The global anti-aging services market size was valued at USD 23.45 billion in 2018. It is poised to expand at a CAGR of 5.3% over the forecast period. The market has been shaped by constantly changing customer demands. Since majority of customer base in the market has become social media savvy, awareness about anti-aging solutions has been on a rise. Hence, providing innovative and effective products & services has become imperative for market players.
Surging demand for anti-aging skin care solutions is one of the primary growth stimulants for the market. It will continue to increase as millennial population ages. Technological developments in the beauty industry have given rise to various aesthetic enhancement procedures and services.
In addition, entry of various Asian market players in the anti-aging domain and increased adoption of preventive Botox procedures by millennial customers in recent years have supported the growth of the market. Advent of new anti-aging services in Europe and Asia Pacific, thanks to improving living standards, has also helped the market gain momentum.
Rising consumer incomes and changing lifestyles are fueling the demand for preventive anti-aging solutions. Heightened awareness has resulted in upswing in the demand for premium luxury products. The global anti-aging industry seems to be developing continuously, more than ever, as more companies are now offering their products through e-commerce as well.
In terms of revenue, liposuction procedures held a prominent position in the market in 2018. These procedures have gained popularity due to increased influence from social media. Technological advancements and growing awareness about the procedures are contributing to the growth of the segment.
Botox, on the other hand, is projected to exhibit the fastest growth rate in the coming years. Botox and other dermal fillers are anticipated to remain the top non-invasive anti-aging treatments throughout the forecast horizon. In September 2018, Allergan announced results of its clinical trial based on effects of high dose of Botox in patients with glabellar lines. It was observed that higher doses were well tolerated and safe in all patients studied during clinical trials.
Based on demographics, the anti-aging services market has been segmented into baby boomers, generation X, and generation Y. In terms of revenue, generation X dominated the market in 2018. Growing focus on physical appearance along with increased disposable incomes will supplement the growth of the segment.
Generation Y demographic group is estimated to witness an impressive growth rate over the forecast period. The demographic group mainly consists of millennial consumers, who are more aware of popular premium luxury brands such as Estée Lauder and Elizabeth Arden. Preference for premium skincare brands has been increasing among millennial population group.
In 2018, North America was the leading revenue contributor in the global arena. The regional market is driven by rising aged population, especially generation Y, who are more concerned about beauty, wellness, and physical appearance. Asia Pacific is expected to register the highest CAGR over the forecast period.
In this region, a large pool of customers is now willing to invest more in anti-aging skin care. In addition, presence of prestige and ultra-prestige anti-aging skin care brands in the region have now strengthened due to rising customer demand.
Allergan, Inc.; Beiersdorf AG; Cynosure; Lumenis; Solta Medical, Inc.; Procter & Gamble; Estee Lauder, Inc.; and Elizabeth Arden are some of the key players in the global market. These companies have a well-established network of suppliers and customers, which helps in strengthening their market position.
The market is highly competitive and fragmented in nature. Market dynamics change rapidly due to constantly changing customer preferences and industry trends. Intense competition between companies in this market is based on factors such as brand strength, pricing structure, product assortments, availability, product efficacy, perceived value, value-added customer services, social media presence, advertising, new product introductions, and other promotional activities.
Some of the companies are substantially larger, more diversified, and have greater marketing and financial resources. Large companies in the anti-aging skin care domain rely on a combination of acquisition of other companies and internal brand development to strengthen their market position. Additionally, premium companies focus on scientific efficacy of their products and utilize social media platforms to reach out to their potential customer base for up-selling.
Base year for estimation
Actual estimates/Historical data
2015 - 2016
2019 - 2026
Revenue in USD Million & CAGR from 2019 to 2026
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
U.S., Canada, U.K., Germany, France, Italy, Spain, Switzerland, Netherlands, Belgium, Japan, China, India, Australia, Singapore, Thailand, South Korea, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, United Arab Emirates
Revenue forecast, company share, competitive landscape, growth factors & trends
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis on latest trends in each of the sub-segments from 2015 to 2026. For this study, Grand View Research has segmented the global anti-aging services market report based on services, demographics, and region:
Type Outlook (Revenue, USD Million, 2015 - 2026)
Intense Pulsed Light (IPL)
Demographics Outlook (Revenue, USD Million, 2015 - 2026)
Regional Outlook (Revenue, USD Million, 2015 - 2026)
Middle East & Africa
United Arab Emirates
b. The global anti-aging services market size was estimated at USD 24.6 billion in 2019 and is expected to reach USD 25.9 billion in 2020.
b. The global anti-aging services market is expected to grow at a compound annual growth rate of 5.3% from 2019 to 2026 to reach USD 35.4 billion by 2026.
b. North America dominated the anti-aging services market with a share of 42.7% in 2019. This is attributable to the rising aged population, especially generation Y, who are more concerned about beauty, wellness, and physical appearance.
b. Some key players operating in the anti-aging services market include Allergan, Inc.; Beiersdorf AG; Cynosure; Lumenis; Solta Medical, Inc.; Procter & Gamble; Estee Lauder, Inc.; and Elizabeth Arden.
b. Key factors that are driving the market growth include awareness about anti-aging solutions and technological developments in the beauty industry.
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Multiple therapeutic regimens are being followed across the globe in attempts to come up with a reliable treatment for Covid-19. One line of treatment includes the use of hydroxychloroquine, while a second treatment line focuses to use antiviral drugs used in the disease management of HIV. Both these approaches have surged demand from advanced antivirals and antimalarial drugs. This impacts the drug manufacturers as an off label indication for these drug classes has to be worked upon. At the moment, the WHO has not prescribed any of these approaches, neither they have commented if one is better than the other. The report will account for Covid19 as a key market contributor.