Baby Car Seat Market Size, Share & Trends Analysis Report By Product (Infant, Booster, Combination, Convertible), By Distribution Channel (Hypermarkets & Supermarkets, Online), And Segment Forecasts, 2019 - 2025

Industry Insights

The global baby car seat market size was valued at USD 7.0 billion in 2018. Increasing stringent regulations regarding the installation of these products, coupled with rising importance of car seats to avoid fatal accidents, are driving the market across the globe. In addition, the convenience offered by the manufacturers over the easy carrying capacity of the product has increased the buyer’s visibility.

Increasing number of car accidents due to the less and improper use of seat belts and car seats is propelling the market growth. Road traffic crashes are a leading reason for death among children ages one to 14 years in U.S. According to Injury Facts, 675 children under age 13 were killed in motor vehicle crashes in 2017. In addition, U.S. Centers for Disease Control and Prevention (CDC), the proper use of the product can avert the risk of deaths in infants by 71% and toddlers by 54%.

Increasing efforts by the market players to educate the consumers regarding the proper usage and product installation are expected to enhance product acceptance in the upcoming years. Furthermore, organizations including the National Child Passenger Safety Board, SAFE KIDS WORLDWIDE, and National Highway Traffic Safety Administration (NHTSA) have been spreading awareness about child safety across the world. For instance, NHTSA Parents Central website provides information on selecting the right car seat to prevent injuries from motor vehicle accidents. These initiatives are expected to accelerate the baby car seat market growth in the near future.

In addition, child safety regulations in European countries have been boosting industry growth over the past few years. For example, according to U.K. regulation, all children having a height less than 135cm must be in a suitably sized car seat. In some countries including France and Germany, kids heighted less than 150cm must be in a car seat. 

Distribution Channel Insights

The hypermarkets and supermarkets held the largest share of 55.6% in 2018. Availability of a wide range of products in these distribution channels has been attracting a large number of consumers. Furthermore, consumers prefer purchasing from hypermarkets and supermarkets owing to the provision of detail instructions about installation and after-sale services by the specialists. In addition, there are several compatible features available for different types of car seats, along with their installation and maintenance services in the hypermarkets and supermarkets.

Online distribution channel is expected to expand at the fastest CAGR of 7.1% from 2019 to 2025. Enhanced digitalization and increasing popularity of e-commerce, especially among the millennials, are driving the online market. Additionally, rising inclination of the customers towards online purchases due to busy lifestyles, coupled with ease of transactions, will drive the online sales of the products over the forecast period. Amazon, Walmart, and Target are the leading players in e-commerce.

Product Insights

As of 2018, the infant product held the largest share of 32.2%. This category is more suitable for babies under 2 years of age as the usage of forward-facing seats for this age group can result in head, neck or spinal cord injuries in the crash or sudden stop situation. Hence, these products render safety features to withstand the crash forces and avert major injuries. The American Academy of Pediatrics recommends rear-facing car safety seat for the children aged under two. Furthermore, these products limit the head motion, thereby averting the possibility of a severe neck injury.

The convertible product segment is expected to expand at the fastest CAGR of 7.1% from 2019 to 2025. Convertible products offer both rear and front-facing positions in a single preposition. These products provide the required protection for the newborns in a rear-facing position. On the other hand, it can be converted into front-facing after one or two years. Furthermore, these products are more economical as compared to the other products as they can be used for a longer period. Hence, this product segment is anticipated to gain remarkable popularity among parents across the globe.

Regional Insights

As of 2018, Europe dominated the market and accounted for more than 30.0% share of the global revenue. Over the past few years, regulatory bodies in Europe has framed numerous stringent laws and regulations regarding child safety. Some of the countries including Germany, France, Portugal, Spain, Denmark, Netherlands, Italy, and Ireland have made the use of the product mandatory for children having a height less than 150 cm. As a result, this region is expected to witness the highest product penetration in the near future.

Asia Pacific is expected to expand at the fastest CAGR of 10.4% from 2019 to 2025. Increasing safety awareness influenced by the government and media in developing countries including China and India has been fueling the demand for the product. For instance, in October 2014, the government of India mandated that every car maker in India should equip its cars with provision for installing child seats. Road traffic injury is a leading cause of disability and death in Asia Pacific. Japan, India, Australia, Iran, and New Zealand have witnessed the highest number of deaths in road traffic crashes.

Baby Car Seat Market Share Insights

Key manufacturers of this industry include Dorel Industries Inc.; Goodbaby International Holdings; UPPAbaby; RENOLUX FRANCE INDUSTRY; RECARO Holding GmbH; Newell Brands; Mothercare plc; InfaSecure; Kiwi Baby; and Artsana Group. The leading international players are acquiring the regional players to strengthen their presence in the market. For instance, in June 2016, Dorel Industries Inc. acquired the juvenile segment of Lerado Group, which is based in Hong Kong to strengthen its presence in the country.

Furthermore, introduction of revised regulations in the developing countries will enhance the presence of more local and regional players over the forecast period. The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product. For instance, in September 2017, Axkid announced to launch Axkid Minkid Infant, a new baby car seat with side protections, ventilation system, and pushchair adapters.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global baby car seat market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Infant

  • Booster

  • Combination

  • Convertible

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa