The growth of Artificial Intelligence (AI) in marketing can be attributed to the growing demand for customer-driven marketing and application. This market's growth is being driven by the increasing adoption of customer-centric marketing tactics. Customers are a company's most valuable asset. Businesses must focus on developing long-term relationships with their customers in order to flourish in the competitive AI in marketing market. Companies have become more customer-centric as their marketing tactics have moved from product-driven to customer-centric. By implementing the modifications, the company is better equipped to understand its customers and forecast their behavior based on their purchases. Delivering outstanding customer experiences to both existing and future consumers is a crucial component of customer-centric strategy for increasing repeat orders, customer loyalty, and business success.
The majority of diverse companies, sectors, enterprises, and corporations' production, manufacturing, and other functional units were being digitalized due to the COVID-19 pandemic. The widespread detection of the novel coronavirus aided in the adoption of digital software and solutions to increase productivity and improve the market's ability to adapt to and develop the global supply chain system and management. The market is being pushed by the need for artificial intelligence to be utilized in areas such as marketing and promotion in order to compete globally. The pandemic has produced considerable challenges for organizations, leading to an increase in demand for the adoption of AI services and solutions. The government is mainly allocating funds and investing in unique strategies to implement and understand the breadth of artificial intelligence in order to assist the global economy in dealing with the stagnant approach created by the spread of the epidemic.
On-cloud and on-premise are the two types of Artificial Intelligence (AI) in marketing market segmentation. The "On-Cloud" section of the AI in marketing market refers to AI-based marketing solutions hosted on cloud servers and available via the internet. When compared to on-premise AI solutions, this market provides advantages such as scalability, cheaper upfront costs, and easier deployment.
On the basis of technology, the market has been segmented into adaptive learning, machine learning, speech recognition, computer vision, advanced analytics, natural language generation and natural language processing. Machine learning brings ease to the process of data handling and is capable of performing calculations that previously seemed impossible. This exceptional abilities of machine learning are boosting the growth of this market.
Natural Language Generation
Natural Language Processing
By Industry Vertical
Retail & E-Commerce
Rest of Europe
Rest of APAC
Rest of LATAM
Middle East & Africa
Rest of MEA
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