Aromatherapy Market Size, Share & Trends Report

Aromatherapy Market Size, Share & Trends Analysis Report By Product (Consumables, Equipment), By Mode of Delivery (Topical, Aerial), By Application, By Sales Channel, By End-use, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-573-1
  • Number of Pages: 125
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the aromatherapy market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for aromatherapy market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of aromatherapy market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Aromatherapy Market Categorization:

The aromatherapy market was categorized into six segments, namely product (Consumables, Equipment), mode of delivery (Topical Application, Aerial Diffusion, Direct Inhalation), application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Scar Management), distribution channel (DTC, B2B), end-use (Home Use, Spa & Wellness Centers, Hospitals & Clinics, Yoga & Meditation Centers), and region (North America,  Europe, Asia Pacific, Latin America, and Middle East & Africa)

Segment Market Methodology:

The aromatherapy market was segmented into product, mode of delivery, application, distribution channel, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The aromatherapy market was analyzed at a regional level. The globe was divided into North America,  Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty countries, namely, the U.S.; Canada; Germany; the UK; France; Italy; Spain; Russia; Japan; China; India; South Korea; Singapore; Australia; Argentina; Mexico; Brazil; South Africa; Saudi Arabia; UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Aromatherapy market companies & financials:

The aromatherapy market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • dōTERRA - dōTERRA is a company that focuses on producing high-quality essential oils for therapeutic purposes. The company's main business segments include essential oils, which consist of single oils and proprietary blends, and other products in personal care, supplements, and weight management. dōTERRA has developed its testing process called Certified Pure Therapeutic Grade (CPTG) to ensure the purity and quality of its oils. With a vast network of over 3 million independent distributors, known as Wellness Advocates, dōTERRA products are sold worldwide. The company's products are marketed in approximately 100 countries and operates corporate offices in 17 nations.

  • Young Living Essential Oils - Young Living Essential Oils is a renowned company focusing on essential oils and products for overall well-being. Their extensive range of offerings includes a variety of essential oils, including single oils, blends, massage oils, and roll-ons. Additionally, they offer diffusers and accessories to enhance the aromatherapy experience. Apart from these, Young Living Essential Oils also provides a diverse range of products, such as personal care items, oral care products, animal care solutions, natural cleaning alternatives, home purification systems, family health essentials, and over-the-counter remedies. With offices in Australia, Canada, and Europe, as well as in Japan and Singapore, and farms spread across the globe, Young Living Essential Oils has established its presence in 30 countries spanning six continents.

  • Mountain Rose Herbs - Mountain Rose Herbs is a renowned manufacturer of herbal and botanical products, catering to customers in the United States, Canada, and other countries. The company specializes in crafting single and blended essential oils, aroma sprays, candles, diffusers, burners, hydrosols, organic herbs, spices, and teas. Mountain Rose Herbs offers its diverse range of products through online platforms, physical retail stores, mail orders, and call centers. Notably, it holds the distinction of being one of the longest-standing Fair Trade Certified suppliers of medicinal herbs in the United States.

  • Edens Garden - Edens Garden specializes in offering therapeutic-grade essential oils. This company is dedicated to providing a wide range of aromatherapy products, including individual essential oils, synergy blends, carrier oils, roll-ons, and hydrosols. Additionally, Edens Garden takes pride in manufacturing essential oils specifically designed for children.

  • Frontier Co-op - Frontier Co-op is a company that focuses on the production and distribution of natural and organic products. Their product range includes herbal teas, spices, personal care items, aromatherapy products, and baby care essentials. They market their products under the brand names Aura Cacia and Simply Organic. Frontier Co-op sells its products through various channels, including product and specialty stores and online platforms, catering to customers in the United States and Canada. In December 1997, the company underwent a name change from Frontier Cooperative Herbs, Inc.

  • Rocky Mountain Oils, LLC - Rocky Mountain Oils operates as a direct-to-consumer business specializing in the manufacturing and distribution of essential oils. Their product range includes single oils, blended oils, carrier oils, and roll-ons, catering to both adults and children. Additionally, the company produces diffusers and conducts GC/MS test results to ensure the quality and authenticity of their essential oils.

  • Plant Therapy Essential Oils - Plant Therapy Essential Oils is a renowned enterprise that focuses on producing individual, organic roll-on essential oils and a range of synergy blends. Additionally, the company offers various product categories, such as Kids Safe and Body Care. The Body Care line encompasses carrier oils, hydrosols, and an array of personal care products.

  • Florihana - Florihana Distillerie is a company specializing in the production and promotion of organic cosmetics, essential oils, hydrosols, vegetable oils, aromatic plants, diffusers, and various related accessories. With its production facility located in Finland, the company also operates offices in Japan, China, and France.

  • Biolandes - Biolandes specializes in the production and promotion of fragrances, including essential oils, natural extracts, organic essential oils, and organic natural extracts. With a presence in 7 countries, the company operates nine production sites strategically located in Turkey, Spain, Madagascar, Morocco, Bulgaria, Comoros, and France. Additionally, Biolandes has established a vast network of distributors directly selling their high-quality products.

  • Falcon Essential Oils - Falcon Essential Oils specializes in the production and promotion of essential oils, carrier oils, and linseed oils. These oils are carefully manufactured and widely utilized in manufacturing pharmaceuticals, beauty products, soaps, incense sticks, and nutraceuticals, among various other applications.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Aromatherapy Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Aromatherapy Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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