Artificial Intelligence In Marketing Market Size, Share & Trends Analysis Report By Component (Software, Services), By Application (Social Media Advertising, Search Engine Marketing), By Technology, By End User Industry, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global artificial intelligence in marketing market size was estimated USD 20,447.1 million in 2024 and projected to grow at a CAGR of 25.0% from 2025 to 2030. The growing adoption of machine learning and artificial intelligence to offer increased acceptance of social networking platforms, individualized consumer experiences, and the rise of online shopping are the primary factors driving artificial intelligence in the marketing market expansion. For instance, Google Responsive Search Ads is a text ad format available in Google Ads, an online advertising platform developed by Google that enables advertisers to generate multiple headlines and descriptions for a single advertisement. Using the Google advertisement feature, entrepreneurs can start their ads by tailoring them to a geographic range, budgetary needs, and other factors.

AI assists marketers in better targeting and segmenting audiences and providing more personalized experiences. AI has been used to drive success in various industries, including automotive, insurance, finance, retail, and healthcare. AI is poised to increase the effectiveness, efficiency, and impact of advertising, from more precise target audiences to automating ad creation and delivery. For instance, IBM Watson, a data analytics processor developed in IBM's DeepQA project, uses artificial intelligence to assist retail companies in creating more personalized purchasing experiences by utilizing real-time data that more accurately reflects a customer's current purchasing status.  

The healthcare industry marketing can benefit from Artificial intelligence in many areas of medicine. Chatbots can assist healthcare marketers by increasing on-site engagement and conversion or directing potential patients to respond online, improving the overall patient experience. Predictive analytics enables forecasting of demographic groups' future behavior and creating marketing campaigns specific to each demographic or analyzing spikes in patient visits by town or time by analyzing demographic trends. Youper is a healthcare technology company dedicated to making mental health care. Youper's A.I. tracks and improves users' emotional health using quick, personalized conversations and psychological techniques.

Companies have gradually shifted from a product-driven marketing strategy to a customer-centric one. Businesses focus on developing long-term relationships with their customers to survive in the competitive Artificial intelligence in marketing market. The motivation for the change is to understand their customers better and predict consumer behavior based on product purchases. A customer-centric strategy focuses on providing exceptional customer experience before and after the sale to increase order repetition and customer loyalty and encourage business development. AI-powered tools can produce ad copy, images, and videos based on the advertiser's objectives, target market, and messaging. This can help advertisers create ads more quickly and efficiently and lower the cost of working with advertising agencies.

Component Insights

The services segment dominates the market, with a revenue share of 59.3% in 2024. The service segment of artificial intelligence in marketing refers to using AI to enhance customer service and support. AI-powered customer service tools are helping companies to deliver highly personalized service experiences. AI algorithms can provide customized recommendations and solutions by analyzing customer data, including purchase history and browsing behavior, improving customer satisfaction. Moreover, AI is helping companies to deliver faster, more efficient, and more personalized customer service experiences. As AI technology continues to evolve, we can expect to see even more innovative solutions in the service segment of artificial intelligence in marketing.

The software segment accounted to register significant CAGR over the forecast period. AI marketing software uses artificial intelligence technology to make automated decisions. Moreover, the decisions are based on data collected, analyzed, and interpreted based on market trends. For instance, Seventh Sense, a Virginia-based sales and marketing software platform, provides AI software to assist in optimizing the performance and engagement of email marketing campaigns and programs. The increasing use of AI software in various applications, including voice and image recognition apps on social networks, smartphone assistants, and software that serves advertisements on various websites, drives the segment's growth.

Application Insights

The content curation segment dominates the market, with a highest revenue share in 2024.  AI-powered content recommendation engines are becoming more sophisticated, using machine learning algorithms to analyze user behavior and preferences to provide personalized content recommendations. This allows marketers to deliver more relevant and engaging content to their audience, increasing the demand for artificial intelligence in marketing. Moreover, AI is being used to generate content, from blog posts to social media updates. Using natural language processing and machine learning algorithms, AI can create optimized content for specific audiences and channels, making it easier for marketers to produce content at scale.

