Asia Pacific Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Country (China, India, Japan, South Korea, Australia, Thailand), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Asia Pacific ostomy care and accessories market size was estimated at USD 577.3 million in 2024 and is expected to grow at a CAGR of 6.5% from 2025 to 2030. This growth is attributed to the growing prevalence of colorectal cancer, Crohn’s disease, and other gastrointestinal disorders, which are increasing the number of ostomy surgeries. In addition, growing awareness through educational programs, seminars, and support initiatives is boosting product adoption. Furthermore, economic development and enhanced access to healthcare are expanding the patient pool, while advancements in product technology and tailored solutions for local needs are improving user comfort and driving demand.

The Asia Pacific ostomy care and accessories industry is experiencing rapid growth fueled by demographic shifts, rising disease prevalence, and increasing awareness. Countries such as Japan, China, and India are witnessing a growing elderly population, which is more susceptible to conditions such as colorectal cancer, bladder cancer, and inflammatory bowel diseases. For instance, in 2022, the total number of ostomy procedures performed in China was 127,672. Given the forecast trends, the number increased slightly in 2023. In addition, about 100,000 people in China undergo enterostomy surgery annually. Furthermore, enhanced healthcare infrastructure and broader access to medical services are also expanding the number of patients receiving ostomy care.

Efforts to raise awareness about ostomy care are gaining momentum across the region. Nursing centers and organizations like the Asia and South Pacific  Ostomy Association organize educational workshops, motivational programs, and the annual World Ostomy Day to highlight the needs of ostomates. These initiatives, along with seminars, support meetings, and widespread media campaigns including articles, advertisements, and digital platforms, help reduce stigma and promote acceptance of ostomy care products. As a result, more patients and caregivers are becoming informed and confident in managing ostomy care, further stimulating market growth.

The Asia Pacific ostomy care market is poised for sustained expansion, driven by increasing healthcare investments and patient awareness. Countries such as China, Japan, and Australia lead the way with large patient populations and a strong focus on advancing product innovation. For instance, in February 2022, Singular Health collaborated with CSIRO, Australia’s national science agency. It secured funding of USD 100,000 from IMCRC to commercialize and develop a device that could act as a seal between a stoma bag and a patient’s abdomen.

Product Insights

The bags segment led the market and held the largest revenue share of 87.7% in 2024, attributed to the increasing prevalence of colorectal cancer, inflammatory bowel diseases, and other gastrointestinal disorders, particularly among the aging population. In addition, enhanced healthcare infrastructure, rising consciousness about stoma care, and technological advancements such as skin-friendly materials and odor control features make ostomy bags more comfortable and discreet. Moreover, the demand is further supported by the expanding patient pool and the growing acceptance of ostomy procedures across the region.

The accessories segment is expected to grow at the fastest CAGR of 8.8% over the forecast period, owing to rising patient education initiatives and support programs emphasizing proper stoma management. Furthermore, innovations in accessories like skin barriers, adhesive removers, belts, and stoma powders improve user comfort and reduce complications such as skin irritation. Moreover, increased focus on personalized care, the introduction of advanced, easy-to-use products, and the shift towards homecare solutions also drive demand, ensuring better quality of life for ostomates in the region.

Country Insights

China's ostomy care and accessories market dominated Asia Pacific and accounted for the largest revenue share of 24.0% in 2024. This growth is attributed to a rising prevalence of chronic diseases like colorectal cancer, bladder cancer, and inflammatory bowel diseases. For instance, in 2022, China had 517,106 new cases of colorectal cancer, making it the country with the highest number of cases worldwide. The age-standardized rate (ASR) was 20.1 per 100,000 people, reflecting a significant cancer burden in the population. The country’s large and aging population is increasing the number of ostomy surgeries, while growing awareness and government investment in healthcare infrastructure are making advanced ostomy products more accessible. Technological innovations and a focus on patient comfort further drive demand, as manufacturers introduce user-friendly and high-quality solutions tailored to local needs.

India Ostomy Care And Accessories Market Trends

The India ostomy care and accessories industry is expected to grow at a CAGR of 7.0% over the forecast period, owing to increasing healthcare spending, greater public-private investment, and a surge in awareness initiatives. In addition, urbanization and changing lifestyles contribute to a higher incidence of gastrointestinal disorders requiring ostomy procedures. Furthermore, expansion of healthcare services into rural and semi-urban areas is improving access to ostomy products, while educational programs and support groups are helping reduce stigma.

Japan Ostomy Care And Accessories Market Trends

The Japan ostomy care and accessories industry is expected to witness significant growth in the coming years, driven by its rapidly aging demographic, which leads to a higher incidence of colorectal and bladder cancers. The country benefits from advanced medical technology, strong healthcare infrastructure, and a culture of preventive care, encouraging early diagnosis and treatment. Furthermore, Japanese consumers value product quality, comfort, and discretion, prompting manufacturers to focus on continuous product innovation. Widespread adoption of homecare services and supportive government policies stimulate market growth and product acceptance.

Key Asia Pacific Ostomy Care And Accessories Company Insights

Key players in the Asia Pacific ostomy care and accessories market include Coloplast A/S ADR, ConvaTec Group PLC, and Hollister. These companies focus on expanding their product portfolios, investing in research and development, and improving distribution networks. They prioritize innovation, tailor offerings to local preferences, and strengthen brand presence through awareness campaigns and strategic partnerships to capture emerging opportunities.

• Coloplast A/S ADR designs and produces ostomy bags, baseplates, barrier strips, pastes, powders, and skin care solutions, focusing on comfort, security, and skin health. Coloplast operates across several segments, including ostomy care, continence care, wound care, and interventional urology. Its ostomy solutions are recognized for innovation and patient-centered design.

• ConvaTec Group PLC manufactures ostomy pouches, skin barriers, adhesive removers, and related accessories tailored to the needs of individuals following stoma surgery. ConvaTec operates in multiple healthcare segments, including advanced wound care, continence care, infusion devices, and ostomy care, delivering solutions that emphasize reliability, protection, and improved quality of life for patients.

Recent Developments

• In July 2024, Coloplast launched Heylo, an innovative digital leakage notification system for stoma patients. It is available through the NHS to alleviate the mental & physical burden of leakage in patients. It lets users track potential leakages, helping patients feel comfortable, reassured, and in control.

Asia Pacific Ostomy Care and Accessories Market Report Scope

Asia Pacific Ostomy Care and Accessories Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific ostomy care and accessories market report based on product and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Bags

    • One Piece

      • Colostomy

      • Ileostomy

      • Urostomy

    • Two Piece

      • Colostomy

      • Ileostomy

      • Urostomy

  • Accessories

    • Seals/Barrier Rings

      • Cut-to-fit

      • Pre-cut

      • Moldable

      • Flat

      • Convex

      • Others

    • Pouch Cover

    • Pouch Closures

    • Stoma Caps/Hat

    • Others

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Thailand

  • Rest of Asia Pacific