected to grow at a CAGR of 9.3% from 2025 to 2030. One of the key drivers of the market is the increasing consumer demand for premium and craft beverages. For instance, the rise in popularity of craft beers and artisanal spirits, such as locally produced whiskey and gin, has contributed to market growth. Consumers are willing to pay a premium for unique flavors and high-quality ingredients, as seen in the growing success of brands like Tito’s Handmade Vodka and Sierra Nevada’s craft beers.

Europe Alcoholic Drinks Market Trends

The alcoholic drinks market in Europe is projected to grow at a CAGR of 9.8% from 2025 to 2030. Europe is one of the largest producers and consumers of alcoholic drinks globally. Leading companies such as Carlsberg A/S, Diageo Plc, and Anheuser-Busch InBev SA/NV are employing various marketing strategies to stay competitive, which significantly contributes to the growth of the alcoholic drinks market in the region.

The alcoholic drinks market in UK is projected to grow at a CAGR of 9.4% from 2025 to 2030. One of the primary drivers of the market is the increasing consumer preference for premium and craft beverages. This trend is reflected in the growing popularity of craft beers and artisanal spirits, such as small-batch gin and whiskey, with brands like BrewDog and Tanqueray leading the way. Additionally, the rising trend of health-conscious drinking has spurred demand for low-alcohol and alcohol-free alternatives, exemplified by the success of brands like Seedlip and Heineken 0.0.

Germany alcoholic drinks market is projected to grow at a CAGR of 10.4% from 2025 to 2030. The major growth factors include the strong cultural tradition of beer consumption and the rising popularity of premium spirits. The country's renowned beer culture, exemplified by brands such as Paulaner and Bitburger, continues to thrive, with consumers increasingly seeking craft and specialty beers that offer unique flavors and brewing techniques.

Asia Pacific Alcoholic Drinks Market Trends

The alcoholic drinks market in the Asia Pacific is projected to grow at a CAGR of 10.4% from 2025 to 2030. This growth can be attributed to the rising demand for agave-based spirits in emerging economies like China and India, where the appetite for alcoholic beverages is on the rise. The growing trend of consuming local spirits, such as Black Label, VAT69, and McDowell's whiskey, is significantly boosting market expansion in India. Meanwhile, the increasing popularity of diverse flavors in beer, gin, and tequila in China is expected to exhibit the fastest growth rate during the forecast period.

Central & South America Alcoholic Drinks Market Trends

The alcoholic drinks market in Central & South America is projected to grow at a CAGR of 8.9% from 2025 to 2030. The market is primarily driven by the increasing popularity of local spirits and a growing cocktail culture. The region's rich heritage of producing spirits, such as tequila and mezcal in Mexico, is significantly contributing to market growth. Brands like Patrón and Don Julio have become synonymous with high-quality tequila, appealing to both local and international consumers.

Middle East & Africa Alcoholic Drinks Market Trends

The alcoholic drinks market in the Middle East & Africa is projected to grow at a CAGR of 9.7% from 2025 to 2030. The growth is driven by several factors, including changing social attitudes towards alcohol consumption and an increase in tourism. In countries like South Africa, the wine industry is flourishing, supported by a rich tradition of wine production in regions such as Stellenbosch and Paarl, with brands like Nederburg and KWV gaining international recognition.

Key Alcoholic Drinks Company Insights

Companies are mainly focused on launching old-aged rum types to meet the increasing demand for alcoholic drinks. The prime key players are focusing on maintaining the bizarre taste of alcoholic beverages. However, implementing e-commerce sales methodologies has its unique challenges and limitations. Multiple companies are targeting the expansion and launch of premium beer types in the market for alcoholic drinks.

Recent Developments

• In March 2024, Anheuser-Busch InBev and PepsiCo announced the introduction of Svns Hard 7Up in Canada. This new alcoholic beverage aims to tap into the growing market for innovative RTDs (ready-to-drink beverages) that cater to changing consumer preferences.

• In June 2023, the creators of Betty Buzz, a sparkling beverage brand, unveiled Betty Booze, a new line of gourmet low-alcohol sparkling cocktails. This launch is part of the company's broader strategy to attract new audiences and occasions by redefining the traditional tastes associated with sparkling beverages.

Alcoholic Drinks Market Report Scope

Global Alcoholic Drinks Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global alcoholic drinks market report based on type, distribution channel, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Beer

  • Spirits

  • Wine

  • Cider, Perry & Rice Wine

  • Hard Seltzer

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Pub, Bars & Restaurants

  • Internet Retailing

  • Liquor Stores

  • Grocery Shops

  • Supermarkets

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia