The growth of Artificial Intelligence (AI) in marketing can be attributed to the growing demand for customer-driven marketing and application. This market's growth is being driven by the increasing adoption of customer-centric marketing tactics. Customers are a company's most valuable asset. Businesses must focus on developing long-term relationships with their customers in order to flourish in the competitive AI in marketing market. Companies have become more customer-centric as their marketing tactics have moved from product-driven to customer-centric. By implementing the modifications, the company is better equipped to understand its customers and forecast their behavior based on their purchases. Delivering outstanding customer experiences to both existing and future consumers is a crucial component of customer-centric strategy for increasing repeat orders, customer loyalty, and business success.
The majority of diverse companies, sectors, enterprises, and corporations' production, manufacturing, and other functional units were being digitalized due to the COVID-19 pandemic. The widespread detection of the novel coronavirus aided in the adoption of digital software and solutions to increase productivity and improve the market's ability to adapt to and develop the global supply chain system and management. The market is being pushed by the need for artificial intelligence to be utilized in areas such as marketing and promotion in order to compete globally. The pandemic has produced considerable challenges for organizations, leading to an increase in demand for the adoption of AI services and solutions. The government is mainly allocating funds and investing in unique strategies to implement and understand the breadth of artificial intelligence in order to assist the global economy in dealing with the stagnant approach created by the spread of the epidemic.
On-cloud and on-premise are the two types of Artificial Intelligence (AI) in marketing market segmentation. The "On-Cloud" section of the AI in marketing market refers to AI-based marketing solutions hosted on cloud servers and available via the internet. When compared to on-premise AI solutions, this market provides advantages such as scalability, cheaper upfront costs, and easier deployment.
On the basis of technology, the market has been segmented into adaptive learning, machine learning, speech recognition, computer vision, advanced analytics, natural language generation and natural language processing. Machine learning brings ease to the process of data handling and is capable of performing calculations that previously seemed impossible. This exceptional abilities of machine learning are boosting the growth of this market.
By Type
On-Cloud
On-Premise
By Technology
Adaptive Learning
Machine Learning
Speech Recognition
Computer Vision
Advanced Analytics
Natural Language Generation
Natural Language Processing
Others
By Application
Dynamic Pricing
Ad Optimization
Predictive Analytics
Content Curation
Sales Forecasting
Others
By Industry Vertical
Government
BFSI
Retail & E-Commerce
IT- Telecommunication
Healthcare
Commercial Organization
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Rest of Europe
Asia Pacific
Japan
China
India
Australia
Thailand
North Korea
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Rest of LATAM
Middle East & Africa
South Africa
South Arabia
UAE
Kuwait
Rest of MEA
Key Players
IBM Corporation
Amazon.Com, Inc.
Intel Corporation
Mircosoft Corporation
NVIDIA Corporation
Mircon Technology,Inc.
Salesforce.Com,Inc.
Twitter, Inc.
Baidu. Inc.
Samsung
Albert Technologies
Oracle Corporation
GET A FREE SAMPLE
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
NEED A CUSTOM REPORT?
We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.
Contact us now to get our best pricing.
ESOMAR certified & member
Leading SME award by D&B
We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.
"The quality of research they have done for us has been excellent."
We value your investment and offer free customization with every report to fulfil your exact research needs.