The global aromatherapy market size was valued at USD 1.3 billion in 2018 and is projected to witness 10.4% CAGR over the forecast period. Rising awareness about therapeutic uses of essential oils is anticipated to drive the growth.
Aromatherapy is an alternative medicine therapy used to treat many disorders. These medical applications include skin-related problems, pain management, insomnia, cardiovascular and respiratory disorders, digestion problems, cold and cough, immune system functioning, anxiety, and wound healing.
People with acne problems often opt for therapeutic grade essential oils. Burn scars can also be cured with aromatherapy products. In addition, pain caused by burn may be treated with this therapy. Plastic and Aesthetic Research estimated that burns cause 1,000,000 accidents every year in Brazil. This is expected to generate huge demand for aromatherapy products.
Essential oils are extracted from plants and are processed naturally to form organic products. These products are nontoxic, hence, safe for inhalation. As a result, aromatherapy is used as an alternative to pharmaceutical drugs. Numerous adverse effects associated with pharmaceuticals are encouraging the use of these naturally developed products. For instance, rosemary oil can cure a person suffering from both headache and cold and cough, if inhaled. In addition, it can be a good skin and hair care solution if used topically.
Furthermore, pharmaceuticals might damage healthy cells along with the diseased ones, for instance, in case of cancer therapy. Thus, extensive research is being carried out to study the benefits of essential oils in the management of brain cancer due to the fact that the molecular size of many drugs is large, which makes them ineffective as a treatment solution. On the other hand, essential oils have tiny sized molecules that work effectively without harming the brain. Thus, these products, as a naturally processed medicine have immense potential in treating chronic diseases without damaging the surrounding tissues.
On the basis of product, consumables held the largest share of the aromatherapy market in 2018 due to the increasing therapeutic application of essential oils for various disease conditions. These products possess immense healing properties in a natural way, thereby, making them a lucrative segment. For instance, Aura Cacia Lavender Harvest Essential Oil manufactured by Frontier Natural Products is a blended oil used for relaxation.
Consumables are segmented into essential and carrier oils. Essential oils are sub-segmented into singles and blends. For instance, Evening Primrose is a carrier oil, manufactured by Edens Garden. It is used for skin care and treatment of heart diseases.
The equipment segment is expected to exhibit significant growth over the forecast period due to the introduction of various innovative diffusers, for instance, Bamboo Diffuser by Young Living Essential Oils used for relaxation. Diffusers are emerging products that are likely to pose huge growth opportunities. Introduction of novel and innovative diffusers is anticipated to propel their demand over the forecast period.
Ultrasonic diffusers held a significant market share in 2018 due to various benefits offered by these products. These diffusers do not require heat and can provide long-lasting fragrance. For instance, Aria Ultrasonic Diffuser, manufactured by Young Living Essential Oils is an ultrasonic diffuser used for relaxation.
On the basis of mode of delivery, topical application led the market in 2018 due to the fact that people with skin-related problems prefer topical application of aromatherapy products. Topical application gives these products high ability to fight against chronic skin-related issues. For instance, Deep Blue by doTERRA International is used topically for pain management and relaxation.
On the other hand, aerial diffusion is expected to showcase lucrative CAGR over the forecast period due to high efficiency of this method in the treatment of cold and flu coupled with growing demand for diffusers. Evaporative diffusion is also a growing segment, which is anticipated to propel the demand for this mode of delivery in the forthcoming years.
Direct inhalation is also anticipated to witness attractive growth over the forecast period due to the effectiveness of this method in treating a variety of respiratory disorders. Rising consumer preference for natural products has increased the demand for such modes of delivery, making them effective substitutes for pharmaceutical drugs.
On the basis of application, relaxation held the largest market share in 2018 due to the factors such as growing number of people suffering from anxiety. Many people who prefer natural and herbal treatment opt for aromatherapy products to manage stress.
Skin and hair care is anticipated to showcase lucrative CAGR over the forecast period due to rising number of skin problems. Skin rashes, skin allergies, and acne are some of the common skin disorders that can be treated with aromatherapy. Eczema is also a severe skin disorder that can be cured with these products.