The Virtual assistants segment accounted to register significant CAGR over the forecast period. Virtual assistants can be chatbots, digital avatars, or voice assistants that understand and respond to user requests using natural language processing, computer vision, and machine learning algorithms. Virtual assistance can improve the efficiency and effectiveness of human-computer interactions in various domains, including customer service, healthcare, finance, and education, which is responsible for segment growth. Alexa, Siri, and Google Assistant are examples of virtual assistants. With rising demand for convenience and personalized experiences, virtual assistance is expected to play a growing role in developing artificial intelligence in the marketing Market over the forecasted period.

End User Industry Insights

The media & entertainment segment dominates the market, with a significant revenue share in 2024. The rising AI advertising applications with significant traction are responsible for this high share. For instance, in January 2022, Cadbury, a U.K.-based confectionery company, launched an initiative that enabled small business owners to create their ads for free using a celebrity's voice and facial features using AI tools. In BFSI, AI virtual assistants track transactions, observe customer behaviour, and audit and log data to numerous compliance and regulatory systems, which propels the expansion of the BFSI segment.

The IT and telecommunications industries is expected to grow with a CAGR over 2025 to 2030. The industry has significant players in the Artificial Intelligence in Marketing market. The industry's major players are Google LLC, Facebook, Inc., Amazon.com, Inc., Microsoft Corporation, and IBM. The industry uses AI technologies to improve its marketing efforts and provides AI-powered marketing solutions to other companies. The IT & Telecommunications industry is experiencing significant growth in Artificial Intelligence in Marketing because of the increasing demand for personalized and data-driven marketing solutions.

Technology Insights

The Machine learning (ML) segment dominates the market, with the largest revenue share of in 2024. Computers can use ML technologies to understand, interpret, and generate human language, allowing them to perform tasks such as machine translation, sentiment analysis, question answering, and text generation. These technologies are commonly used in various applications, including virtual assistants, chatbots, and personalized recommendation systems. With the increasing volume of unstructured text data generated each day, ML is expected to grow and play an essential role in the development of AI.

The computer vision segment is expected to grow at the fastest CAGR during the forecast period.  Computer vision solutions can be adapted to specific aspects of social media. It can provide marketers with real-time information directly related to consumer behavior. For example, Meta Platforms, Inc., a U.S.-based technology company, employs a technology known as a DINO to train vision transformers (Vit). Moreover, without human intervention, this model can detect and classify objects in a video and image.

Regional Insights

North America artificial intelligence in marketing market dominates the market, with highest revenue share in 2024. The factor attributed to the region’s growth is the expansion of retail, BFSI, healthcare, automotive, and other industries. The region's numerous well-known technology firms are aware of the promising possibilities presented by Artificial Intelligence in Marketing. Moreover, small and large companies are using AI significantly in the region, especially compared to the rest of the world. North America significantly influences the AI market, and this region is predicted to continue expanding.

U.S. Artificial Intelligence In Marketing Market Trends

The U.S. military is rapidly integrating artificial intelligence (AI) into its operations to maintain a strategic edge over adversaries like China. A recent directive from President Biden emphasizes the urgency of adopting AI technologies, labeling them as "era-defining" for national security. This initiative aims to enhance decision-making, data processing, and combat simulations, while also addressing ethical concerns related to civil liberties. Major tech companies, such as Meta, are now allowing their AI models to be utilized for military applications, reflecting a shift towards collaborative innovations in defense. Overall, the Pentagon's focus on AI is seen as crucial for improving operational efficiency and ensuring the U.S. remains a leader in military technology.

Europe Artificial Intelligence In Marketing Market Trends

The integration of artificial intelligence (AI) in military operations across Europe is rapidly evolving, particularly in response to geopolitical tensions like the conflict in Ukraine. European nations are increasingly leveraging AI technologies for defense purposes, with applications ranging from unmanned aerial vehicles to autonomous underwater drones, enhancing capabilities in intelligence and deterrence against threats such as Russia1. However, the EU faces challenges in establishing a cohesive regulatory framework for military AI, as the proposed AI Act notably excludes military applications, leaving member states to navigate governance independently.

