The global automotive noise, vibration & harshness materials market size was estimated at USD 8.02 billion in 2015. Globally, increasing production and use of heavy commercial vehicles in different end-use verticals is expected to be a key factor driving market growth.
Noise, vibration and harshness in automobiles due to structure-borne and air-borne noises can lead to passenger discomfort and hamper the vehicle durability. Use of NVH reduction materials in automobiles help reduce these noises and improve ride quality. The growing focus of car manufacturers on acoustic management and noise control in passenger and commercial vehicles help enhance the fuel economy, reduce cabin sounds, and improve durability. In addition to the aforementioned benefits of the product, the changes in consumer preferences are expected to drive the industry growth.
U.S. automotive NVH materials market, by product, 2014 - 2025 (USD Million)
The global automobile industry contributes a substantial amount to the world GDP, the presence of robust automobile sectors in major regions including North America, Europe, and Asia-Pacific are the key drivers for the increasing automobile production. The rapid growth for automotive NVH reduction products is attributed to the growing automobile sector on account of increasing production and technological advancements.
The increasing demand for automobiles in emerging economies on account of rapid urbanization, increasing disposable incomes, and changing lifestyles directly impacts the demand for noise control products in vehicles.
The aftermarket services, including replacement parts, repairs & maintenance, accessorization and customization, have witnessed rapid growth over the past few years. The growing market for replacement auto-parts and accessorization for soundproofing is anticipated to augment the demand for the products over the forecast period.
The introduction of active noise control systems in cars; catering to the changing consumer preferences towards comfort and safety, and changing regulatory frameworks are driving the growth of the industry.
The value chain of the industry include raw material suppliers, manufacturers, converters, distributors, and end users. The converters play a significant role in industry dynamics, responsible for furnishing final products such as foam laminates, molded rubber components, among others. The industry participants either sell the products directly to the consumers by their brands or supply to third-party dealers.
Foam laminates emerged as the leading product category and accounted for over 40% of the overall revenue share in 2015 and witnessed highest growth over the forecast period. The increasing use of foam laminates for floor and door insulation in passenger and commercial vehicles is anticipated to be a key driving factor for the growth of this segment over the next nine years. In addition, the growing use of foam laminates for roof lining and cushioning in vehicles, on account of light-weight and flexibility of the product, is expected to benefit the segment demand.
Foam laminates was followed by molded rubber product category for NVH reduction in automobiles, in terms of market revenue. This segment witnessed substantial growth on account of excessive use of molded rubber for sealing and lining solutions. The increasing application of synthetic rubber products in noise and friction absorption and damping on account of higher strength, flexibility, density and chemical stability acts as the key driver for growth in this segment over the forecast period.
The film laminates product category accounted for a marginal share, in terms of market revenue. However, the segment is expected to witness a considerable growth rate of 4.4% over the forecast period. The increasing use of film laminates on windows and glass for air-borne noise damping is expected to drive segment growth. In addition, the growing demand for accessorization for soundproofing the car and enhancement of car aesthetics have a positive impact on the growth of this segment.
The use of light-weight materials in automobiles helps in the reduction of the overall vehicle weight, which further enhances the vehicle durability and fuel efficiency. The presence of stringent regulations and standards regarding maintaining specific vehicle weights, especially for commercial vehicles in North America and Europe, is anticipated to drive the market demand for light-weight and thin foam laminates, films, molded rubber, and molded foam products for NVH reduction in automobiles.
The demand for the product has witnessed a paradigm shift due to rising awareness among consumers. Noise and friction absorption emerged as the largest application segment and accounted for around 59% of the overall revenue share in 2015.
The growing importance of noise-free and comfortable ride experience by way of reduction in cabin sounds and frictions increased the use of noise absorption products in vehicles. In addition, the shifting consumer preferences towards accessorization by way of entertainment systems in cars increases the demand for noise absorption and damping solutions in vehicles to enhance the performance of the entertainment systems. The aforementioned factors are expected to drive the segment demand growth over the coming years.