Pain management held a significant market share in 2018 owing to the immense healing properties offered by these products. Aromatherapy has proved to be very effective in dealing with chronic pain related issues including migraine and severe headaches and lower back, leg, neck, facial, and other muscular pain.
Cold and cough is anticipated to exhibit significant CAGR over the forecast period due to the high prevalence of cold and flu among children. Aromatherapy is highly effective in treating cold and cough. Although many people still opt for antibiotics, essential and carrier oils have been proven to be very effective in the long run.
On the basis of distribution channel, Direct-to-Consumer (DTC) sales accounted for the largest market share in 2018 owing to ease of buying and the necessity to explore the scent and effectiveness of the product prior to purchase and usage. Emergence of e-commerce is anticipated to propel market growth with consumers opting for simple buying procedures.
It is crucial to smell fragrances when it comes to these products before purchasing them. Hence, in 2018, retail stores held the largest market share in terms of revenue in the DTC segment. Business-to-business segment includes the transactions between manufactures and different commercial organizations, such as pharmaceutical companies, wholesalers, and hospitals and clinics among others.
On the basis of end use, home use segment led the market in 2018, owing to high usage of the products for therapeutic purposes. Increased usage of aromatherapy for various applications such as relaxation and for treatment of insomnia in homecare settings is a key factor that can be attributed to the growth.
Spa and wellness centers accounted for a relatively large market share in 2018. People visit spa and wellness centers for relaxation and stress relief. In these end-use settings, aromatherapy products promote stimulation of circulatory, lymphatic, and musculoskeletal systems, thereby enhancing immunity.
The products also find application in hospital and specialty clinics. They help speedy recovery, improve blood circulation, ease digestion, and reduces anxiety, nausea, and stress. As it is a noninvasive technique, hospitals are adopting aromatherapy to aid patient healing.
In 2018, North America led the market due to the presence of majority of key players in U.S. Companies such as doTERRA International, Young Living Essential Oils, and Frontier Natural Products Co-op are based in U.S. with an extensive product portfolio in the field of aromatherapy.
Europe also held significant market share in 2018 owing to lucrative trade opportunities for essential oils. Rising import and export of these products in European countries has led to increased awareness about aromatherapy as an alternative medicinal therapy in this region. Moreover, its huge disposable income and purchasing power has also propelled the demand for diffusers.
Asia Pacific is expected to register the highest growth over the forecast period owing to the rising number of burn accidents in India, thereby, raising the demand for essential and carrier oils for treating the burn scars. Lucrative trading opportunities for essential oils in China and Japan and rising prevalence of various disorders in India has resulted in high regional growth.
Some of the major companies include dōTERRA, Edens Garden, Young Living Essential Oils, Frontier Natural Products Co-op, Rocky Mountain Oils, Rocky Mountain Oils, LLC, Plant Therapy Essential Oils, FLORIHANA, Biolandes, and Falcon Essential Oils.
Key strategies undertaken by these players are strategic partnerships, new product developments, and geographical expansions. For instance, in 2018, Plant Therapy, Inc. announced the launch of Caraway Seed CO2, Cubeb 100, and Bergamot Mint essential oils, as an addition to their already extensive essential oils portfolio.
Base year for estimation
Actual estimates/Historic data
2015 - 2017
2019 - 2026
Revenue in USD Million & CAGR from 2019 to 2026
North America, Europe, Asia Pacific, Latin America, & MEA
U.S., Canada, U.K., Germany, France, Italy, Spain, Russia, Japan, India, China, South Korea, Singapore
Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE
Revenue forecast, company share, competitive landscape, growth factors, and trends
15% free customization scope (equivalent to 5 analyst working days)
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global aromatherapy market report on the basis of product, mode of delivery, application, distribution channel, end use, and region:
Product Outlook (Revenue, USD Million, 2015 - 2026)
Mode of Delivery Outlook (Revenue, USD Million, 2015 - 2026)
Application Outlook (Revenue, USD Million, 2015 - 2026)
Skin & Hair Care
Cold & Cough
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2026)
End Use Outlook (Revenue, USD Million, 2015 - 2026)
Spa & Wellness Centers
Hospitals & Clinics
Yoga & Meditation Centers
Regional Outlook (Revenue, USD Million, 2015 - 2026)
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