Asia Pacific Artificial Intelligence In Marketing Market Trends

Asia Pacific artificial intelligence in marketing market is expected to grow with the fastest CAGR from 2025 to 2030. The Asia-Pacific region is witnessing a significant transformation in military capabilities driven by artificial intelligence (AI), with countries like China, Japan, and India leading the charge. China is heavily investing in AI for military applications, enhancing its People's Liberation Army (PLA) capabilities in areas such as algorithmic warfare and autonomous systems, which could shift the regional power balance and challenge U.S. influence. Japan's Ministry of Defense has adopted its first AI policy to improve efficiency and effectiveness in defense operations amid a declining population, focusing on target detection and logistics support.

Key Artificial Intelligence In Marketing Company Insights

The market is characterized by strong competition, with a few major worldwide competitors owning a significant market share. The major focus is developing new products and collaborating among the key players.

Intel Corporation is a leading technology company with over 120,300 employees dedicated to shaping the future through innovative computing and connectivity solutions. The company emphasizes its commitment to artificial intelligence (AI) as a core component of its marketing offerings and development strategies. By transitioning from a PC-centric approach to a data-centric model, Intel is expanding its product line to include comprehensive solutions that leverage AI across various sectors, including edge computing and autonomous driving. This focus on AI not only enhances operational efficiencies but also drives transformative advancements in technology, reflecting Intel's mission to create world-changing innovations that improve lives globally.

Microsoft is at the forefront of integrating AI into marketing through its innovative offerings, particularly with tools like Microsoft Copilot, designed to enhance productivity and creativity across various platforms. The company emphasizes expanding opportunities and earning trust while leveraging AI to tackle accessibility challenges and create engaging content, as seen in collaborations with artists like Laufey. With a commitment to sustainability and diversity, Microsoft aims to drive global progress by empowering users with AI-powered solutions that foster innovation and inclusivity in marketing and beyond.

Recent Developments

• In June 2023, Salesforce, a global leader in customer relationship management (CRM), introduced its latest generative AI products: Marketing GPT and Commerce GPT. Marketing GPT enables marketers to effortlessly generate personalized emails, optimize audience segmentation, and design automated marketing journeys. Meanwhile, Commerce GPT empowers businesses to craft dynamic, AI-driven shopping experiences, offering tailored recommendations and customized deals that adapt to customer needs.

• In February 2023, Bain & Company announced a strategic global services alliance with OpenAI, aimed at helping enterprise clients harness the full potential of artificial intelligence. This partnership will enable Bain to integrate OpenAI's advanced AI tools, including ChatGPT and DALL·E, into its consulting services, enhancing operational efficiency and client outcomes. The Coca-Cola Company is the first enterprise to engage with this alliance, leveraging AI to innovate its marketing strategies and improve customer experience. Bain's Worldwide Managing Partner, Manny Maceda, emphasized the transformative power of AI in reshaping business architecture across industries. This collaboration positions Bain to deliver tailored digital solutions that maximize business value through AI-driven insights and applications.

Artificial Intelligence In Marketing Market Report Scope

Global Artificial Intelligence In Marketing Market Report Segmentation

This report forecasts revenue growth on global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global artificial intelligence in marketing market based on component, application, technology, end user industry, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Software

  • Services

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Social Media Advertising

  • Search Engine Marketing

  • Virtual Assistant

  • Content Curation

  • Sales & Marketing Automation

  • Analytics Platform

  • Others

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Machine Learning

  • Natural Language Processing

  • Computer Vision

  • Others

• End User Industry Outlook (Revenue, USD Million, 2018 - 2030)

  • BFSI

  • Retail

  • Consumer Goods

  • Media & Entertainment

  • IT & Telecommunications

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • Kingdom of Saudi Arabia (KSA)

    • UAE

    • South Africa