China and India are projected to account for higher consumption of absorption products in automobiles due to growing vehicle production; increasing demand for affordable passenger cars as a result of rapid urbanization and rising living standards; production cost benefits; high overseas demand; and population-induced domestic demand.
Passenger cars was the leading end-use segment and accounted for approximately 75% of the overall revenue share in 2015. The increasing use of noise and vibration reduction products in passenger cars on account of increasing demand for affordable and comfortable passenger cars has propelled segment growth in recent years.
Global automotive NVH materials market, by end-use, 2015 (%)
The products for light and heavy commercial vehicles, including delivery vans, pickup trucks, haulage trucks, and tipper trucks, have witnessed significant growth in demand over the past few years. The increasing use of LCVs and HCVs for logistics and transportation has led to the growing need for acoustic management and noise reduction in heavy vehicles. HCVs are used for transportation of heavy commodities over longer distances, which makes it necessary to enhance the ride quality, comfort and safety.
Asia was the leading segment, having accounted for nearly 50% of the overall market revenues in 2015. Emerging economies in the region, including India, China, and Indonesia, have been experiencing strong economic growth in recent years. The increasing population and rising living standards have spurred the automobile demand in the region. Growing disposable incomes is now triggering consumer preference towards vehicles with enhanced ride quality, comfort, safety, and customization.
China is the largest producer of automobiles in the world, and has been witnessing significant urbanization, on account of high industrial and economic growth, over the past few years. In recent times, the rural-to-urban migration of people in the country, with higher earnings, has been a growing trend. This trend, along with the changing lifestyles and increasing disposable incomes, has resulted in a rapid increase in demand for passenger cars.
Asia was followed by North America, which witnessed nearly 5% growth in automobile production over the past few years. The presence of key domestic manufacturers, along with stringent regulations regarding fuel economy of vehicles, is expected to be a major driving factor for the industry’s growth. Abundant availability of raw materials such as engineering plastics and rubber is also expected to have positive impacts on the product demand during the forecast period.
The global automotive NVH materials market is highly competitive on account of a large number of sellers in the industry, along with high potential for product and price differentiation. Key industry participants include ElringKlinger AG, Unique Fabricating Inc., Rogers Foam Cooperation, Avery Dennison, and W. KOPP GmbH & Co. KG.
Application development and customized products are the key strategies adopted by the key industry players to remain competitive. In addition, mergers and acquisitions are also being executed by these players with objective of diversifying their product portfolios and thereby gaining competitive shares.
Base year for estimation
Actual estimates/Historical data
2014 - 2015
2016 - 2025
Revenue in USD Million and CAGR from 2016 to 2025
North America, Europe, Asia, Central & South America, Rest of the World
U.S., Germany, U.K., China, India, Japan, Brazil
Volume and revenue forecast, company share, competitive landscape, growth factors and trends
15% free customization scope (equivalent to 5 analyst working days)
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This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global automotive noise, vibration & harshness materials market on the basis of product, application, end-use and region:
Product Outlook (Revenue, USD Million, 2014 - 2025)
Application Outlook (Revenue, USD Million, 2014 - 2025)
End-use Outlook (Revenue, USD Million, 2014 - 2025)
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Central & South America
Rest of the World
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The automotive & transportation industry is amongst the most exposed verticals to the ongoing COVID-19 outbreak and is currently amidst unprecedented uncertainty. COVID-19 is expected to have a significant impact on the supply chain and product demand in the automotive sector. The industry's concern has moved on from being centered on supply chain disruption from China to the overall slump in demand for automotive products. The demand for commercial vehicles is expected to plummet with the shutdown of all non-essential services. Furthermore, changes in consumer buying behavior owing to uncertainty surrounding the pandemic may have serious implications on the near future growth of the industry. Meanwhile, liquidity shortfall and cash crunch have already impacted the sales of fleet operators, which is further expected to widen over the next few months. We are continuously monitoring the COVID-19 pandemic, and assessing its impact on the growth of the automotive & transportation industry. The report will account for Covid19 as a key market contributor.
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