GVR Report cover Baby Carrier Market Size, Share & Trends Report

Baby Carrier Market Size, Share & Trends Analysis Report By Product (Buckle, Sling), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jun, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-931-9
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights 

The global baby carrier market size was valued at USD 17.0 billion in 2018. The industry is driven by increasing popularity of the functionally designed and manufactured these products, which are designed for better safety, durability, and comfort level of the infants. Moreover, the parents are more concerned about the safety, comfort, reliability, and self-comfort associated with baby care products.

New designs of the products, which are more affordable and easily available in the market, are also expected to remain a key trend. The key players are focusing on creating a relationship with the customers by providing them user-friendly products through creative marketing strategies. Urbanization, utility of light weighted fabric materials and increasing consumer preferences for a comfortable way of carrying baby along with them everywhere are expected to remain key driving forces in the near future.

U.S. baby carrier market

Moreover, new product innovations that are inspired by the designs of strollers in various shapes and sizes in order to provide a better posture while being carried are also acting as a key factor driving the market demand. In addition, customers are ready to pay a premium price for quality carrier products that are manufactured using quality fabric products in order to provide better comfort to the baby as well as to themselves.

Shifting customer preference for a better-designed and developed product is forcing the companies to invest in research and development to provide innovative and technically advanced products and gain a larger market share than competitors and build a customer relationship. For instance, Ergobaby Carrier, Inc. has come up with new product, namely Adapt 3 Position Baby Carrier that provides a better way to carry baby in all possible ways, along with adjustable straps to carry infants hands-free and walk freely.

Product Insights

The buckle products dominated the global market with a share of 51.0% in 2018. This product segment is expected to maintain its lead over the next few years on account of high safety and comfort offered by these products. The parents are more comfortable in using buckle products on account of the safety satisfaction of the baby, hands-free experience, and prevention of the infants from flat-head syndrome. In addition, while using buckle carrier products, the customer can adjust the position according to the preferences including front facing, back facing, and sideways facing. Furthermore, with the help of advanced technology and research, companies have come up with add on features in baby carrier including cell phone pockets, bottle pockets, and other utility features.

Sling products are expected to register a CAGR of 5.2% from 2019 to 2025. This growth is attributed to new product features and development. Slings are lightweight and they acquire less space than buckle or backpack carriers. These slings can be segregated into ring sling, wraps, and pouches. Slings are mostly used for infants to keep them close to the mother always. The new slings are not only utilized for carrying the infants but also for breastfeeding in the most convenient and safe way.

Distribution Channel Insights

Supermarkets/hypermarkets are expected to reach USD 10.0 billion by 2025. This segment is expected to witness growth due to growing customer preference for buying the products from supermarkets, as they get a wide range of products to choose and compare from various brands. These factors are expected to drive the segment over the next few years.

Global baby carrier market

These products are also bought through online channels of distribution including web portals and online stores. The online segment is expected to expand at a CAGR of 5.0% from 2019 to 2925 due to introduction of various new web portals and online stores. Companies like Firstcry.com, and JLmorison are coming up with door-to-door delivery of products with online display of a wide range of products.

Regional Insights

North America was the dominant regional market with an estimated revenue of USD 6.3 billion in 2018. This growth is attributed to the awareness about the safety and comfort offered by these products among the consumers. In addition, new companies are acquiring new segments of the market with their premium products on account of no compromise in the quality of products by the parents. In 2017, Goodbaby International Company acquired Oasis Dragon, which manufactures baby care and maternity products. Moreover, in 2018, the Boppy Company has launched a new product, namely ComfyFit that is a combination of buckle and sling product types, which provide a user friendly and comfortable support.

Asia Pacific is expected to expand at the fastest CAGR of 5.0% from 2019 to 2025. The global market in Asia Pacific has lucrative opportunity for new segments as the developing countries including India, China, and Bangladesh are adopting western culture and lifestyle. Moreover, increasing number of working women is making women economically independent, thus creating an opportunity for products that can be of use for both the babies and the parent. In November 2018, Bey Bee launched a variety of products, such as Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, to allow the parents to carry the infants in different and convenient position with better comfort.

Baby Carrier Market Share Insights

Key market players include Artsana s.P.A.; BabyBjorn AB; Blue Box Company; The ERGO Baby Carrier, Inc.; Lalabu LLC; Goodbaby International Holding Limited; FirstCry; Moby Wrap, Inc.; Companies are adopting market strategies such as mergers and acquisitions, along with developing new products according to the latest consumer preferences for flavor and health benefits in order to acquire a larger market share. These factors are expected to increase the demand for baby carrier in the upcoming years.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., Germany, U.K., India, China, Japan, Brazil, and South Africa

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global baby carrier market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Buckle

    • Backpack

    • Sling

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets/Hypermarkets

    • Convenience store

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • India

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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