Baby food is easily consumed and soft food which is specifically made for infants to toddlers, approximately between six months to two years of age. Baby food is available in multiple tastes, varieties and forms. It can be table food that has been mashed or can be readily available and purchased from producers. Global baby food market has been witnessing fast growth due to increase in number of working women, also increase in parental concerns for nutrition. Professionally made baby food has helped working women manage their time. Nonlactation problems which may lead to under nutrition of baby can be solved by professionally made food for babies, which fulfils nutrition requirements of babies. Developing economies have been experiencing fast growth in this market. Modern lifestyles and increase in disposable income has resulted in increase in demand for baby food. Growing global urbanization may be major opportunity for the players. New product development is expected to attract more consumers. Declining in birth rates and milk intolerance in babies may pose severe challenge for baby food market.
Baby food product includes baby soups, frozen baby foods, baby snacks, baby cereals and bottled baby foods. Major market share has been held by bottled baby foods, followed by baby cereals. Frozen baby food is expected to have highest growth potential followed by bottled baby food and baby cereals.
By patient analysis, maximum patients have been registered for bottled baby food, followed by baby cereals and baby snacks. For baby food, U.S. has maximum number of patients registered, followed by Europe.
Largest global share has been held by North America followed by Europe, Asia Pacific and rest of the world. Major players have been targeting the emerging and populous economies such as India, Vietnam and China, since there may be low growth opportunities in U.S. and Europe because of static market conditions and low birth rates. Asia Pacific is expected to be highest potential market due to urbanization. In Europe, Germany has been the largest producer; in Asia, China has been the largest consumer.
New food technologies have been enabling market players to offer good quality products with nutritional benefits. Nestle SA have been dominating the global baby food market. H.J. Heinz, Danone, Bristol-Myers Squibb and Hero have been the key market players in global baby food market.
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